Marketing Case Study: The Apple Inc.

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The Apple Inc. is an American multinational corporation that designs and sells electronics, computer software, and online services. “It was the first successful personal computer company and the popularize of the graphical user interface” (Britannica, 2014, para 1). The new product that this report will talk about is the Apple Watch, which will come into the market in early 2015. The apple watch is a smart watch that was created by APPLE INC, and the price starts at $349. The Apple Watch is designed to be functional and fashionable, and available in two sizes of 38mm and 42mm (1.5 and 1.7 inches), with six different casing materials and six separate interchangeable band options. (MacRumors, 2014f). The Apple Watch comes in three design collections. …show more content…

Same as Apple’s other electronic product, the Apple Watch comes with a retina display, which is “a screen that has a high enough pixel density that the human eye can 't make out individual pixels - or a general 'pixilation ' effect - at all.” (Macworld, n.d.). The retina display is one of Apple’s technology innovations and it brings a clear view to the audience even while moving. Moreover, the display is made of the single crystal of sapphire, which is similar to luxury watches. Compare to other smart watches, the Apple Watch is more slap-up and fashionable with its own technology factors. The Siri system also is a distinctive factor for Apple Watch, which is a voice control system. It’s not new to Apple’s other product, but we can say it’s a technology innovation for a smart watch. In other words, it would be amazing for a smart watch with a voice control system. The response to your query is quick and accurate. Moreover, it is very convenient and easy to use, especially for the people can’t …show more content…

As everybody knows, Apple becomes more and more famous in today’s society. And research shows that 51% of US households owns an Apple product. (MacRumors, 2012). More than half of US homes own an Apple product, and one in ten homes that don’t own and Apple products plan to purchase one in the next year. (MacRumors, 2012). In other words, everybody wants own an Apple’s new product. Besides that, Apple’s product also very popular in China and there is always a plenty of people lined before the product release. It’s like Apple’s product becomes necessities of

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