Social media has climbed up the marketing ladder as a marketing and advertising platform. And currently, it owns a comfy throne right at the top of the marketing hierarchy. This is of little surprise today, of course. Social media is the virtual platform for social engagement and interaction. And, considering that social media platforms like Facebook, Twitter, Instagram, LinkedIn, etc., all cater to a global audience, it's a prime territory for brands and businesses to seek out new customers and brands. Plus, the fact that advertising and marketing on social media platforms are a lot more affordable (and with higher benefits too) than traditional media advertising is (or ever was), makes social media marketing an even sweeter deal for brands looking to expand their fan base. …show more content…
Plus, some of these campaigns might be great inspirations for designing your own brand's social media marketing and advertising campaigns in 2016. (We know they were for us!) So check these social media case studies out:
IndiaFirst's 1st #VoiceOfEnvironment Video
[YouTube Link: https://www.youtube.com/watch?v=1KkXVqKhE78]
1) The #VoiceOfEnvironment
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Tapping in to how big an event Diwali was in India, Amazon created a number of ads that revolved around the theme of Diwali and what Indians generally did at that time of the year. Using multiple Diwali-based hashtags like #LightsCameraDiwali, #NotGoingHome, and #HappyDiwaliFromAmazon, Amazon connected with a number of different audience groups during the festival-time. As a result of this campaign, Amazon gained more than 100K mentions on various social media, more than 400 million impressions on Twitter, and around 40 million reached on
In recent years, the realms of marketing and public relations have changed. Branding has become an increasingly important tool for businesses. As described in Kleppner’s Advertising Procedure, attributes of a successful brand include recognition, differentiation, imagery, and the ability to link all brand communications to that brand (Lane, King, Russell, & Kleppner, 2005 p. 639). In 2016, branding also means having a strong presence on social media. Lisa Ostrowercha describes social media as another way “… for your brand to share its personality with the masses” (Ostrowercha, 2016).
With the advancement in technology, everyone and everywhere is using social media or social networking sites to interact with other people. In this technological world, communication has grown very fast due to this social media. Nowadays, there is no issue of long distance; they can communicate with people across the world. There are so many social networking sites which can be used like Twitter, Facebook, WhatsApp, Instagram, Skype etc., not only to keep in touch with family members or relatives, but for business purposes. I disagree with this statement that ‘Social Media is just an excitement or publicity’ Edosomwan (2011, p.85). I know ‘Social Media’ does have negative impacts, but in spite of the negatives, it has direct and positive impacts
Kotler and lee have divided the development of social marketing campaign step by step in the following way (Cheng, Kotler, & Lee, 2011)
Effective communication in an organization is one of the components of its success. Managers are charged with navigating communication obstacles while making every effort to harness its benefits. This onus placed on managers is compounded by organizational advancements and the application of new technologies. One relatively new organizational technology being applied is the use of social media. Social media creates communication issues yet conversely alleviates specific communication barriers by playing several roles within organizations today.
If you asked 10 followers on Twitter if they prefer Coke or Pepsi 9 out 10 would probably say Coke. This paper will explore the concepts of social media presence for The Coca- Cola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss and identify the effects of social media, and what will make social media better by research on best practices.
Marketing through Social Media (Exploratory Essay) Throughout the ages there have been many intriguing ways that businesses have portrayed their product or services for accessibility. Recently, businesses have been researching how to market the businesses product through the World Wide Web. With websites such as Facebook, Twitter, Instagram, it started becoming popular within the past 20 Years. People have started to rely heavily on the internet over the past decade, whether it be for searching for information on products or people.
Odden, T. (2008). Big brand social media interview: Wells Fargo, Home Depot, UPS & Graco. Retrieved from www.toprankblog.com/2008/10/big-brand-social-media-blogwell/
Among the billions of social media users, there is a percentage dedicated to businesses who use social media as part of their marketing strategy. The sheer number of people who use services like Facebook and Instagram on a daily
Betancourt, L. (2010, January 28). Social Media Marketing: How Pepsi Got It Right. Retrieved November 11, 2013, from
Sometimes the best way to see if your business needs help with social media is to get your hands dirt with a social media evaluation. Although you might not be a social media expert...yet, you can still use these questions to see how to improve your presence.
Social media avenues are a new, upcoming, and popular way to advertise for businesses and for people to connect to each other. Alexis Ohanian once said that "Being effective at social media, whether for business or personal use, means capturing people who have short attention spans. They 're only a click away from a picture of a funny cat, so you have to make your thing more compelling than that cat. And that can be a high bar." (Ohanian) Powerful usage of social media can have a big impact.
The company I picked for this social media project is Zappos. First I decided to do some research about Zappos to find out which social media to pick. In this process I learned that Zappos as a company is an early adopter of technologies. Zappos was one of the first companies to embrace a “Twitter aggregation page: http://twitter.zappos.com/.” Essentially they created a page on their site that pulls in all the mentions of the company. This is a great way to show the authority of a brand. They believed that if there are lots of people discussing your brand then that tends to convey a strong level of legitimacy, which is true. Even though it’s an online retail company its first priority is customer service, which is why they are one of the
Today 's generation is all about social media. It is the new way to have instant connection to thousands all over the world. Today 's company are now doing less traditional television, radio, and print advertisement and more promotion via Twitter, Facebook and/or Instagram. Companies are invested in getting famous people to post pictures or tweet about their products, knowing that, one person can connect with millions with just one post. Over half of the world has access to social media, making them great consumers. Social media benefit marketing by giving the companies the opportunity to learn their audience/consumers, having access to instant feedback and bring awareness to here product.
Since social media users grow larger and larger, many companies take the opportunities of using social media marketing to reach more customers. Companies use social media marketing in order to achieve marketing communication and branding goals. Social media allows companies to see what prospects are saying about their brands and competitors. It also allows companies to build deeper relationships with existing customers that drives them to purchase again and again. Not only it can help them generate new leads, but it allows them to build deeper relationships with existing clients that drives them to purchase again and again. It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of costumers.
The first advantage of using social media in business is increasing brand awareness. Social media can help business to build their brand awareness by increasing interactions with a business brand. Brand awareness means the total percent of a target people who know the company exists and what the company offers of products or services. When the brand awareness is increased, the possibility of buying is increased. Thus, efforts should be made to make the brand a part of the consciousness of customers. For example, Coca- Cola is one of the best companies that enjoy unusual...