Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Synopsis on customer relationship management
Short note on customer relationship management
Synopsis on customer relationship management
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Synopsis on customer relationship management
Table of Contents
i. Introduction to Marketing
ii. Relative values of market value
iii. Market mix in Kudler's catering service
iv. Determining product and price in relation to other catering services
v. Place and Promotion in relation to catering
vi. Using technology in targeting customers
vii. Decision to create a catering service in relation to local organic growers.
viii. Conclusion
ix. References.
Introduction to Marketing
"Marketing as the name implies is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in a way that benefit the organization and its stakeholders", according to Kerin (2006). From this definition it shows that it is the vehicle that businesses rides upon such that they can connect to the consumers, their intended target. Also, it is evident that marketing seeks to find the needs and wants of individuals in relation to satisfying them. In the market model in which this exist, the buyer seeks to buy that which is good, quality and improved, but in return the seller seeks to have customers who are loyal to their products, purchase them and enjoy that which they have produced.
Kudler kinds of opportunities in it marketing mix can be assessed in relation the products in which it offers, location in which the products or services is being rendered at, the promotion of the products and services and price as crucial factor in relation to the purchasing powers of the buyers or consumers. The need to have new ideas in relation to the products from time to time can be considered crucial for the survival of various business organizations in alignment with sound business principle.
Relative values of market value
"Market research is the process of defining a market problem and opportunity, systematically collecting and analyzing information, and recommending actions", according to Kerin (2006). The intentions of the Kudler's organization to open up it's own catering service must look at relative value of market research. Kudler needs to identify the marketing problems and opportunities and to generate and improve marketing actions.
The marketing problems that it needs to look at is, is there a customer base for this catering service? Do people generally cook at home for their families or eat out? How often do people eat out and when? This kind of questions needs to be answered prior to embarking on such projects.
The opportunities that come along with the catering service: One there an increase in the awareness of Kudler's food in the community that they are located in.
"Kudler Fine Foods has experienced significant growth and is now focused on expanding the services, improving the efficiency of its operations and increasing the consumer purchase cycle as a means to increasing the loyalty and profitability of its consumers" (, ). This paper will justify the importance of marketing research in the development of Kudler Fine Foods marketing strategy and tactics. It will also identify the areas where additional market research is needed and analyze the importance of
Marketing Implementation Plan Kudler Fine Foods has designed a market research plan that includes using data collection tools to assist them in determining and improving their level of customer service. The data the company collects from the research tools will help determine a future marketing plan that appropriately positions their product and resonates and connects with the customers Kudler is trying to attract. Each of the tools selected will provide Kudler with insight into the customer behavior
P3 Marketing Research Marketing research is the process of defining a marketing problem and opportunities, systematically collecting and analyzing information, and recommending actions (Kerin, Hartley and Berkowitz, 2009). Marketing research helps assess market potential, gives insight to into customer motivation, purchase behavior and consumer satisfaction. The purpose of marketing research is to gather, analyze, and interpret data related to the company’s market, competitors, marketing objectives
Kudler Fine Foods is a store unlike any in the grocery industry. Kudler Fine Foods represents a store that could possibly spark a new era within the grocery world. The owner of Kudler Fine Foods, Kathy Kudler, has watched her dream of owning and operating a grocery store that specializes in fine quality food grow within a short period of time. The success of Kudler Fine Foods can be attributed to the innovative ideas, effective leadership, and organizational structure. The overall mission of Kudler
Kudler Fine Foods is a grocery food establishment that serves an upscale customer base. Kudler Fine Foods will start to focus in of how to expand upon their services and stream line the organizational process by improving the efficiency of the entire operations. The success will be measured by Kudler Fine Foods ability to integration a new system which will incorporate a database system. Kudler Fine Foods marketing should be able to easily see the most popular products purchased by customers depending
Operations Management for Kudler Fine Foods Background Kudler Fine Foods is a local upscale specialty food store located in the San Diego metropolitan area with three locations a) La Jolla, b) Del Mar, and c) Encinitas. The stores are stocked with the best domestic and imported foodstuffs and have within each five different departments: a) bakery, b) produce, c) meat & seafood, d) condiments and packaged foods, and e) cheeses and specialty diary products. The mission for each store is stated
The Best Defense is a Good Offense Competition could be described as one of the most common driving forces among living organisms. Animals compete for territory, mates, food, and hierarchy within species. People compete for promotions, jobs, scholarships, in sports and in almost every aspect of their daily lives. Countries compete for the consumer in the world marketplace as do individual small business owners. Progress in the technology world by a rival can send profits of a successful business