Marketing Analysis Of Starbucks

Starbucks is famous for its cold and hot drinks that it offers to its consumers. While the product is available and useful to almost everyone, it will be important to base the research on a particular group of people while trying to measure the organization’s brand equity. The best target population will be the men and women from the ages of 25 to 44 because it contains the larger number of the target market. These populations are characterized by relatively high incomes, professional careers and are always keen on their social welfare. The rationale for choosing these people is because they can make a decision on a product they want to use because they can afford without having to ask anyone (Balakrishnan, Shuaib&Marmaya, 2009)

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Brand image is about how consumers perceive a product and the ability for the customers to be loyal to the brand irrespective of the threats from its competitors. Starbucks prides itself as the best coffee produce, and most consumers have been heard admitting that the company produces coffee that is quality and that makes users sometimes to consume even when they had not budgeted for it. Cleanliness seems to be another strategy that Starbucks uses to promote the image of its brands because customers can trust their products and knows that the company is keen enough in cleaning its environments and the utensils used for the preparation of coffee and other brands. Brand image is critical for measuring brand equity, and it is from this point of view that the company comes up with marketing and operational strategies to make it successful (Keller & Lehmann, 2006). Brand resonance is another important technique that should not be avoided because of its impact towards the study. The attachment that a consumer has to a product will help discover the relationship between a customer and a product. Identifying oneself with a product is only possible if the product is

The question helps determine how frequent people use the brand from the organization. The frequency will help tell whether there is a good consumers association or not.

Question 2

What makes you choose Starbucks coffee brands over others? The question helps the consumer distinguish a brand from the rest.

Question 3

When you think of taking a hot drink, what brands come to your mind? The question allows the consumer to mention the types of drinks that are his or her favorites and determine whether he or she is conversant with the Starbucks offers.

Questions about brand image

Are the prices offered fair? The question helps the company realize how the customers perceive the product about price.

How do you rate pour organization is applying the corporate social responsibility? The question allows the customer to rate the company and offer recommendations on the enhancements necessary (Keller & Lehmann, (2006).

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