Microsoft Lumia 950: One Phone … to beat them all?
Flagship devices offer consumers the finest products (Merriam-Webster Dictionary, n.d.) from a particular company. Nine months ago, Microsoft unveiled its new wave of flagship devices to the public (Myerson, 2015). Along with Microsoft’s goal of bringing its operating system, Windows 10, everywhere, they have released not only tablets (Microsoft Surface Pro 4) and laptops (Microsoft Surface Book), but also their uptake on the success of Apple’s iPhone and Google’s Android phones in the smartphone market. Certainly, Lumia 950 is Microsoft’s answer to the market competition. Microsoft Lumia 950 is a flagship phone with minimal disadvantages in its class since it offers a superior camera, incorporates
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Simply put it, the faster the hardware, the faster the phone in terms of responsiveness in user’s daily tasks, such as web browsing, social media applications, watching movies, receiving and responding to calls and text messages and a whole lot more. Besides the processor (CPU) and RAM, other factors such as the display, cellular, wireless technologies make up a great phone (Smith, 2014).
Microsoft Lumia has the latest Qualcomm’s Snapdragon 808, as its CPU, which has six processing cores for performance, and supports industry’s LTE-Advanced (Category 9), which offers download speeds up to 450 Mbps, Wi-Fi a/c technologies, and a massive 3 GB RAM. Its display offers QHD resolution or (2560x1440) in a gorgeous AMOLED display. The screen is protected by Corning’s Gorilla Glass 3 (GSMArena, n.d.).
Don’t worry about battery life, it has a great 3,000 MaH Battery, coupled with its fast charger. The fast charger will charge the phone from 0% to 50% in a span of 30 minutes. It also has a reversible USB-C 3.1 connection, a good news for those who are complaining about the non-reversible cords of USB-B. Don’t have time to charge? Place it in a Qi-Wireless charger too! If Apple’s iPhone 6S and Samsung Galaxy S7 both have fingerprint scanners, this one packs an iris scanner inside. It means you can unlock your phone by just looking at it, even in the total
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Universal Apps mean that you can run the same Windows 10 app on a PC, at the same time on a phone, without the loss of information. For instance, you are working on a Word Document, if you have a Microsoft Lumia 950, you can continue working there, as it will be the same Microsoft Word you’d expect to run on a desktop. Interestingly, the Continuum feature works like this: plug in your phone to a display via a cord or project wirelessly, then optionally connect a keyboard and a mouse, to make your desktop experience complete. Obviously, this is what Microsoft is aiming for, productivity with this phone. Its tagline, “the phone that works like a PC”, stays true to its
What 's more, the new competitors always can drive innovation in the mobile phone industry. Because if the new competitors want to success in the industry, it has to have something different with other brands to attract the consumers, and this different thing symbolizes innovation in the mobile phone industry. Xiaomi, as a successful new entrant in mobile phone market in 2011, is a good example. According to IDC, in October 2014, Xiaomi was the third largest smartphone maker in the world, following Samsung and Apple Inc. and followed by Lenovo and LG. The smartphone that Xiaomi release is much cheaper than other smartphones, which contain high configuration as Xiaomi did. What Xiaomi has done, is to substantially eliminate the significant 20 percent to 25 percent cut retailers or distributors typically get, and pair that with the vision of earning profits from accessories and web applications within its eco-system (MIUI) instead. Because of the new consciousness of forging greater margins from the phones itself, they carve out a substantial market in a short time and become an effective competitor for the existing
Samsung is Apple’s biggest competition when it comes to phones especially between Apple’s iPhone 5s to Samsung’s Galaxy S4. They are both very popular among consumers, but they are differently different from each other. It is an endless debate on which one is better, but it really comes down to which one is better for you as a consumer. There are good and bad issues with both phones such as with the Galaxy S4, the TouchWiz Ul remains a clumsy construction and lacks overarching design language, but the good thing about t...
When it comes down to smartphones two main companies come to mind Apple and Samsung. Apple makes the phone called the iPhone. Samsung is the producer of the galaxy line of phones. In today’s day and age there is a lot of dependence on smartphones, from directions to places and restaurant ratings and also checking personal emails to phone calls, they do it all! There are many brands of smartphones and the top two are Apple and Samsung Both companies have features that bring customers to purchase their products and they also have certain features that push customers away. More than fifty percent of people in the world own a smartphone. Smartphones have defiantly made our way of life easier and majority of them all have the same functionality so whichever phone you choose all comes down to personal preference depending on a numerous amount of options that differ from each device. A lot of people today worry about appearance and what the next hot fad will be; this defiantly plays a part amongst other things that makes people want to purchase an iPhone or a Galaxy smartphone.
Technology has evolved over the years. It was first the pager that was a crucial device, then the PDA and lastly the Smartphone. The core product is the main idea of why a phone or Blackberry will be bought and its technology, connectivity and mere ownership of the device gives the owner the feeling of superiority. People cannot fathom existing without their cell phones these days. The ability to connect in case of an emergency, tardiness, chatting with friends and other similar situations is an important point. Everyone wants to “keep up with the Joneses” by having the latest devices.
This report will analyze and discuss the most important elements of the marketing environment for the launch of the iPhone, that is to say the main three levels of the marketing environment: the micro-environment through the customers, competitors and distributors, the macro-environment through technological, economical, social, political and environmental forces and finally the internal environment through the relation of Apple with its employees and its marketing philosophy. The analysis for the micro-environment is based on Porter’s 5 forces model and the one on the macro-environment is based on PEST analysis. The report will also give an interpretation for each of these aspects, a conclusion with a rating of the attractiveness of the UK current marketing environment in which the iPhone is launched.
No matter what you are buying there is always another brand similar that it is very comparable. In the electronic, cellular, computer world there are many different brands and devices that can be bought. The variety of brands ranges from Microsoft, Google, Apple, Samsung, and many more. These brands are very comparable and all have the same purpose, but what sets them apart? One must be better and more advanced than the other, but how? Most people would say that the brand in which you like is just a personal preference or matter of opinion. Which, in my opinion, is not the case at all. Apple is the alpha brand, and is way better than any other make. Why? you may ask. The Apple Company rules both the cellular and computer market by making products
While profits from semiconductor sales are keeping stakeholders happy, Samsung is pursuing a differentiation strategy in the smartphone market. The managers are committing more resources to researching something they think will revolutionize phones. author name writes, “All smartphone makers face the issue of stagnancy in hardware innovation. Samsung is currently working on developing a smartphone with foldable displays…” (Tanner). There has not been a ground-breaking development in smart phones in the last few years, so the managers believe
14. Warman, M., (2014), Nokia X: Android Phone Announced, Telegraph.co.uk, [online] Available at: http://www.telegraph.co.uk/technology/nokia/10657433/Nokia-X-Android-phone-announced.html, Accessed on: 2nd April 2014.
When searching for the latest device you have a choice between apple, and android. These two are similar but very different. Infact these both have two different operating systems. For instance Apple uses IOS 9, apple phones can use this software. On android the software 5.0 is used. All these phones run different programs, you need to make sure that is the right phone for you. There are many different features and styles of phones you can get. Also these all come at a price. This paper will talk about all these topics to make sure you have an idea on what device you would like to buy.
Technology has become a huge part of everyday life, and people seem to have one great debate and are fighting over which is the best phone, iPhone or Android. The Apple iPhone is a cellular smartphone that was created and is maintained by Apple Inc. Android is another type of smartphone that is accessible to consumers, but the operating system is powered by Google and many different companies produce Android devices. The different operating systems and interfaces have created a long and carried out debate to which was superior. iPhone is the better phone and there are many reasons as to why it is superior to its rival, Android. The iPhone’s sleek and beautiful design has users’ hands fondling the device and never putting it down. The operating system is very distinct, but is straightforward with its functionality. People who purchase the iPhone believe that they have received their money’s worth and more when owning and iPhone. The iPhone is better than Android when compared because of the beautiful design and attractive display, the operating system and its functionality, and the device’s personal worth is definitely worth the money spent to own one.
"While practically everybody today is a potential mobile phone customer, everybody is simultaneously different in terms of usage, needs, lifestyles, and individual preferences," explains Nokia's Media Relations Manager, Keith Nowak. Understanding those differences requires that Nokia conduct ongoing research among different consumer groups throughout the world. The approach is reflected in the company's business strategy:
Under the circumstance that the mobile phone industry entered the 3rd generation, Nokia faced competition from both macro level and industry level. For the macro level, the government encouraged competition among the operators and handset manufacturers by giving digital licenses to new entrants. As a result, the mobile phones became more sophisticated, for example, the cameras and the games in the mobile phone. For the industry level, which can be analyzed by the Porter’s Five Forces, (lecture )Nokia was facing threat of new entrants, competitive rivalry and the bargaining power of buyers is increasing as well. As the government encourage completion between the handset manufacturers, there are several new entrants from different countries enter this industry, such as Apple from USA, Samsung from Korea. These new entrants compete with Nokia in both smartphone segment and basic phone segment. Some of them even constructed “ecosystems”, which they could integrate the services and applications quickly, in order to produce the phone in just two days. For the bargaining power of buyers’ aspect, they do not need to rely on the only operating system Symbian. They can choose Windows mobile launched by Microsoft, Android launched by Google and Ios launched by Apple, in addition, basically all of them are better than Symbian (Amiya, 2010). The buyers could choose any
Smartphone’s, PADs, tablet computers and other handheld devices that are used to run over operating system are called mobile operating system (Mobile OS). A specified data and programs that run over the mobile devices are referred as mobile operating system. It handles all the hardware and optimizes the performance of the application software in the device. Mobile multimedia functions, Internet connectivity and many other applications are handled by mobile operating system. Base infrastructure software inherent of a computerized system is operating system. It controls all primitive operations of the computer such as PDA and Smartphone. To install and execute the third party applications (known as apps) by users are allowed in the operating system devices. It enumerates new functionalities of the devices. Today mobile devices with a desired OS are called Smartphone’s and a wide range of applications for instances games, apps,communication or social media apps, digital maps, etc are used by users.
By the end of 2003, Nokia was the clear market leader in the mobile phone industry in terms of sales and profitability. It was ahead of giant companies like Motorola, Ericsson, Siemens, Samsung, and other worthy competitors. Since the early 1990s, Nokia's Strategic Intent was to build distinctive competency in product innovation, rapid response, and global brand management. Its strategic intent required rapid growth in the core businesses of mobile phones and telecommunications networks. This goal was achieved by Nokia's development of new products and expansion into new markets. In order to become the global leader as it is today, the company had overcome numerous challenges and obstacles over the last decade.
The most important part for smartphone is operation system and which gives the smartphone a “life”. The better operation system can make better features for smartphones. For example,