The Major Marketing Strategy

Introduction

Marketing strategy is defined as “a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitve advantage ” in the freedicionary.com. To contribute to the goals of the company and its marketing objectives, all basic and long term activitiees in the field of marketing can be taken as marketing strategies.It includes dealing with the analysis of the strategic initial of a company and the formulation,evelaution and selection of market-oriented strategie.

Along with fast-growing economics,marketing strategies become the vital part to win the market share. However it is not easy to make good marketing straties for different

Different businesses should apply different strategies.However, some of those strategies are more efficient than the others.The most common used strategies are introduced below:

Promotion Strategy is commonly used to promote the products. It has 2 types as push and pull. The push strategy is normally seen as an attractive big discount.It pushes the distribution to “push” the offering into the marketplace in order to achieve the objective to promote the offering.It minimizes one’s need for advertising.

The pull strategy is to use distribution by minimizing the price during the first stage of promotion. It aims to “pull” the demand into the market. Because the price is too attractive, end users cannot ignore them easily. An advertising strategy differs for different products.It normallly includes:

Benefit advertsing which indicates the most beneficial part of your product to attract

Product family advertising. If you already had a sucessful product before, this product is improved by means of updated technology, use of the infection - ? from the previous product.

Pricing Strategy is considering one of the most influenced ones. It is affected by your expect for net profit and your long term market goals. According to Business Resource Software, Inc.,it has 3 basic strategies: skimming strategy, market penetration strategy and comparable pricing strategy. The skimming strategy is applied in the following case. If one’s offering has enough differentiation, it justifies its high price and one desires quick cash and have minimal desires for significant market penetration and control, then one can set the product prices very high.

Market penetration strategy is when one sets a very low price and the near future income is not important for the enterprise. It will benefit long term market control.

Comparable pricing strategy is used for the companies which are not the market leaders in that industry.The leaders mostly have created a “price expectation” in the whole market.Then one can price one’s offer comparably to those leaders to win more consumers (Business Resource Software,