Marketing

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Introduction The purpose of this paper is to explore the history of marketing in America over the past century and discuss how it has transcended into the present day marketing management principles that many organizations adhere to grow their businesses and maintain a competitive edge in the market place. Mark Twain called the late 19th century the “Gilded Age” (University of Houston, 2013). An age, he meant, according to the University of Houston’s Digital History, was glittering on the surface but corrupt underneath. It is a popular view, the late 19th century was a period of greed and craftiness; of (University of Huston, 2013) insatiable Robber Barons, unscrupulous speculators, and corporate buccaneers, of shady business practices, scandal-plagued politics, and ill-mannered display. While it is easy to distort the Gilded Age as an era of corruption, obvious consumption, and unrestrained capitalism, it is more useful to (University of Houston, 2013) think of it as the formative years of modern America, when a gelling society of small producers were transformed into an urban society dominated by industrial corporations. The Gilded Age is also a period in our history (University of Houston, 2013) of intense partnerships, an era of reform, governmental regulations such as the Interstate Commerce Act which sought to end discrimination by railroads against small shippers and the Sherman Antitrust Act that outlawed business monopolies. The late 19th century (University of Houston, 2013), (Goodson, nd) may also be thought of as the making of modern America as it was the advent of new communication technologies, including the phonograph, the telephone, and radio; the rise of mass-circulation newspapers and magazines; the growth of com... ... middle of paper ... ...ht bulb (electricity), communications (Goodson, nd) such as the telegraph and typewriter, adding machines, and other office equipment which allowed businesses to keep better records. Improvements (University of Houston, 2012) in water delivery by windmills and pumps. Manufacturing (Goodson, nd), (University of Houston) such as the automobile, exploitation of natural resources as steel and oil. These goods and services were offered to the market via advertising in newspapers, sales catalogs, radio, and later television. These Medias have evolved and enhanced marketing strategies as ones we recognize today, where marketers who sell goods and services take the (Kotler & Keller, 2012) holistic approach to deliver them to customers and consumers with appended Governmental Regulations defining how the goods and services may be made and distributed, including labor laws. .
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