Introduction
The purpose of this paper is to explore the history of marketing in America over the past century and discuss how it has transcended into the present day marketing management principles that many organizations adhere to grow their businesses and maintain a competitive edge in the market place.
Mark Twain called the late 19th century the “Gilded Age” (University of Houston, 2013).
An age, he meant, according to the University of Houston’s Digital History, was glittering on the surface but corrupt underneath. It is a popular view, the late 19th century was a period of greed and craftiness; of (University of Huston, 2013) insatiable Robber Barons, unscrupulous speculators, and corporate buccaneers, of shady business practices, scandal-plagued politics, and ill-mannered display. While it is easy to distort the Gilded Age as an era of corruption, obvious consumption, and unrestrained capitalism, it is more useful to (University of Houston, 2013) think of it as the formative years of modern America, when a gelling society of small producers were transformed into an urban society dominated by industrial corporations. The Gilded Age is also a period in our history (University of Houston, 2013) of intense partnerships, an era of reform, governmental regulations such as the Interstate Commerce Act which sought to end discrimination by railroads against small shippers and the Sherman Antitrust Act that outlawed business monopolies. The late 19th century (University of Houston, 2013), (Goodson, nd) may also be thought of as the making of modern America as it was the advent of new communication technologies, including the phonograph, the telephone, and radio; the rise of mass-circulation newspapers and magazines; the growth of com...
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(electricity), communications (Goodson, nd) such as the telegraph and typewriter, adding machines, and other office equipment which allowed businesses to keep better records.
Improvements (University of Houston, 2012) in water delivery by windmills and pumps.
Manufacturing (Goodson, nd), (University of Houston) such as the automobile, exploitation of natural resources as steel and oil. These goods and services were offered to the market via advertising in newspapers, sales catalogs, radio, and later television. These Medias have evolved and enhanced marketing strategies as ones we recognize today, where marketers who sell goods and services take the (Kotler & Keller, 2012) holistic approach to deliver them to customers and consumers with appended Governmental Regulations defining how the goods and services may be made and distributed, including labor laws.
.
In this essay, the author
Explains the purpose of this paper is to explore the history of marketing in america over the past.
Opines that while it is easy to distort the gilded age as an era of corruption, corruption is evident.
Describes the formative years of modern america, when a gelling society of small producers thrived.
Explains the purpose of this paper is to explore the history of marketing in america over the past.
Opines that while it is easy to distort the gilded age as an era of corruption, corruption is evident.
Describes the formative years of modern america, when a gelling society of small producers thrived.
Opines that a period in our history (university of houston, 2013) of intense partnerships, an era of partnership, was also characterized.
Opines that the advent of new communication was the making of modern america.
Explains the integration of eastern and southern europe around the turn of the 20th century.
Analyzes the rise of “big business” between the civil war and world war i.
Analyzes the per capita income and industrial production in the united states at the beginning of the 20th century.
Explains that packing, oil refining, railroads, and steel were dominated by a small number of giants.
Describes a decade of political crisis – 1880s and 1890s, where disputes erupted over labor.
Describes the history of marketing in america during the last half of the 20th century, including grasshoppers, boll weavers, rising costs, falling prices, and high interest rates.
Describes the challenges faced by farmers in the late 19th century.
Opines that bryan was the best way for americans to take care of themselves.
Explains that employers of labor in the u.s. represented "big business" at that time and helped standardize.
Explains that commercial agriculture is the first commodity for trade globally, with millions of consumers.
Explains the importance of keeping up with the flow of products and expanding volume of sales.
Narrates goodson's inventions like the gasoline engine (1878) and the spread of electricity (the light).
Explains the history of marketing in america, from the last half of the 20th century to advertising, which worked untiringly to convince consumers.
Describes the gilded age, which occurred during huston university.
Explains that increased urban populations and labor conflicts caused by long work weeks.
Explains the importance of budgeting, maximizing value, making rational decisions, and weighing costs.
Explains how natural resources such as steel and oil were offered to the market via the internet.
Explains that services take the holistic approach to deliver them to customers.
Explains that the late 19th century, according to the university of houston’s digital history, was a period of greed.
Explains the expansion of cities in the late 19th century, the problems caused by urban growth, and the depiction of city in art.
Explains that the new business organization was dependent on raw materials from around the world and sold goods in global markets.
Explains how the famers organized an alliance and the populist party to elect william jennings bryan, who believed the solution to the problem was increasing the supply of money by moving from a tight gold standard to looser standard based
Explains how the railroad explosion in the late 1800's tied the country together into one national market, in which goods could be shipped for sale across the nation.
Explains that the battle at wounded knee, south dakota symbolized the "closing" of the american frontier — the west had become so populated.
Explains that the refrigerated railroad car and the cigarette-rolling machine formed a basis for new industries and fortunes according to goodson.
Explains how henry ford installed the first assembly line in 1913, with dramatic results. ford was able to cut cost from $950 in 1919 to $295.
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5. Perry, Elisabeth Israels, and Karen Manners Smith. The Gilded Age and Progressive Era: a student companion. Oxford: Oxford University Press, 2006. Print.
In this essay, the author
Describes sawinksi, christine, diane sawinski, and julie l carnagie. american decades.
Explains that the gilded age and the progressive era played an important role in the development of the american society.
Explains that albert a. michelson won the nobel prize in physics in 1907. asher, robert, and ronald edsford, "automobile industry, emergence and growth of."
Describes sawinksi, christine, diane sawinski, and julie l carnagie. american decades.
Explains that the gilded age and the progressive era played an important role in the development of the american society.
Explains that albert a. michelson won the nobel prize in physics in 1907. asher, robert, and ronald edsford, "automobile industry, emergence and growth of."
Explains the gilded age and progressive era: a student companion.
By the turn of the nineteenth century, American industry experienced a dramatic upturn in popularity. However, though this industrialization was crucial for America's economic development, it also inevitably led to social turmoil. Corruption was rampant among government figures, and they bribed people with money, jobs, or favors to win their votes. Referred to as the Gilded Age, this era was indeed gilded, masking a plethora of social issues behind a thin veil of economic success. The most notable problems stemmed from the justification of what was called laissez-faire economics, in which the poor were believed to be poor exclusively based on their own shortcomings. The abundance of disposable factory workers faced awful hours and were treated
In this essay, the author
Explains that the gilded age was a period of social turmoil in america, which led to monopolizing trusts, abuse of immigrants, and poor worker conditions.
Explains that the idea of "unwashed plebeians" rubbed americans the wrong way, especially among the wealthy citizens, who were upset about poor people desecrating american soil.
Explains that the settlement of western land began to go south in the 1890s. the hardened soil and lack of water made it difficult to successfully grow anything.
Explains that the gilded age was a period of social turmoil in america, which led to monopolizing trusts, abuse of immigrants, and poor worker conditions.
Explains that the idea of "unwashed plebeians" rubbed americans the wrong way, especially among the wealthy citizens, who were upset about poor people desecrating american soil.
Explains that the settlement of western land began to go south in the 1890s. the hardened soil and lack of water made it difficult to successfully grow anything.
Concludes that the gilded age was an era of economic expansion, but many social issues unearthed in the corporate mine for money were plentiful.
Explains that trusts allowed companies to raise prices without consequence, but without proper representation, they could do nothing. the sherman act of 1890 prevented companies from trade cooperation of any kind.
Mark Twain wrote in his biography, “I like the exact word, and clarity of statement”. Upon examining the parameters of this self-reflection, it bounces back onto his famous characterization of the 1870s to 1890s period, ‘the Gilded Age’. This particular wordplay implied (and referred) to the “glittering, deceptive” appearance of America’s current political and economic expansion (Foner 528). Although naturally certain societal views are held more strongly than others, with how much certainty could this term be used to accurately describe all of this period’s major events? Despite the inevitable negatives produced from the Second Industrial Revolution, the achieved growth and benefits balanced
In this essay, the author
Analyzes mark twain's famous characterization of the 1870s to 1890s period, 'the gilded age', which implied the "glittering, deceptive" appearance of america’s political and economic expansion.
Explains that the gilded age was encompassed by many factors which led to significant industrial achievements advancing america, such as the national market, the transcontinental railroad lines, and the white city.
Explains that the issue of labor unions, labor reform, and labor freedom has always been an integral part of the american concept of business.
Analyzes mark twain's famous characterization of the 1870s to 1890s period, 'the gilded age', which implied the "glittering, deceptive" appearance of america’s political and economic expansion.
Explains that the gilded age was encompassed by many factors which led to significant industrial achievements advancing america, such as the national market, the transcontinental railroad lines, and the white city.
Explains that the issue of labor unions, labor reform, and labor freedom has always been an integral part of the american concept of business.
Explains that politics alone was the cause of perceived negatives in the gilded age, influencing opinions like twain's. social darwinism and self-government directly led to the problem-causing negative leadership.
Explains that the idea of self-government was also supported by the widely popular concept of social darwinism, influenced by charles darwin’s publishing of on the origin of species in 1859.
Analyzes how the negative side-effects of the corrupt politics during the gilded age led to more positive reactions, such as the idea of societal reformation.
Analyzes how the second industrial revolution and gilded age served as more than a proclamation of another corrupted era of expansion.
In this paper I will discuss a marketing strategy for a lightweight lawnmower. I will discuss the components of a marketing strategy, as well as the market segments I would target. I will discuss the 4p’s of marketing, and describe how they would be developed to match the two market segments.
In this essay, the author
Explains how a lightweight lawnmower's marketing strategy is based on market segmentation, which is the process of breaking down the market into smaller groups with certain needs, characteristics or behaviors.
Explains that market targeting is done by researching each segment and deciding which segment(s) would most benefit from the product or service being marketed.
Describes the characteristics of the “middle class suburban woman”. she would have income of $30,000 - $50,000, the appearance of her lawn is important, subscribe to lawn and garden magazines, and use a credit card to make online purchases.
Explains how a lightweight lawnmower's marketing strategy is based on market segmentation, which is the process of breaking down the market into smaller groups with certain needs, characteristics or behaviors.
Explains that market targeting is done by researching each segment and deciding which segment(s) would most benefit from the product or service being marketed.
Describes the characteristics of the “middle class suburban woman”. she would have income of $30,000 - $50,000, the appearance of her lawn is important, subscribe to lawn and garden magazines, and use a credit card to make online purchases.
Describes the characteristics of an independent lawn care specialist, who owns their own business, likes convenient and easy to use tools, has a history of buying new to the market, and uses credit for most of their purchases.
Explains that the third step would be differentiation, which is to create market offerings that best serve targeted customers.
Explains that positioning is the way a product is defined by consumers on important issues.
Explains that an integrated marketing mix is a set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market.
Explains that product is the goods or services a company offers to the consumer. the convenience of being lightweight would benefit both target markets.
Opines that a smaller lawnmower would mean less space needed to store it, easier handling, and easier to transport. size would be important to both target markets.
Opines that a warranty would be offered on the lawnmower. this would include any type of malfunction or failure with normal usage.
Describes the features of a retractable power cord, and an option for using gas.
Explains that the price would be determined based on demographic and technographic factors. a suburban woman with an income of $30,000-$50,000 would pay more than someone with a lower income.
Explains that discounts will be offered with the purchase of the lawnmower. this would be in the form of a discount card that will allow the target markets to buy products from the same company.
Explains that all credit card purchases on-line will have more than one payment option. this is an advantage to both markets because the suburban woman might only get paid every two weeks.
Explains that promotion is the advertising, personal selling, public relations or sales promotion in the marketing mix.
Explains that rebates are a great form of promotion, since both target markets would benefit from the rebate later on.
Explains that place is important in the marketing strategy. the lawnmower is an essential tool for most areas, but you would have to take into consideration the areas where more people have a greater lawn area.
Concludes that a marketing strategy is made up of many steps and the marketer has many goals to meet. if they can meet these goals and appeal to the target market above and beyond that of the competition, this will build lasting customer relationships.
Prepaid IN systems Current prepaid solutions (non-IN based) are expensive, require duplicate switch fabric and will not be built out to support such a high level of subscriber base. In addition, the operator must support intelligent networking capability to support IN functionality over the long term to maintain competitive advantage. All GSM operators currently support IN functionality, and all other operators will certainly implement IN by the year 2005. Very few of the Tier 2 and Tier 3 prepaid solutions today are IN based. This means that the entire Tier 2 and Tier 3 operator base is a potential market for Prepaid IN over the next five years, with over 5,000 operators to be in operation by the year 2005. The average price for a Prepaid IN solution will be $1.0 million for Tier 2 and 3 operators.
In this essay, the author
Describes their mission to be the provider of high value, high quality, convergent oss solutions to telecom operators worldwide.
Explains that telecom operators have a strong desire to purchase from vendors with installations similar to their own.
Explains the use of this install base to move up to the next band of subscribers within the gsm market.
Describes their mission to be the provider of high value, high quality, convergent oss solutions to telecom operators worldwide.
Explains that telecom operators have a strong desire to purchase from vendors with installations similar to their own.
Explains the use of this install base to move up to the next band of subscribers within the gsm market.
Explains that oss telecom technology will maintain a price that is 20% less than tier 1 market vendors for licenses and 40% less for services.
Explains that oss telecom technology will offer features that meet or exceed tier 1 vendors and maintain a robust product road map that is discussed and approved by vendors.
Opines that oss telecom technology will offer a complete package of services at affordable prices to tier 3 operators.
Explains that oss telecom technology will strive to maintain a lead in the ability of the operator to easily add schemes and re-configure the system.
Explains that oss telecom technology will continue to engineer scalability into its product, entail commitment to multi-rating engines and porting to more robust operating systems like unix.
Explains that oss telecom technology's marketing mix is strategically built to compete effectively and promote a strong value proposition in the marketplace.
Explains oss telecom technology's pricing strategy for products is to maintain a 30% to 40% advantage below tier 1 ccb vendors for total installation cost which includes license fees, installation services and custom services.
Explains that oss telecom technology offers two customer service packages to meet the needs of various operator requirements.
Explains that one of the key responsibilities of marketing is lead generation. the following methods are used to generate leads.
Explains that the oss telecom technology business model is based on a customer excellence or customer intimacy model.
Explains the importance of constantly improving our value model, developing a value proposition around solutions, and aggressively evolving and improving each solution.
Explains that products will be sold through direct and indirect channels.
Explains that one of the key responsibilities of marketing is lead generation. the following methods are used to generate leads.
Estimates that the total available market for post-paid ccb systems worldwide is projected to be $6.9 billion per year in 2004.
Explains that prepaid in systems are expensive, require duplicate switch fabric, and will not be built out to support such a high level of subscriber base.
Explains that larger ccb vendors are moving upscale to larger operators as they gain more experience and as it resources continue to become scarce. oss telecom technology's first installation base consists primarily of gsm operators.
Explains oss telecom technology's strategy of working with gsm operators to provide convergent services such as cable, internet, and wireline.
Explains that oss telecom technology will follow a stepped strategy to be sure we under-commit and over-deliver to our customers.
Explains that oss telecom technology will strive to understand the customer intimately to provide solutions that match their specific needs. customer excellence is defined in the best-selling publication "discipline of market leaders."
Explains that oss telecom technology is organized with its core development and professional service groups based in taiwan and its worldwide headquarters in bend, oregon, u.s.a.
Marketing is a process of creating, communicating and delivering the value of a product or service to customers, organizations, stakeholders and society. Marketing seeks to discover the needs and wants of prospective customers and to satisfy those needs by way of an exchange. The exchange is usually a trade of something of value, resulting in both buyer and seller being better off after the trade has occurred.
In this essay, the author
Explains that a way for both parties to communicate their ‘wants & needs’ enabling an exchange to occur.
Explains that in most cases, the buyer exchanges money with the seller in return for a product or service.
Explains that marketers now have access to a host of online data and tools to give greater insight into consumers’ personalities and purchase behavior. vals provides organizations with tailored marketing strategies for targeting, positioning, and communicating.
Explains that a way for both parties to communicate their ‘wants & needs’ enabling an exchange to occur.
Explains that in most cases, the buyer exchanges money with the seller in return for a product or service.
Explains that marketers now have access to a host of online data and tools to give greater insight into consumers’ personalities and purchase behavior. vals provides organizations with tailored marketing strategies for targeting, positioning, and communicating.
Explains market research enables an organization to narrow down its target market into smaller subsets, known as segments. market segmentation involves grouping together prospective buyers that have common needs and respond to a similar marketing action.
Explains that sometimes it is necessary to reposition a product. this may be due to the product being unsuccessful, or maybe it's in the mature phase of its lifestyle.
Explains that marketing is the process of creating, communicating and delivering the value of a product or service to customers, organizations, stakeholders and society.
Explains that marketing aims to discover prospective consumers' needs and satisfy them by devising a marketing program using the 4 p's, product, price, place, and promotion.
Explains that external forces in the marketing environment can be both an opportunity and a threat to an organization.
Explains that understanding consumer behavior is crucial in marketing. the 5-step consumer decision process reveals the stages a consumer goes through.
Explains how marketing-mix, socio-cultural, situational, and psychological factors influence consumers when making a purchase. motivation and personality are closely related and give insight as to the choices individuals make.
Explains that market research is the process of collecting and analyzing data in order to recommend actions.
Explains how marketers position a new product in the minds of consumers based on the features of that product and how it compares to its competitors.
Explains that marketing strategies include advertising, personal selling, public relations, sales promotion, and direct marketing, which are customized for individuals and specific groups.
Opines that a good marketing strategy is the key to any successful business.
Marketing
A firm’s international marketing program must generally be
modified and adapted to foreign markets. This international
marketing program uses strategies to accomplish its
marketing goals. Within each foreign nation, the firm is
likely to find a combination of marketing environment and
target markets that are different from those of its
In this essay, the author
Explains that a firm's international marketing program must be modified and adapted to foreign markets to accomplish its marketing goals.
Opines that international marketing, product, pricing, distribution and promotion strategies must be adapted accordingly. cultural, social, economic, and legal forces within the country should be understood.
Explains that marketing is management. it is important for managers to recognize the differences as well as similarities in buyer behavior.
Explains that a firm's international marketing program must be modified and adapted to foreign markets to accomplish its marketing goals.
Opines that international marketing, product, pricing, distribution and promotion strategies must be adapted accordingly. cultural, social, economic, and legal forces within the country should be understood.
Explains that marketing is management. it is important for managers to recognize the differences as well as similarities in buyer behavior.
Explains that an international marketing manager will find difficulties in completing the exchange of products. an international corporation must fully understand the foreign environment before pursuing business matters.
Opines that international marketing managers must be aware of cultural differences to avoid avoidable situations.
Explains that many international businesses are unaware of cultural differences. different nationalities have different beliefs on how business matters should take place.
Opines that to be effective in a foreign market it is necessary to understand the local customs.
Explains that misunderstandings between business people can lead to total confusion. to avoid making blunders, a person must be able to discern between what is acceptable behavior andwhat is not.
Explains that culture plays an important role in the drama of international marketing.
Explains that good communication links must be established between a company and its customers, suppliers, employees, and the governments of the countries where it performs business activities.
Explains that messages can be translated incorrectly, regulations overlooked, and economic differences beignored.
Explains that not all communication problems are verbal. some serious problems have arisen as a result of non-verbal communication.
Opines that it is important to be able to interpret the different means of communication ininternational marketing.
Explains that even if local customers canafford a certain product, they may not always want it. adaptations exist in the form of product and package.
Explains that a firm is forced to modify both the product and thepackage to create an appropriate product for the newmarket.
Explains that the need for productadaptation has existed for many years. in 1857, england’seast india company lost control of india because it failed to modify a product it provided.
Explains that some countries export their products only to witness the return of crushed and half-empty containers. medical containers made in the us drew unwanted attention because they carried the instructions "take off top and push in bottom."
Explains that determining the region where it is most appropriate to market a product is not an easy task.
Explains that many countries maintain regulations concerning their products and packages. failure to abideby the rules of a country can prove to be costly.
Explains that some countries enact laws to protect consumers or preserve a competitiveatmosphere in the marketplace.
Explains that the general agreement on tariffs and trade (gatt) reforms imposes on national governments the obligation to sacrifice local and state laws that protectcustomers, and the environment.
Opines that if reforms are enacted, gatt will have ity to remove barriers to foreign investment and to override or knock out local laws for protecting anation’s insurance, brokerage, and banking businesses.
Explains that an international marketer can adopt several strategies regarding its product and promotion.
Explains that worldwide marketing can be effective for products that have standardized appeal for the majority of people.
Opines that if a theme works well in one country, it becomes very tempting to use it in another country. admirable themes are culturally oriented.
Explains that some firms have tried to use old, reliable promotional methods in countries where they simply don't work. billboard advertisements are legal in most parts of the middle east, but it doesn'
Explains that the perception of product characteristics plays an important role in the international marketing strategy. multinational corporations must consider varying promotional tactics.
Explains that the most expensive strategy is adapting to both the product and itspromotion when neither theexisting product nor its promotion would appeal to foreign markets.
Explains that it can be costly to create a new product line for foreign markets. the distribution strategy used sometimes depends on the firm’s international organization.
Explains that international marketing is a sequence of marketing organizations from nation to nation that directs the flow of products.
Explains that international licensing can be tied to joint ventures between parent and subsidiary.
Explains the advantages and disadvantages of technology licensing.
Explains that intercompany licenses are used to protect the intellectual property of the parent company that is held by the subsidiary.
Explains that products subject to rapid technologicalchange are also good licensing candidates.
Explains that licensing restricts the development of marketing network by tariff barriers. it allows the licensor to enter into foreign markets with a low financial risk.
Explains that joint ventures are formed to achieve specific goals or to operate for a specific period of time.
Opines that companies fail to thoroughly investigate potential partners. licensing decisions are as difficult to analyze as those involving the creation of a joint venture.
Explains that exporting can be a relatively low-risk method of entering foreign markets. unlike licensing, it is not easy.
Explains that the exporting firm may purchase the goods in the producer's home country and assume responsibility for forexporting the product. the export/import agent arranges the sale of foreignintermediaries for a commission or fee.
Explains that an exporting firm may establish its own sales offices inforeign countries, which are international extensions of the firm's distribution system.
Explains that cost-based pricing is not as popular in domestic marketing as it is in international marketing.
Explains that markup pricing is easy to apply, but it has two major flaws.
Explains that if the markup percentage is too costly, the product may be overpriced for its market.
Explains that the product is priced after production quantities are decided upon, after cost areincurred, and almost without regard for the market or themarketing mix.
Explains that import duties are designed to protect domestic industries by raising the prices of competing imported products.
Explains that prices are effected by exchange rates, especially by changes in these rates.
Explains that prices tend to be higher in foreign markets than in domestic markets because of the added cost and uncertainties in the exchange rate. the distribution of income, especially discretionary, can vary from nation to nation.
Explains that income creates purchasing power. international marketerstend to concentrate on higher income countries as either personal, disposable, or discretionary.
Explains that international marketing encompasses all business activities that involve exchanges across national boundaries. a firm may enter the international market for many reasons.
Explains that foreign marketing requires the understanding of various additional costs, which tend to increase the prices of exported goods. the marketing program of an international company must adapt to the necessities of aforeign market.
A toothbrush that has multiple uses and saves space, that’s the vision behind the Multi Express Toothbrush. The product at hand is a toothbrush that pulls apart at the handle to provide consumers with dental floss and toothpaste. The rear part of the handle contains a button that when pushed down also allows forward movement; this action squeezes the toothpaste cartridge. When the button is pressed a hole at the end of the handle opens up allowing the toothpaste to exist, when the button is released the hole closes and seals off the toothpaste. The end with the brush contains a cartridge full of dental floss. The use of cartridges is important because when one becomes empty just pull it out and insert another quick, easy, and simple. When done brushing and flossing snap the two ends together and your ready for your next use.
In this essay, the author
Introduces the multi express toothbrush, a toothbrush that pulls apart at the handle to provide consumers with dental floss and toothpaste.
Explains that the multi express toothbrush can be used by anyone: children, teenagers, and adults.
Explains that the multi express toothbrush design is unique, its handle is large and slims down toward the end of the brush, and its two cartridges can be reloaded when they run out.
Introduces the multi express toothbrush, a toothbrush that pulls apart at the handle to provide consumers with dental floss and toothpaste.
Explains that the multi express toothbrush can be used by anyone: children, teenagers, and adults.
Explains that the multi express toothbrush design is unique, its handle is large and slims down toward the end of the brush, and its two cartridges can be reloaded when they run out.
Explains that a durable package protects and contains the product during shipping and storage. the multi express toothbrush will be rectangle shaped and easy for retailers to stock.
Explains that the price of the multi express toothbrush will be determined by cost based pricing, calculating merchandise service and overhead cost, and adding the amount of profit needed to cover the goal.
Explains that discounting consumers can increase demand on products. coupons are a type of sales promotion that offers some kind of price reduction.
Explains that the multi-express toothbrush will be sold in retail stores and grocery stores.
Describes the concept of the multi express toothbrush, which pulls apart revealing two cartridges one dental floss, the other contains toothpaste.
Marketing
Marketing is about understanding the customer needs and making sure
that the products fit the customer’s needs as well as finding ways to
influence the customer’s behaviour.
Aims and objectives
An aim is a statement of purpose that outlines what the business wants
to achieve, it is a general goal e.g. to gain profit.
An objective
In this essay, the author
Explains marketing is about understanding customer needs and making sure that the products fit the customer’s needs as well as finding ways to influence their behaviour. an aim is a statement of purpose that outlines what the business wants to achieve.
Explains that businesses need to have aims and objectives in order to gain the best they can out of their business.
Opines that the objectives must be realistic and not too far-fetched. they must plan how and when they need to be achieved.
Explains marketing is about understanding customer needs and making sure that the products fit the customer’s needs as well as finding ways to influence their behaviour. an aim is a statement of purpose that outlines what the business wants to achieve.
Explains that businesses need to have aims and objectives in order to gain the best they can out of their business.
Opines that the objectives must be realistic and not too far-fetched. they must plan how and when they need to be achieved.
Explains that marketing objectives and are also smart and need to build towards the aims and objectives of the business as a whole.
Explains that internal and external constraints hamper marketing activities and must be considered by the marketing department. the costs of marketing are an internal constraint.
Explains that if businesses don't have enough resources, it limits how well they can expand. businesses may also need to bring in skills from outside the organisation to help with their marketing strategies.
Explains that if a competitor in the same market already has an advantage, it's difficult for new businesses to market luxury products.
Explains that the marketing department has to work within a budget to support tv advertisements, direct mail, pr, and other promotional activities.
Explains that a business can develop products to fit their customer’s needs and relay customer views on the way the products are being marketing to the marketing department.
Explains that the research and development department uses market research to design new products that can be introduced to new customers by the marketing department.
Explains that it is the job of the human resource department to employ the correct candidates in all functional areas including the marketing department. administration and it are important to the wholebusiness as they are essential in communication.
Explains that it is important that functional areas within a business work together because they need to stay focused on the business aims and objectives as well as helping each department with the specific skills.
Explains that the marketing mix is a useful way of looking at product marketing. it is made up of the 7p's, which are regarded as vital.
Explains that product is considered to be the most important element in the marketing mix. branding helps differentiate between products, as well as manufacturers brand, own label brand and generic brands.
Explains that individual products support the image of the brand. features are what are sold to the customer, packaging is the way the product is presented, item, specific model or size, line, similar to item, with similar characteristics and applications.
Explains that many new products fail in this opening stage, growth (sales are increasing at their fastest rate but may bring competitors hoping to get the same positive reaction to a similar product), maturity and decline.
Explains that the product can be extended through product extension, such as advertising, reducing the price, adding new features, exploring new markets, or re-packaging.
Explains that pricing strategies vary depending on the product. skimming involves setting a reasonably high price for new products in order to yield high return from customers willing to purchase the new product, and lowering the price to attract new customers.
Explains skimming strategy reduces the risk of under-pricing the product. penetration is where a new product is launched and needs to attract custom.
Explains that businesses generate little or no profit to attract customers that might buy other products being sold at higher prices to make up for the loss. cost plus is where the cost of the items a business produces is totalled up and the margin is added on to get the total price.
Explains that the customer is encouraged to ignore the last significant digits rather than properly round it, which suggests the product is being priced at the lowest possible price. promotion is all of the techniques that a business uses to communicate with their customers.
Explains that advertising is a method of communicating with groups in the market in order to achieve some of the objectives. adverts are messages sent through the media which aims to persuade the targeted market to buy the businesses products.
Explains that broadcast media, direct mail, and special offers attract customers into the business and persuade them to buy the product.
Explains that pr activities include donations to charity, sponsorship, and lobbying. place provides a basic structure for customers to besatisfied.
Explains that customer is important as the business's reputation may be referredto the people they present to the customers.
Explains that it is important that the customer view of the business is positive, they look to see if thebusiness is:- smart/shabby?- trendy/retro/modern/old fashioned?
Explains that it is important for a business to consider the blend of the marketing mix so that the customers are satisfied with all the ways the product is being presented to them.
Opines that a good marketing strategy will attract more customers and gain more profit.
There are a number of aspects encompassed by the field of Marketing. Each of these aspects are key elements in the performance of Marketing a product. The concept of Marketing is made up of four "P's;" they are Product, Price, Promotions, and Placement. These elements of products and services or ideas are used to create exchanges that satisfy an individual and or organizational goal. Promotion is the main “communication to the market that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response.” Advertising is a key element to the promotion strategy. The advertising appeal is why consumer wants to buy a product or service.
In this essay, the author
Explains that marketing is comprised of four p's: product, price, promotions, and placement. promotion is the main communication to the market to influence an opinion or elicit response.
Explains that developing and evaluating advertising appeals is a complex assignment and the creative people in the advertising agency.
Explains that the best appeal for a product/service requires market research in order to place it in its correct target market.
Explains that marketing is comprised of four p's: product, price, promotions, and placement. promotion is the main communication to the market to influence an opinion or elicit response.
Explains that developing and evaluating advertising appeals is a complex assignment and the creative people in the advertising agency.
Explains that the best appeal for a product/service requires market research in order to place it in its correct target market.
Explains the unique selling proposition, which is a promotional slogan. effective slogans become so ingrained that consumers can immediately conjure up images of the product.
Explains that advertisers revitalize old slogans or jingles in hopes that nostalgia will create good feelings with consumers.
Explains the aida concept, a model that contours the process for attaining promotional goals in terms of stages of consumer involvement with the message.
Explains that extending products offer brand recognition, guaranteed return policy, and a lifetime warranty. action is very important in pre-purchasing.
Explains that post-campaign evaluation can be the most complicated duty for the advertisers. evaluating your campaign can take place before or after your product/service has hit the market.
Explains that market research pays for itself. most businesses call that theory the ten-rule.
Opines that it's important to get your product out there before competition gets a similar product/service.
Explains that promotion and advertising are key elements in marketing's success. promotion entices a response from potential buyers, while advertising appeals to potential consumers.
The product that I am trying to produce and sell is an app that can be used on all smart phones. This application will allow the consumer to walk into any store that is compatible with the app and buy any product without having to wait in line or for check out. This app will require a credit card or debit card to pay for the transaction made. Once this transaction is processed the consumer will be sent a receipt and will be able to walk out of the store with the item they just purchased. The only other part of the equation is that there will need to be a security terminal type doorway, almost like in airports that check to make sure everything is actually being paid for.
In this essay, the author
Explains that the product that they are trying to produce and sell is an app that can be used on all smart phones. the app requires a credit card or debit card to pay for the transaction made.
Opines that an app to make people's lives faster and easier should be expanded upon in the future. it should save time and help consumers make quicker decisions in times where they might stall.
Describes the mission of the organization, which is to make buying easier for all people, because time is money.
Explains that the product that they are trying to produce and sell is an app that can be used on all smart phones. the app requires a credit card or debit card to pay for the transaction made.
Opines that an app to make people's lives faster and easier should be expanded upon in the future. it should save time and help consumers make quicker decisions in times where they might stall.
Describes the mission of the organization, which is to make buying easier for all people, because time is money.
Opines that their first goal would be to break even after all the will take to create this application for smartphones.
Describes the strengths of the product, such as easy to buy (via app store on any smartphone) and fast in-store use.
Describes the costs of maintaining/updating the app, customer loyalty/ rewards, advertising techniques, and other companies making the same product. apple has a similar function purchasing apple items.
Opines that target market's app would be targeted to the average consumer or anyone higher up in "class". it will primarily hit a younger audience who knows how to use smartphones.
Explains that they are trying to appeal to consumers who go to store and find that lines are too long and they cannot get the products quickly enough. they would also like to have their product used in stores that sell products for more money or have better quality products.
Explains that the credit card companies and the retail stores that they will operate in will act as competitors in prior negotiations.
Opines that establishing an initial download fee is important for consumers to understand the benefits of their product.
Explains that the company's app is aimed at making things faster and easier for all who roam this planet. people value their time, because time is money.
Over the last several years, a number of product portfolio models have been proposed and implemented to assist management in determining the desired product portfolio and resource allocation process. Thus as a headquarter of a diversified engineering company, this is a useful tool to analyse each different Strategic Business Units (SBU) plans and helps to demonstrate that the strategic issues facing the firm. Besides, the product portfolio analysis suggests specific marketing strategies to improve the future situation of the company.
In this essay, the author
Explains that product portfolio models have been proposed and implemented to assist management in determining the desired portfolio and resource allocation process. product portfolio analysis suggests marketing strategies to improve the company's future situation.
Explains that the managing director of each division in the company has submitted their current version of divisional strategic plans for approval by main group board.
Explains that each division has produced its own financial results and their market details are shown in table 1.
Explains that product portfolio models have been proposed and implemented to assist management in determining the desired portfolio and resource allocation process. product portfolio analysis suggests marketing strategies to improve the company's future situation.
Explains that the managing director of each division in the company has submitted their current version of divisional strategic plans for approval by main group board.
Explains that each division has produced its own financial results and their market details are shown in table 1.
Explains the growth-share matrix developed by boston consultancy group, which relates the rate of market growth to relative market share.
Explains that the objective of the analysis is to gain strategic knowledge into which divisions require investment, which are sources of cash, and which should be divested for marketing strategy planning.
Explains that they require a lot of cash to finance rate of growth and they are the market leaders in their business.
Opines that profits should be high and generate a great amount of cash. no further investment is needed because of low growth.
Explains arthur d. little consulting company proposed a product portfolio models based on the competitive position and the industry maturity stages — embryonic, growth, mature and declining.
Describes the positions and classifications of sbu based on competitive position and industry maturity.
Describes mckinsey & company's nine-cell portfolio matrix as a tool to perform business portfolio analysis on sbus within large companies.
Explains that the pie chart within the circle describes the market share of sbu and the arrow forecasts the expected position. the figure below shows the strategies suggested by ge matrix for each of nine cells.
Explains that market attractiveness and business strength are evaluated based on market size, sbu growth rate, profitability, competitive intensity, market share, and promotional effectiveness. the final score is calculated and the data is represented in the table.
Explains that market growth rate is the key indicator of health of the company, and the results from boston consultancy group (bcg) matrix. the company has a potentially well balanced portfolio with two or three of sbu positioned in cash cows.
Explains that the best thing to ensure the long-run health of the company depends on two important factors: having some sbu that generate cash and others that use cash to support growth.
Explains that the division is under the star quadrant in bcg matrix, whereas it has a strong competitive position and the industry stages are at growth level based on adl and finally in ge matrix.
Explains that this division is under the star quadrant in bcg matrix, whereas it has a dominant competitive position and the industry stages is at growth level based on adl and finally in ge matrix.
Explains that this division is under the cash cow quadrant in bcg matrix, whereas its market attractiveness and business strength are evaluated as medium and strong respectively.
Recommends that this division seek opportunistic rationalisation to increase its strength and protect the position in most profitable segments to keep earnings.
Explains that the division is under the question marks quadrant in bcg matrix, whereas it has a favourable competitive position and the industry stages is at embryonic level based on adl and finally in ge matrix.
Recommends that the division specialise around limited strengths and defend them. the company should monitor this division for harvest or divestment timing.
Explains that the division is under the star quadrant in bcg matrix, whereas it has a dominant competitive position and the industry stages are at growth level based on adl and ge matrix.
Recommends cutting out expenditure in order to maximize profits and create a phased withdrawal plan. the most profitable segments need to be protected.
Recommends that this division should be divested from the market or prune product line. investment is only needed to fund the exit and determine the timing to sell the business.
Explains that limiting the sbus to these portfolio analysis is not a wise decision and does not give accurate answers because they have some advantages and limitations.
Explains hedley, b., strategy and the business portfolio, long range planning, volume 10, pp. 9-15.
Summarizes that the company has a well balanced portfolio because the distribution of each division is balanced in all quadrants.
Explains that in ad little analysis, the industry maturity stages replaced each stage of product life cycle. the competitive position is classified based on the following criteria: dominant, favourable, and weak.
This chapter will take a look back on the fundamental elements of marketing and also what is happening in the 21st century.
In this essay, the author
Analyzes how the increase in appointing chief marketing officer (cmo) shows the importance of marketing for many companies. they are on the same management level as executive officers and chief financial
Explains consumers share a strong need that cannot be satisfied by an existing product.
Explains that the functions set out above are a selection of the basic job of chief marketing officer (cmo).
Analyzes how the increase in appointing chief marketing officer (cmo) shows the importance of marketing for many companies. they are on the same management level as executive officers and chief financial
Explains consumers share a strong need that cannot be satisfied by an existing product.
Explains that the functions set out above are a selection of the basic job of chief marketing officer (cmo).
Explains that it is very rare for one company to satisfy everybody in a market that is why markets are divided into segments. a company can target segments of market for different products.
Explains that when a company wishes to satisfy their customers' needs with their products, they make 'value propositions'. the value proposition is made physically with the use of an offering.
Describes the communication channels, distribution channels and warehouses.
Explains that the market place is now more open and easier to cross over from country to country. the competition has increased.
Explains that customers of today's world have become more price and quality sensitive and are less loyal to brands.
Explains that information about the company's products can now be promoted worldwide with the use of the internet.
Explains that this chapter looks at marketing as a whole and then how it has changed. the second part of the chapter focus on the marketing world in the 21st century.
Explains that marketing is an organisational function and processes for creating, communicating and delivering value to customers and managing customer relationships in ways that benefit the organisation and its stakeholders.
Explains that the us economy now consists of 70-30 ratio of services-to-goods mix. markets use a combination of products and services.
Explains that a marketer is responsible for demand management. they seek to influence the level, timing, and composition of demand to meet company objectives.
Explains consumer markets, business markets and non-profit and government markets. as the internet and digital world evolves, the business world must move with it.
Explains the 5 key functions for managers to follow when leading marketing in a company.
Explains that there are five types of needs: stated, real, unstated, delight, and secret needs. wants are for specific objects that may satisfy the need.
Explains that the value of a product is the sum of perceived tangible and intangible benefits and costs to consumers. satisfaction refers to the customer's judgement of what they expected the product/service to be.
Explains that society plays a major force in the marketplace's change.
Explains that target marketing is easier with special interest magazines or internet newsgroups. goods can be customized with the aid of computers, the internet and database marketing software. it can improve managers with their quest to recruit and train staff.
Explains the concepts of production, product, selling, marketing, holistic, relationship, and integrated marketing.
Explains that internal marketing is used when the whole organisation embraces appropriate marketing principles. performance marketing evaluates the effectiveness of marketing by looking at customer loyalty, product quality, and customer loss rate.