Internet permits small businesses to gain and maintain their market share that helps them to compete with huge industry. The Internet is no longer a novelty in the minds of today’s population as it is the availability of having internet connection. In fact, the Internet and digital information have taken over many aspects of our lives from communication to information consumption, to new ways of doing business. It has reinvented our vocabulary and gave new meanings to words in cyberspace, for example surfing, visitors, and hits or navigates (Nicholas and Dobrowolski, 2000). These changes in meaning can be discovered as well in the word “user’’, it can mean a surfer or a visitor. Consumers today are increasingly utilizing technology as an effective tool in their shopping experience. The popularity of Web2.0 has helped in the growth and public popularity of social networks and has created a new world of collaboration and communication. Online shopping is as a complex process, and requires basic IT knowledge and requirements (credit card, computer) for customers to buy goods online. However, the focus of Malaysian government is on building up the platform required to support electronic business. Malaysian electronic consumerism is evolving at rapid rate because of consciousness and communications availability that convince consumers to involve in electronic business activities.
Malaysia from March 2011 according to Internet World Stats , there were Internet users with 58.8 % penetration and 1,331,800 broadband subscribers as of March 2008). The penetration of Malaysian shopping online (those who bought or ordered goods and services online) in 2000 was 1% of the total adult population in Malaysia (Taylor Nelson Sofres, 2001). Accor...
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...2006). (Peter Drucker, 1999) wrote: “in the psychological natural features of e-commerce, remoteness has been removing. Ever business must be internationally competitive. The rivalry is not local anymore.” tactical assessment will result in to the best reward, while make an investment in online marketing (Scanlon, 2009).Consumers can evaluate competing goods and services with minimum expenses of personnel time or effort, which results in competitive business markets and lower brand loyalty (Srinivasan, 2002). Thus, my study will be determined to realize the causes of loyalty on the online shopping environment. Consumer-created information has become a rather significant influence on consumer behaviour such as decision making. Online consumer’s reviews are part of consumer-created information by web site users who have by now bought the target product (Park, 2007).
Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage doubled annually, thus, allowing for the expansion of the industry. Google is launched a year later, in 1998, only to become the most used search engine in the world and an essential partner for the online retailers by helping them tailor their websites to customer’s personal preferences and by advertising. After that, more and more people see the opportunity in the growing industry and enter it. By 2001 there are more than 513 million Internet users globally, which calls for action in terms of creating regulations and laws to protect the users and personal property. In 2003, Apple launches iTunes, and provides a platform for low-cost digital downloads. Another major change is the appearance of social media from 2004, which is one of the biggest influencer on the state of the industry. With the launch of iPhone in 2007, this trend strengthens as people get to enjoy the Internet anywhere they want to. From then on, technological advancements have made it extremely easy and fun to shop online, making it ...
The McDonald's Corporation, headquartered in the United States, is the world's largest chain of quick service fast food restaurants operating in around 119 countries with a customer base of 68 million. A McDonald's restaurant operates either through a franchisee or the corporation itself and its revenue stream includes rent, royalties and fees or the sales of products respectively.
Before there was digital ecommerce, people relied on their friends/families and traditional forms of media to inform them of new products. Then the Internet came along and expedited the purchase process while introducing another vehicle that marketers could use to reach the masses. Still, the purchase decision funnel was relatively unaffected. People still had to be in front of their Computers, TV’s, Print Magazines, or their friends & families to become aware and kick-start their
The five cars that were chosen included the following: A Ford pickup truck, a Buick sedan, a Toyota minivan, a Porsche 9-11 Turbo, and a Mercedes Benz C-Class. The individuals' personalities varied by gender, age, manner of dress, and other distinctiveness. They consisted of a twenty-one year old, white female; a thirty-four year old black male; and a fifty-two year old Hispanic male. These three individuals, ranging from various demographics were asked to match each of the five people in the personality groups with one of the five cars that described his/her personality most accurately. After analyzing the results of the individuals' answers, many strong consistencies were present in their responses.
Today we live in a society that is being dominated and confounded by commercials and ads. A new age, which could be referred to as the advertising age where commercials and ads tell us what is a necessity and what isn't. Howard Luck Gossage in his book Is There Any Hope for Advertising? Stated that there are ads and commercials everywhere around us in which there is no escape. "I like to imagine a better world where there will be less, and more stimulating advertising. I suppose all of us would like to see this come to pass, it would certainly clear away some of the confusion from advertising's murky picture and make it easier to comprehend" (7). Ads and commercials have flourished everywhere like a virus, once it strikes there is no way we can remove the marks it left behind. It creates this blurry, confusing picture, a "murky picture" as Gossage stated, which most people won't find the genuine truth behind what the product really mean and if its really useful or not. Advertising forces consumers into buying products by manipulation which make the customers buy products they think are good for them when in fact it isn't and they do this by appealing in their innermost desires. Advertisers are aware of the cultural need of acceptance and people's insecurities and takes advantage of these desires to persuade people into buying their products.
Price plays a dominant role in online customers’ WTP, namely, willingness-to-pay (Wu and Ayala, 2013). Compared to the traditional selling, the uncertainty of online customers is more obvious, owing to customer psychology of risk reversion. It has been definitely indicated that buyers believe that price is proportional to the risk of consumption (Wu and Ayala, 2013). Due to the lack of access to getting enough information about products, especially quality, customers always tend to choose products with lower price, which is the only factor they could compare between different online retailers. Thus, most of the customers keep positive mind towards the price war, owing to less cost, which is the original motivation for online retailers to start a price
In today's competing world, many organizations are rethinking their strategies in terms of the online business and its capabilities and culture. Organizations are taking advantage of the widespread web to buy and sell goods from other companies and recently from individual customers. Exploiting these opportunities of convenience, availability and widespread reach of the web or Internet, many companies such as Amazon have benefited from the use of web successfully.
The price of this item is a fairly tricky process, because there are so many different parts that could go into making money on this particular product. If we put our a lower original purchase price for the app we would also need to make money somewhere else because a $1 app is only going to make as much money as people who buy the product. This being said if we start the app at too high of a price nobody will want to buy it because the initial price will not be worth just waiting in line for checkout. I’m suggesting a price in the $0.99-$5 range. Along with this initial pricing we would need to decide if we are trying to make money off the retailors who sell this product or the credit card companies that people use to purchase items in stores. This could go two ways. Our company could either try to make a small percentage off the retailer after the purchase or the credit card company. Going through the credit card company would most likely be the better more profitable option, although this is something that we as a company will not be able to control. Negotiations will have to be made on the exact numbers that will be split between the three companies here. My proposition is that we deal with strictly the credit card companies who take a same profit anyways from each transaction from each consumer that makes a purchase with their credit card in a store. We ask them if they will raise their pricing percentage that is taken from the retailer from purchases. It sounds like a bad idea because most would think that the retailer would never allow this to happen, but in actuality we are saving the retailer money by possibly making it so they will have to employ less people due to our product. By people checking out their own ...
Before we proceed the topic to the behavior of the consumers, it is important to correlate the basic concept of this paper which are talking about recommendations and referrals program. Where nowadays people are choose online purchase rather than online, ratings and reviews are the important part of it. Promote the personal recommendations and referrals by social media often give rewards for the effort of the referrers (Cymaster, 2012). While endorser or someone (referrer) is give their recommendation, they will be given some rewards like coupons or discounts everytime they share the referral codes. On the other side, recommendations and referrals program is not just give benefit for the referrer but also to the websites because it will be
Nowadays, advertising is a very big business. Very often is the major means of competing among firms. Furthermore, supporters of advertising claim that it brings specific benefits for consumers.
Consumers’ motivations for online shopping are dual characterization. Research claimed that utilitarian motivation can influence consumers’ intention to search and to purchase, while hedonic motivation has a direct impact on intention to search and indirect impact on intention to purchase (To et al., 2007). Online shopping has many advantages which can fit consumers’ needs and motivation. It might be one reason of the rapid growth of online shopping.
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
The Internet has become a key ingredient of strenuous and busy lifestyle. ‘Internet’ has become the central-hub for communication, explorations, connecting with people or for official purposes. Resultantly, Internet growth has led to a plethora of new developments, such as decreased margins for companies as consumers turn more and more to the internet to buy goods and demand the best prices.
The high take-up of the Internet leads to variety of opportunities in front of companies. People are more online than ever. They spend many hours each day on Social Networks such as Facebook and Google+. It is no wonder that buying and selling can now be done in a more convenient way. Although traditional shopping is still thriving, online shopping can be an alternative for people wanting to save time and money. If a certain customer plan to go shopping, it could be stressful and also be time consuming. E-business has made shopping or any kind of transactions online much easier and convenient. It introduces new facilities, opportunities and way of shopping for both vendors and customers.
growth in usage by both consumers and businesses. The unique capabilities of the Internet has captured the attention of the marketing community. While a growing number of companies have or are interested in developing an Internet presence, there is still a great deal of uncertainty about it and the potential ethical issues associated with its use as a marketing medium. Although many businesses are acknowledging the importance of a Web site, but the potential ethical issues related to marketing on the Internet still having an uncertainty in this situation. Much less attention has been given to the business community's perceptions of the ethicalness of this new medium. The unique interactivity of the Internet has captured the marketing community's interest as a way to develop and enhance customer relationships and establish greater brand identity. Thus, many commercial services have become available on the Internet that allow consumers and organizations to interact electronically. These services include booking airline tickets online, buying books and compact discs, and receiving stock market information. Although the number of consumer users and commercial organizations navigating on this "information superhighway" is growing almost exponentially, the benefits of the Internet are not without drawbacks.