Market Segmentation Of Nescafe

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Products and service are created to appeal to a certain market. Creating a strategy with consumers in mind is a target market. To take marketing a step further market segmentation can be utilized. Target marketing is the term for directing marketing endeavors toward consumers. Breaking down of the market into smaller groups with intention of promoting products or services is identified as market segmentation. Market segmentation divides broad markets into smaller segment groups such as female, male, adult or children. Market segmentation occurs using factors that fit into four categories such as; geographic, demographic, psychographic, and behavioral.
Nescafe a product of Nestle started as far back as the 1930. Brazil had a substantial supply of coffee and needed assistance with preserving. This was the start of the partnership between Brazilian government and Nestle. The name originated from the first three letters of Nestle and cafe put together. Nescafe was first introduced in Switzerland during the late 1930 and was expected to be a success throughout Europe. However, because o...

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