Market Rivalry: Samantha's Five Forces Could Help Samantha

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A) Explain how an analysis of the five competitive forces could help Samantha.
Porter’s five competitive forces framework will help Samantha to analyze competitive analysis and help in her business strategy development. It will help her determine competitive intensity and attractiveness of the market segment she is involved in. In this case Samantha twig tree trimming services will be influenced by the five forces these are:
• Threat of New Entrants
• Threat of Substitutes
• Bargaining Power of Buyers
• Bargaining Power of Suppliers
• Industry Rivalry
Looking at the above five forces Samantha can have a better understanding of getting more profits, understand competitive market and take advantage of bargaining power. A detailed analysis is
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Pricing strategies that she can use in her business are things like ;Quantity discount – This is an incentive to make customers buy more of her services,And the other strategy can be by offering Seasonal discounts – this is an incentive to clear seasonally services.for example this can be offering services to customers every month due to different times of trimming of trees.Promotion will help samantha with her marketing.
"Promotion is the method you use to spread the word about your product or service to customers, stakeholders and the broader public" (, 2014).

Once samantha pinpoints her target market, she will have a broader idea to reach them, but most businesses use a mix of advertising, personal selling and sales promotion to promote their
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(2014). SUSTAINABLE COMPETITIVE ADVANTAGE (SCA). How Build a Sustainable Competitive Advantage. Strategic Management: Sustainable Competitive Advantage as a Focal Point of Corporate Strategy. Retrieved 12 November 2014, from,. (2014). Pricing Strategy. Retrieved 12 November 2014, from,. (2014). Marketing - Promotion Strategy. Retrieved 12 November 2014, from Boykin, G. (2014). The Effect of Marketing Information System on Sales Performance. Small Business - Retrieved 13 November 2014, from
(D.Kroenke, Bunker, Wilson, Information Systems and Decision Making. Experiencing Mis,. (2014). 3rd
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