Market Research Tools: Apple, Inc.

Marketing Research Tools

Before the launch of Apple’s new LED 1080 HD Television the company will decide what tools are most efficient for its marketing research process. Apple will compare and contrast the chosen methods and analyze the applicability of each. Once Apple determines the best marketing research process Apple can move forward with its marketing strategy.

Objectives of Research

Market research can help a company like Apple excel by providing help with factors such as advertising, marketing, pricing, market trends, customers, competition among others. Effective market research can be so useful that apple could psychologically condition their customers to believe that they are in need of the product they are selling even if they can’t afford it or ever have need for it. The focus of marketing research is to collect data that is used to develop an effective marketing strategy. The gathered information is analyzed in efforts to gain market knowledge and eventually use to establish better relationships with that public for further penetration and development of financial gain within that market. In a nutshell the objectives of marketing research are as follows: Using an online database to collect information is the newest form of gathering primary research information, older processes included phone and postal mail to retrieve and process information. With an online survey data can be collected instantaneously and once completed the system can generate a customized coupon for the precipitant.

Marketing Research Tools: Primary market data methodology

Primary research is data collected/gathered firsthand by a research team after interacting with the sample population. Primary research data is often gathered thr...

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...earch tools such as surveys, observations, focus groups, online surveys, and published secondary data are all important research tools for Apple because they offer variety and reliability. The flexibility that these research tools offer will allow Apple Inc. to develop a market strategy that not only fits the expectations of the target consumer, but also creates demand.

Works Cited

Aaker, D., Kumar, V., & Day, G. (2007). Marketing research. (9 ed.). John Wiley & Sons.

Bertolucci, J. (2010, November 28). Reliability and service:. Retrieved from http://www.pcworld.com/article/211402/reliability_and_service_laptops.html

McDaniel, C., & Gates, R. (2007). Marketing research. (7 ed.). John Wiley & Sons.

Markerting Minds Research (2010, May 4). Online surveys versus traditional market research. Retrieved from http://www.marketingmindsresearch.com/case_study.html