Environmental Scan
Nature of Demand:
Some of the key target markets for the new 2005 Volkswagen Jetta, include a younger demographic that are looking for a high quality brand name with a tradition of reliability.
The new Jetta is breaking ties from its old image of the family car that highlighted safety features and family values, and in turn is being marketed as the new generation Jetta. This Jetta is more high-tech, with a sleek and stylish design, and is being portrayed as an exciting car, as to grasp a younger and trendier target market.
Aside from the special features, the most noticeable change in the
Jetta is the look. Volkswagen has even gone with a more “Japanese look”, comparable to the Acura’s and the Honda’s in the market. This is also a reflection of Volkwagen’s attempt to aim at a younger target market, as cars such as the Acura Integra, and the Honda Civic are very popular among younger people. Extra accessories have also been added to this Jetta to give it a more youthful appearance. Some of these accessories include a sporty rear spoiler, 18” VisionV wheels, silver tail lamps and a rear valance. Another key feature to this Jetta is the steering wheel. The steering wheel alone allows you to accomplish up to eight different things, including scrolling through CD tracks and answering your cell phone. This is a great feature to target towards a younger market, as younger people demand a lot out of their cars and are often trying to do many things at once. This makes multitasking that much easier.
As far as the 2005 Volkswagen Jetta meeting a consumer need/demand, it satisfies a unique niche that has yet to be filled. This Jetta should satisfy consumers who demand the longstanding history, tradition and performance of a classic European car but who also desire a new generation style of car that meets the criteria of features needed for today’s driver. As mentioned earlier, Volkswagen’s new design is a first of its kind. This is the first serious European threat against the many of the new favourable Japanese cars.
As already mentioned, the key target market for the 2005 Volkswagen
Jetta is a younger group of drivers.
The official foundations for "artificial intelligence" were set forth by A. M. Turing, in his 1950 paper "Computing Machinery and Intelligence" wherein he also coined the term and made predictions about the field. He claimed that by 1960, a computer would be able to formulate and prove complex mathematical theorems, write music and poetry, become world chess champion, and pass his test of artificial intelligences. In his test, a computer is required to carry on a compelling conversation with humans, fooling them into believing they are speaking with another human. All of his predictions require a computer to think and reason in the same manner as a human. Despite 50 years of effort, only the chess championship has come true. By refocusing artificial intelligence research to a more humanlike, cognitive model, the field will create machines that are truly intelligent, capable of meet Turing's goals. Currently, the only "intelligent" programs and computers are not really intelligent at all, but rather they are clever applications of different algorithms lacking expandability and versatility. The human intellect has only been used in limited ways in the artificial intelligence field, however it is the ideal model upon which to base research. Concentrating research on a more cognitive model will allow the artificial intelligence (AI) field to create more intelligent entities and ultimately, once appropriate hardware exists, a true AI.
In Oscar Wilde’s play, “The Importance of Being Earnest,” is an early Victorian melodramatic play. This play is very honest and frank. It is a satire, comedy of errors, and an intellectual farce. There are two main characters, Algernon and Jack. Jack Worthing, is known by Jack when he is living at his own country estate, but when he goes into city, London; he creates a fictional character called ‘Earnest.’ Algernon has created a fictional character named ‘Bunbury.’ Algernon uses Bunbury to get him out of prior engagements. This helps him get out of the house and clear his head whenever he wants. Although their both the characters situations are different, both created an “alter-ego” to help them get away from their own lives and also to live another life. They are best friends; both have the same social background, class and taste. Between Jack and Algernon, Jack is more serious about his life; he creates a fictional character to help him keep his image of being humble and respectable intact but in truth is vain. On the other hand, Algernon is truthful about himself and he goes against the Victorian values. But society loves him anyway as he accepts that he is not formal or conservative, or proper and he is rough around the edges but he’s funny, witty and smart. Although Wilde creates two characters in Jack and Algernon who are similar in social class, age, tastes, etc., he also carefully creates subtle character differences between them that create conflict and humor in the play.
Oscar Wilde’s “The Importance of Being Earnest” epitomizes the idiosyncrasy of the Victorian society through satire and wit. Throughout the play Wilde criticizes the common perception of the mid seventeenth through early eighteenth century culture, “Prudish, hypocritical, stuffy and narrow minded”. With his quintessential characters and intricate situations Wilde configures the perfect depiction of the carless irrationality of social life, the frivolity of the wealthy, the importance of money, and the lack of reverence for marriage often manifested by those in this era. Wilde also jabs at the Victorian convention to uphold the appearance of decency in order to hide the cruel, indignant and manipulative attitudes of the time. Through setting, characters, comedy, and a great deal of drama Oscar Wilde portrays his views on the elitist of his time.
The ecommerce industry is growing faster than ever. TJ Maxx needs to start focusing more on ecommerce not only to keep up with competition, but also to make sure they do well during weak economic periods. ecommerce, overall, tends to do very well during lackluster economic times. TJ Maxx will be able to cut costs more easily the more they expand their ecommerce business. Our business idea will allow them to expand their ecommerce as we will take over their website and delivery. TJX Companies’ three ecommerce sites accounts for only about 1.0% of the company’s total sales. However, the online channel is a key growth driver and TJX is taking initiatives to improve its online business. The ecommerce sales
Artificial Intelligence (AI) is one of the newest fields in Science and Engineering. Work started in earnest soon after World War II, and the name itself was coined in 1956 by John McCarthy. Artificial Intelligence is an art of creating machines that perform functions that require intelligence when performed by people [Kurzweil, 1990]. It encompasses a huge variety of subfields, ranging from general (learning and perception) to the specific, such as playing chess, proving mathematical theorems, writing poetry, driving a car on the crowded street, and diagnosing diseases. Artificial Intelligence is relevant to any intellectual task; it is truly a Universal field. In future, intelligent machines will replace or enhance human’s capabilities in
Every text is an argument to the audience and every argument is influenced by a text and the audience surrounding the author. The Importance of Being Earnest is a play written by Oscar Wilde which was first performed in 1895. The plot centers around the proposal of marriage between Jack Worthing and Gwendolen Bracknell and also the proposal from Jack’s friend and Gwendolen 's cousin Algernon Moncrieff extended towards Jack’s ward, Cecily Cardew. In The Importance of Being Earnest, Oscar Wilde uses the ideas of his time period, his own background, and absurd comedy to argue that the views of marriage and gender held by those in Victorian Era England are wrong and hypocritical.
This paper will illustrate the moral, social, and factual implications of the Volkswagen scandal regarding the case dealing with emission standards of the diesel Volkswagen vehicles. The reader should note that this analysis will be given from two different philosophical points of view. Namely from the Kantian and Rule-Utilitarian perspective. The paper will attempt to demonstrate the moral implications of the case at hand, and how this applies to Mr. James Liang’s actions. As the reader may know Mr. James Liang worked for the Volkswagen Company for more than 30 years. He and his colleagues worked on creating a low emission diesel engine. In the course of this project, it became apparent that the emission goal could not be achieved with respect
The Importance of Being Earnest was first played in 1894 during the Victorian era. Oscar Wilde was educated at Oxford, he prospered in College and settled in London in 1878, where he was accepted into the upper-class and aristocratic circles of the society at the time. In this society he developed a set of values and attitudes in which influenced his works. The Victorian era was the period in history in which there was a rigid social class structure in which comprised of a large working class, the upper class, the aristocracy and the royal family. This rigid structure was upheld by a strong patriarchal society which was perceived to make moral decisions. The Victorian era was a time in whi...
The general purpose of the study is how to increase sale number of Mini Cooper. Therefore, the identification of the following specific research objectives:
Another strategy used by BMW to differentiate itself from other automakers in the market is the proactive usage of technology and innovativeness in the development of products. From the early 1990’s, BMW has been on the forefront of incorporating technology in its designs in line with the technological advances of the modern world. This has led to the creation of inventive products. The uniqueness of these auto products put BMW in a position of advantage. The development of the hydrogen car as early as 2000 was an indicator of the company’s innovative strategy. In addition, the company also presents itself as environment friendly creating a whole range of vehicles in this category. This is a differentiation strategy meant to boost the company’s image and reputation amongst customers. In addition, this gives the environment conscious customers a variety of products to choose from giving BMW an upper hand in the industry.
One of the very first things a buyer should consider when looking for a car is what kind of car he/she wants. Many different factors can affect the car buying process. For one, the buyer must consider how big of a vehicle he/she wants and safety features like airbags, seatbelts, and working brakes. Itemizing a list of accessories can also help narrow down what kind of car to buy. While some people might prefer a Sedan with a large back seat and seat warmers, others may prefer an extreme luxury car with full stereo systems and miniature televisions. Every person has different tastes in accessories; luckily, there is a vehicle that can fit almost every personality. Most new models have the latest technology installed, although some of the “newer” used cars have the option of adding in those accessories. Once the...
“In 2015, 8,807 youth were diagnosed with HIV in the United States. Eighty percent (7,084) of those diagnoses occurred in persons aged 20 to 24. Among youth diagnosed with HIV in 2015, 81% (7,109) were gay or bisexual males. Of newly diagnosed males, 55% (3,888) were black, 24% (1,672) were Hispanic/Latino, and 16% (1,159) were white. At the end of 2013, an estimated 60,900 youth were living with HIV in the United States. Of these, 51% (31,300) were living with undiagnosed HIV -- the highest rate of undiagnosed HIV in any age group”, (From U.S. Centers for Disease Control and Prevention. (n.d.). In a world of rampant sexually with youth STD, AIDS,HIV, pregnancy and abortion this is type of propaganda it is irresponsible if we do not speak the truth to our youth of why the song the song Despacito performed by Justin Beiber, Daddy Yankee and Luis Fonsi has transcended the aforementioned, socio-cultural factors that usually divide communities by promoting promiscuity. The song the song Despacito performed by Justin Beiber, Daddy Yankee and Luis Fonsi has transcended the aforementioned, socio-cultural factors that usually divide communities is excessively provocative and sexually
Porsche came out with the models of 914 and 944 because they take the consumers with lower income into account during the recession of 1970s. They redesign, reposition and reprice the vehicles so that it is allow the consumers to purchase the product for the purpose of social class, family needs or status. With this, Porsche still able to create loyal customers even if the economic situation did affected their business when they have considered their customers’ personal income, savings and interest
In the 1950s, Norbert Wiener made an observation on feedback theory, that all intelligent behavior is the result of feedback machines. The best example of a feedback machine would be a thermostat, which records the temperature in the room and compares it to the wanted temperature, and then changes the heat based on the difference between the two. Also in 1950, Alan Turing developed the Turing Test. A person asks another human, called the foil, and a computer questions via keyboard and screen, then try to tell which one is the computer. This is repeated with different foils and questioners, if many people cannot tell the difference between the two, then the computer can be considered intelligent. In 1955 Herbert Simon and Alan Newell developed The Logic Theorist, which is considered the first AI program. It would visualise the problem given as a tree diagram, then choose the branch that is most likely to solve the problem. In 1956, John Mccarthy organized a conference he called “The Dartmouth summer research project on Artificial Intelligence.” Though the conference was not successful, the topics discussed there led to more research later on. From then on, this fiel...
Clearly analyze the external influences affecting the development of the marketing strategy. There are numerous factors that have an effect on BMW’s business and the consequences of its operations, a few of which are beyond the control of the Company. The following information below is an explanation of some of the mainly important factors that may cause the definite results of the Company's operations in potential periods to change essentially from those at present expected or most wanted. Additionally, there are 4 macro marketing factors, which all concern BMW's marketing strategy, and BMW themselves cannot change or influence them.