TO: Board of Directors
FROM: Bhrunil Chadasama, Nicholas Messina, Shane O’Shannon and Kathleen Torpey, Company Managers
DATE: December 7, 2014
SUBJECT: Performance Over Four Quarters
Walking into the Market Place Live simulation our team seemed to be a little under educated about what is exactly required from each teammate. First we came up with a mission statement to provide the highest quality personal computer in the world. Then we agreed upon focusing on Traveler and Mercedes. Selecting our goals seemed easy at first but while the game progressed some of them got away from us. Starting with market size we wanted to focus on smaller, higher margin segments, with the idea to make a major lead and strive to keep it.
Geographically we chose
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We wanted to create a margin between us and other competitors, striving to take the lead and keeping it. We opened another sales office in Sao Paulo, which was outfitted with five sales people, just like the other two offices. Seventy percent of the market shares in Traveler were obtained because we were the single provider in the Paris market, which gained our team the lead we were looking for in order to be a major profit leader. Though we obtain a lead we ended up losing it because our products never meet customers …show more content…
Sales team Leader
- Apple Inc. Distribution centers authorizer
- Apple Inc. Marketing employee of the year (2013)
Bhrunil Chudasama Primary:
- VP – Manufacturing
Secondary:
- VP – Market Research - HP Touch smart series desktops manufacturer
- HP Pavilion DV generation laptops manufacturer
- Lenovo Idea Pad Yoga series 2 co-founder
Katie Torpey Primary:
- VP – Market Research
Secondary:
- VP - Manufacturing - Microsoft Market Research award (2014)
- Microsoft Primary & Secondary Market research data collection
Financial Performance
Our financial performance and Mango Computers Inc. was overall very successful. The chart below references our quarter four sales. We generated nearly $7,000,000 in sales quarter 4. This is slightly less than our performance in quarter 3 but it is still promising because it means we are staying relatively consistent.
Our older product The Seed outsold The Seed 2.0 by nearly 300 units and I believe it is because of the massive price cut and rebate that was offered during quarter 4. The Mango 2 sold extremely well and is our top selling product. The Mango 2 accounted for over half of our sales giving us a backbone to rely
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