Market Opportunity Analysis
Ruonan Tan
0423688
Introduction
In our modern society , lots of companies are surrounded by the numerous competition and dealt with many questions , for example , are your products consistent with your customers’ current and future needs? Do you have a flow of new products to meet the information needs of your market? Are the products you’re developing strategically significant? The answer is unkown , because the market opportunity analysis for every product is playing an important role in company ‘s philosophy .
Jerry Y. Wind has argued that “Market opportunity analysis is key to the survival and growth of any firm including national and international companies , particularly in the competitive marketplace.” ( The Lauder Professor and professor of Marketing, The Wharton School, Trustee, The Philadelphia Museum of Art) .
The ever-accelerated updating of economic and commercial brings about a great number of changes and challenges in modern society , especially in the expansion of marketplace and influence of market opportunity research and analysis for different firms . It seems that market opportunity is playing significant role .Recently Hi-Micro company was established and have identified that the on-going globalization of the world economy, its strategic location, and the existing market structure provide them with a potential opportunity to develop as an international high-tech computer market leader. In recognition of the risks involved, Hi-micro test the market of Innovators and Mercedes to examine the basis for the opportunity, assess how these two products measure up against competing other companies , such as Wellbox and KnLs , determine potential market niches, and develop a strategic marketing plan. This current report, the Hi-Micro Market Opportunity Analysis, represents the process of marketing through the analyses of the following sections mainly for Hi-micro that are closely related to market opportunity analysis .
The business environment and the forces
What is an on demand Operating Environment? It is defined as “ a set of integration and infrastructure management capabilities that customers and partners can utilize, in a modular and incremental fashion, to enable the transformation to e-business on demand. It is not: a single product, nor a brand, nor a platform, nor an architecture”.
The design of an on demand operating environment must match the design of the business itself. In order for more and more flexibility and componentization to be achieved in the business design, the infrastructure must evolve from silos of complex, over-provisioned, proprietary hardware and software – to a standards-based infrastructure where capacity can be optimized across the entire organization.
‘The strengths, weaknesses, opportunities and threats analysis often forms the bedrock of any product planning process. It provides a simple yet effective framework for analysing both internal resources and external trends and competitors’ (Pender, L, 1999: 179)
Strengths refer to what the company or product are better and/or particularly better than its competitors. It is a factor that happens internally and currently to the organisation, giving the company advantage in the market that it operates in.
A physical therapist will start low but one can make its way up. Most of the time one will start out in a clinic or even a small office. One can rise from a staff physical therapist to the chief physical therapist and then the director of the department (Physical Therapist 144.). If one is willing to work hard and is able to handle responsibilities, one will be given administrative responsibilities (Physical Therapist 144.). Many times after working as a physical therapist in a hospital or a clinic one will open up their own business (Physical Therapist 144.). If one does this the paying salary will be higher (Physical Therapist 144.). Advancement in physical therapy is mostly earned with
Spokane Industries has contracted Franklin Electronics for an 18 month product development contract. Franklin Electronics is new to using project management methodologies and has not been exposed to earned value management methodologies. Even though Franklin and Spokane have worked together in the past, they have mainly used fixed-price contracts with little to no stipulations. For this project, Spokane Industries is requiring Franklin Electronics to use formalized project management methodologies, earned value cost schedules, and schedules for reports and meetings. Since Franklin Electronics had no experience with earned value management, the cost accounting group was trained in the methodology in order to bid for the project.
In a competitive environment where market is changing instantly, organizations are in a fix to design a strategy that could market their products enticing the consumers to buy their products and services. Market is the arena for business gladiators who fight out for maximum share and profitability and this is possible only through effective marketing strategy. Competing in present economy means finding ways to break out of commodity status to meet customers’ needs better than competing firms (Ferrell and Hartline, 2010). The intensity of competition has increased after the introduction of media and internet where the companies present their product in the best way through advertisements, product reviews, blog entries, etc. With the advancement in technological innovations, companies have found various ways of providing services to the consumers in a cheaper and effective way and this has resulted in communication revolution in late 1990’s as the cellular technology was unfold in most of the regions. Singtel Optus Pty Limited (Optus) is one such company that has evolved during this period as a leader in integrated communications and this paper is assumed to make an analysis of the company’s marketing strategy and its financial position in the market industry.
In society today, there are not many people going into physical therapy as a career. People showing that therapy is not important to have in a hospital. Many people are not understanding the importance of having a physical therapist after surgery or any physical accidents. However, you should reconsider physical therapy as a job because it promotes the patient’s ability to move, reduce pain, restore function, and prevent disability. Mostly people, like to make people happy and help out on their lives. You just have to consider on how doing the job, follow rules of being one, and how to be certified. United States v. Bajakajian, 1998.
A physical therapist is a person who is a licensed educated professional in the health field whose main job is to lower pain level and helps redeem mobility hoping to reduce chances of surgery and being on long-term medication With becoming a physical therapist, a person can have a comfortable lifestyle. The salary usually is about $80,000 a year depending on how much experience, location of job, position, and education (American Physical Therapy Association). Usually, lower paid physical therapist get about $55,00 yearly and top paid make more than $112,00 a year. The job out look for physical therapist looks promising. Physical therapists are expected to grow 36% between in 2012 to 2012, which is faster then the average occupations. The numbers of physical therapist in 2012 were 204,200 and there are excepted to jump to 277,700 in 2022. With my generation becoming more active and more competitive in sports, physical therapy services are going to be needed more often. New research is growing for chronic diseases such as diabetes and obesity which physical therapist will have to help with mobility issues from these diseases. New medical technology and research is being discovered to help with trauma victims and birth defeats. This allows a increase in rehabilitation care where physical therapists will be highly needed (A Bureau Of Labor Statistics).
By using this structured analysis, firms can more easily evaluate the attractiveness of an industry and gain a complete overview of all relevant competitive factors that have to be considered in the process of establishment. It helps to better understand the present market structure and to evaluate as a consequence of that external threats and opportunities. Unfortunately, the analysis established by Porter is not a guarantee for success and above that, it is often accused for limitations, lack of considerations and inoperative outcomes. The non-observance of a collaborative economic behaviour and of governmental influence, the inflexibility of the model and furthermore lack of application to rapidly changing market conditions are major limitations that have to be considered.
Physical therapy plays a major role in the lives of many individuals every day. It is up to those in the Physical therapy profession to assist patients in rehabilitation, prevention, and care. Obtaining a Physical Therapy license requires relevant certifications and credentials. A Bachelor in Health Science is just the start of the educational requirements needed to succeed. As with any profession, there are some current issues in the field of Health Care that relate to Physical Therapy. This includes the Affordable Care Act, Medicare, and individuals with disabilities. It is vital to be a respectful and professional Physical therapist. Patient care is priority. Having the proper education and knowledge to assist clients is extremely important. People of all ages require physical therapy for various injuries, illnesses, and diseases. I feel that my connection with working with people of all ages will benefit me when it comes to the job. While I know what my strengths are, I do have goals set for my future in Physical Therapy. These goals include: graduating Kaplan University with a Bachelors of Science in Health Science, graduating University of Massachusetts with a Doctorates of Physical Therapy, receiving licensure from the State of Massachusetts, and gaining employment in a sports or rehabilitation setting. I know that Kaplan University Career Services can assist me in obtaining my goals as a Physical Therapist because of their in-depth assistive programs that can assist me with my employment desires. In 5 years, I see myself working with athletes or wounded Veterans in a local rehabilitative setting or hospital. There is no other profession I would want more than becoming a professional, licensed, Physical Therapist and gettin...
A key part of an organizational strategy is to identify market opportunities by finding a niche or a gap in the marketplace that they can pursue to take their company ahead of all their competitors. An organiz...
An array of contemporary dance actions performed by the two talented young dancers successfully made Michael’s piece world famous, now regarded as an effective example of contemporary dance. The stretching all over Kayla’s body by Kapono’s hands demonstrate sharp precise movements that are normally seen in this style of dance. This sequence of actions begins at 1:54minutes and ends at approximately 2:02minutes. The dancers are seen standing centre stage, facing towards the middle of the audience in a right diagonal. Male dancer Kupono is in a diagonal stance behind female dancer Kayla, hidden from the audience’s view, almost shadowing her while his left hand is positioned on her left shoulder. This ignites an uncomfortable feeling from the audience as his dominant characteristics are already beginning to be exposed to the audience. Kapono’s character has power and control over Kayla’s character in this segment. His right hand quickly comes straight across her mouth, while this action is in motion he begins to emerge from the darkness and into the audience’s view, leaving the audience with an uneasy feeling. Both of Kayla’s hands grab onto his hand in which is covering her mouth; in hopes of discarding his hand. This specific moment in the dance conveys a great deal of symbolism, linking the actions with the overall universal theme. The hand over her mouth symbolises the constant addiction that Kayla’s character is struggling with, it shows him as the drug; endeavouring to intoxicate her. This is then followed by his left hand running down against her hip in a pressed motion, causing her to react by fiercely pushing his hand off, leading to an aggressive movement from the male dancer as his hand grips her left hip. In contrast to this; she tirelessly flicks his hand off. As Kayla unostentatiously gets weaker, Kupono becomes stronger.
Volunteering enables an individual to make a positive impact on his or her community, while empowering the individual to better his or her life. This summer, I had the opportunity to volunteer at many diverse locations. From the hospital to the local library, I truly value my experience and treasure everything it has thought me. Volunteering lets us experience and learn things that we otherwise would not have learned; volunteering opens doors for us that we may not have been able to open before. Volunteering provides us with guidance and tolerance which we may use in the future to aid us in our decisions. At first glance, volunteering may seem to only benefit those who are helped, but on a deeper level, one can realize that volunteering benefits the volunteer as much as, if not more than, those who are helped. Not only does volunteering make a difference in one’s community, but it also helps the volunteer become a smarter, happier, friendlier and more caring individual.
A common misconception about volunteering is that it only helps the cause. Often times that aspect is the only part that is highlighted when the topic of donating time comes up. There is a different side of volunteering though. Many volunteers donate their time to help better the community they live in and the people that live in it. When they choose to do this they not only help others but they are also helping better themselves. Volunteering benefits a person by building connections with peers, improving family life, expanding career skills, overcoming self doubt, having lasting life impressions, and creating new opportunities.
With education, training and experiences according to the United States Department of Labor, Bureau of Labor Statistics chefs must have a “High school diploma or equivalent” (“Chefs and Head Cook”) plus chefs can read into how “Others receive training at a community college, technical school, culinary arts school, or 4-year college.” (“Chefs and Head Cook”) The most common is having “5 years or more” training (“Chefs and Head Cook”), but they can also have “None” experience (“Chefs and Head Cooks”). Also, “A small number learn through apprenticeship programs or in the Armed Forces.’ (“Chefs and Head Cooks”) This gives chefs many options on how to get into the culinary force with any amount of training. But, as it can be seen, the education needed chefs have to take into account is the work environment. According to the United States Department of Labor, Bureau of Labor Statistics work environments can be anything from “...restaurants, private households, and other establishments where food is served.They often work early mornings, late evenings, weekends, and holidays. The work can be hectic and fast paced.” (“Chefs and Head cooks”) The salary and benefits of being a chef, according to the United States Department of Labor, Bureau of Labor Statistics is as high as “$43,180 per year $20.76 per hour” (“Chefs and Head Cook”)
So its true, looks can be deceiving, but looks shouldn?t be the one thing that separates classes. Shaw wanted to show people how artificial the barriers are and he succeeded in that, Eliza the poor cockney girl goes to the ambassador's party and is mistaken for a duchess, and her father Alfred Doolittle, he is seen in the last act all well dressed and was considered by people as a middle class man. All that leads us to the conclusion that barriers can be crossed and that society is truly a fool.