MARKET CHARACTERISTICS
The present market demographics focused on are the following:
Size: Jewish and Jazzy’s macroenvironment is geared towards a specific demographic division of the population. Jewish and Jazzy is a product that will be most successful if geared towards the Jewish segment of the population. Since 2,500,000 Jews live in New York City, the major starting focus of Jewish and Jazzy’s consumer marketing efforts should be in New York City.
Location and Density: The marketing effort focus will be towards the most highly dense Jewish communities in and around New York City; for example; Borough Park, Crown Heights, The Upper West Side, Yeshiva University, Etc...
Age: The age of the target consumers for which the Jewish and Jazzy style of music is most popular, according to local authorities in the industry, ranges from early 30's to mid 50's .
Gender: This music is geared towards both males and females with equal marketing intensity. There is no evidence from past album sales of this style of music that would indicate a greater preference of one gender than another.
Race/ Ethnicity. The people who will enjoy this music the most are those who share the same cultural values as the music. Therefore, the main marketing focus will be aimed towards Jews of all religious standings, backgrounds, and educations.
Occupation/ Income: The marketing of this product is feasible for all types of occupations and levels of income because of it’s inexpensive, one-time-cost price.
Growth Trends
Jewish and Jazzy’s sales will fluctuate with the coming and going of the Jewish Holidays, and the heavy buying seasons of the Jewish year, such as Channukah and Purim. Jewish and Jazzy will be able to establish stable growth trends and sales patterns regardless of the economic situation because of it’s inexpensive cost, and it’s status as a niche product.
Major Brands and Competitors
The major competition for Jewish and Jazzy during the initial stages of it’s adoption process in the market, will be previously established singers, songwriters, composers, and groups that have dominated the Jewish music scene for years; such as The Miami Boy’s Choir, Mordechai Ben David, Avraham Fried, Piamentas, and Dveykus. Once people realize how unique Jewish and Jazzy is, there will be an entire niche of people buying Jewish and Jazzy because there is nothing else out there like it, and therefore, over the course of time other music won’t be able to compete in Jewish and Jazzy’s niche market.
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