Market Case Analysis: Ben Ohau Lodge

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Recommended: Literature review of customer segmentation

Case Analysis: Ben Ohau Lodge Introduction In this paper, we are going to discuss some questions related to Ben Ohau Lodge. These questions are related to market segmentation and targeted by the Ben Ohau Lodge. The reason behind targeting foreigners rather than people living in New Zealand. We shall also discuss difficulties faced by Lilybank to conduct market research. The purpose of this paper is to let readers know about the segmentation and targeting strategy of BEN OHAU LODGE that has helped it in attaining success. Question One: Market Segmentation Keeping in view the need to specific customers, Ben Ohau Lodge has been providing unique products and services of an exclusive vacation. Ben Ohau Lodge is a tourist destination that from its establishment till today has been successful in providing tourism services that are safe, private, entertaining, exclusive, undisturbed, and more importantly relaxing. Ben Ohau Lodge caters customers that are famous and rich ranging from celebrities, presidents, business executives, and princes from all around the world. This customer market ...

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