Market Analysis Proposal

Formulate and record possible research project outline specifications

Research Project Specifications Online:

Market Analysis:

Who is our customer?

• Who will buy the product? Primary and secondary target groups.

• Where does the buyer live and what is their profile?

• What issues impact the choice to buy?

• Who is concerned in the buy decision?

• How frequently will buyers buy?

• Where do they purchase, when and how much do they purchase?

• What are the buyer's preference and requirements?

• Are clients faithful? Can long term relations be built?

What product or service are we selling?

• Conditions of all your foodstuffs and or services and key skin relation to what potential buyers in your target market are saying they need.

• contrast with competitor and how clientele distinguish your product relative to others obtainable.

• What are the present trends, at what stage of prime of life is the manufactured goods life cycle?

• What rules apply to your creation or repair?

• What packaging is required?

Who is our competition?

• Who are your main competitors?

• What share of the marketplace do they have?

• What are their strengths and weakness

• How do you contrast to your competitor and how will they respond to your entry into the marketplace?

• What issues are there those could add to or reduce your opposition?

What is our target market?

• Which sector of the marketplace is the most attractive in terms of prospect growth possible, ease of entry, rivalry, profit potential and overall risk?

• How do products usually get to the client?

• What is the present dollar value or amount of product/service being sold into each part of the market?

• What social, technical, environmental or financial changes are taking plac...

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...ata and research projects should more advanced and simple.

Task 4

4a) Use an agreed format and appropriate media to present the outcomes of the research to an audience.

Following are the 9 points to present the research outcome to an audience.

1. Know your audience in advance

2. Tailor your presentation to that audience

3. If there is a policy or practice context, highlight it

4. If there are policy or practice recommendations draw these out

5. Include recommendations that are actionable and that help the audience.

6. Time and practice what you do

7. Avoid PowerPoint’s, Focus should be the speaker, not over-detailed slides.

8. Visualize the data

9. Keep it simple.

References:

UKassays.com

www.mindtools.com http://www.evolllution.com Wikipedia.com

BOOKS Authors

The Business Students Handbook ……….. Sheila Cameron

Business Research