Mark Zuckerberg Facebook

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Mark ZuckerbergFacebook long-term future has been a particular point of discussion for marketers for some time, with detractors claiming the world’s most popular social network has peaked in terms of growth.

Much has been said regarding Facebook’s popularity with the teenagers, though predictions of the social network’s demise are wide off the mark.

However, its long-term future however has been an interesting quandary.

With Mark Zuckerberg’s company making large acquisitions in the form of Parse, Instagram, WhatsApp and more recently, Oculus Rift VR, the world’s youngest billionaire is clearly planning for the future.

But the question remains, will the next ten years prove to be as fruitful as the last ten have?

Speaking during a discussion about the future of the world’s most popular social network, RBC Capital Managing Director Mark Mahaney said Zuckerberg has already shown he is able to navigate the company through an evolving digital landscape.

“The biggest thing they had to solve from the beginning was mobile,” he said.

“Once they showed that they could generate materi...

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