Social media marketing is a new trend of marketing where different Businesses have taken to social media sites to market and promote old and existing products and brands or create more awareness of their new products. Facebook and Twitter are the two most well known sites where firms market and promote themselves. Over one billion users worldwide use both sites everyday; from averages Joe’s to famous celebrities. Such is the power of each social media site that one post can make or break you. Forbes estimated that in 2011, Facebook and its founder Mark Zuckerberg were worth an estimated 50 billion dollars as a result of its growing popularity.
These acquisitions as well as many other ones have helped Yahoo! diversify the properties and services it offers to its clients, helping to establish it as a one-of-a-kind, all encompassing web portal. Yahoo! is the number-one destination of users of the Internet the world over. With over 110 million unique users and 485 million average daily page views during December 1999, Yahoo!
Make the most of it. Pinterest It took a while for Pinterest to enter the scene of social media marketing. But they are one of the few social channels to boast a whopping 100 million active accounts. With their new search engine, Pinterest is all about search with pictures, not words. There are already 130 million visual searches on Pinterest every month, with furniture, home decor and style ideas being the most popular things people are searching BuzzFeed a news and entertainment website used Pinterest to find the hot current trends and get ideas for stories.
The change in social networking over the past several years has modernized the daily lives of the common people through the development of groundbreaking features connecting people better than ever across the globe. The awakening age of social networking was initiated by MySpace, one of the world’s first popular social media websites. It marked the start of the research and development on social networking to raise its standards to the high expectations the people have today. MySpace was founded by Chris DeWolfe and Tom Anderson in 2003 as a project to connect employees of eUniverse, however soon it turned into a race to establish which employee could add the most users. Soon, MySpace had over twenty million users.
It boomed with yearly sales that jumped from $510,000 in 1995 to over $17 billion in 2011. Amazon’s mission changed to leverage technology and expertise in invaluable employees to provide customers the best shopping experience on internet and became the “Earth most customer-centric company”. The company introduced a new strategy called “Associate Program” which the goal was attracted new customers to its retail storefront and grows sales. This new strategy proves to be the most important advantage and the company’s sales revenue produced by the associates reached 40%. Another innovation announced by CEO Bezos in 2011 was shifted Amazon to tablet marketplace with the introduction of the Kindle Fire.
In the span of over ten years, YouTube and many other social media platforms have been able to connect an immense amount of people together, defining such a large movement in a rapidly growing era of technology. From businesses to governments to the typical person, the internet and social media makes the opportunity to communicate to one another readily available. People even have the ability to make comfortable incomes off of social media. For example, Twitch is a social media gaming platform where a streamer plays games for the audience who can interact with the gamer. According to a Forbes article, “It is possible to choose streaming and gaming as a lifelong vocation and earn over $300,000 a year.” This idea which seemed so obscure in the past shows how society can adhere to different ideas on
1. Introduction In recent years we can see that social networking sites are gaining popularity as particularly in business environment. For the growth of social networking sites; sky is the limit. The very first social networking website came in the market just a decade ago, since then the way we communicate with other people has also changed. Social Networking sites like Facebook, Linkedin, Twitter and many more are so well-established in this contemporary digital globe that they are blended in our daily routine very easily.
Yahoo had success in their ability to drive internet users to the website. In fact, they had surpassed their competitor, Google, in 2006 when Yahoo brought in 120 million more monthly visitors (Indu & Gupta, 2007). Though Yahoo attracted more visitors, Google brought in significantly more money ($5.4 million) per million visitors (Indu & Gupta, 2007). It was apparent that Yahoo needed to develop a more effective advertising method to boost th... ... middle of paper ... ...om http://techcrunch.com/2008/01/17/yahoo-implements- openid-massive-win-for-the-project/ Grossman, B. (2006).
Amazon has made much success because of its ability to read market trends and diversify its operations. It started as an online book selling company. However, it changed its operations and started selling other products. Currently, many large retail shops use Amazon to host and power their websites, for instance, sears and virgin megastores. Amazon now attracts over fifty million visitors in a period of one month.
It’s one of the most successful start-up companies of all time by market capitalization, revenue, growth and cultural impact. Instagram was created by Kevin Systrom and Mike Krieger and was later launched in October 2010. The Instagram service rapidly gai... ... middle of paper ... ... you liked best, and can't see a side-by-side comparison. Instagram does include tools for further sharing your image in one show with multiple social networks. Record Tweets & Pictures in Companies Instagram Record 2013 With more than 150 million users worldwide and around 55 million photos posted every day, Instagram is a perfect way to look back at the year that has almost gone.