Marissa Mayer

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Yahoo! was founded by back in January 1994 by Jerry Yang and David Filo. Both of them were studying at Stanford University as electrical engineering majors. When they first created the website, is was titled “Jerry and David’s guide to the World Wide Web”. It was first a directory for other sites instead of how it is today as a search engine. Two months later in March, they renamed the website to the trademark name it has today, Yahoo!. The domain name for the website was created in January 18th, 1995. The name Yahoo! is actually an acronym for “Yet Another Hierarchical Officious Oracle”.
When Yahoo! started gaining over one million hits, due to the popularity and views, it became incorporated. After some time, Yahoo! added its own web portal and became the most popular starting point for web users during the late 90’s. They started buying other small companies to add to the site’s functions. For example, in 1997 they bought Four11’s email service Rocketmail and turned it into Yahoo! Mail and and changed it into Yahoo! Games. Eventually Yahoo! was growing with its many different kinds of functions and services, along with its own search engine in 2004 since beforehand they were using Google for search. With its growing popularity, Yahoo!’s stock prices doubled and had an all-time high price of $118.75 a share. Additionally, Yahoo! became the first stock in Japanese history to trade over 100,000,000 yen.
During 2001, there was a dot-com bubble burst where some internet companies started failing and had to shut down. Yahoo! was one of the few surviving companies closing with a record low price of $8.11 per stock in September 2001. At this time, Yahoo! tried forming many partnerships with internet providers ...

... middle of paper ... on using the audience that Tumblr had on the regular website and mobile app, and combining it into one audience. This resulted in Yahoo! gaining more attention and doing what she was planning when it came to the mobile market.
Marissa Mayer is a woman of very strong caliber. Since she has become CEO, she has managed to raise stock prices to double of what they were worth. She has been ranked #32 on the Forbes Magazine’s List of the World’s 100 Most Powerful Women and also number one in Fortune magazine’s annual list of the top 40 business stars under 40 years old. She has also been featured in Vogue magazine. She is a good representation of how the modern world is changing when it comes to having young CEOs because she has been able to help a company that receives 75% of the total internet audience in the United States with about 30 million visitors a day.
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