Manukau Institute Of Technology Case Study

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Introduction For this assignment, I have chosen Manukau Institute of Technology (Te Whare Takiura o Manukau). It is a large polytechnic that was established in 1970. Manukau Institute of Technology currently employs in excess of 1000 full-time equivalent (FTE) staff members and operates in the education sector. As at 18 July 2015, it had in excess of 25,000 students enrolled (, offering 1596 courses and 187 programmes across 9 campuses. The two main campuses are located in Otara with additional locations including the Auckland CBD, Pukekohe and Kaitaia. The Institution’s core business is education and it strives for continuous improvement by investing in staff, teaching and learning, infrastructure and systems while providing quality education and support for all students. The Institution is committed to Industry and Community engagement and engages closely with its stakeholders. The Institution’s mission statement is “to deliver vocationally focussed tertiary education, research and technology transfer — giving graduates, employers and communities the knowledge and skills to achieve their potential, and further grow the Auckland economy” (annual report). Its vision…show more content…
According to the Business Directory, it is “the major external and uncontrollable factors that influence an organisation’s decision making, and affect its performance and strategies. These factors include the economic factors; demographics; legal, political and social conditions; technological changes; and natural forces.” A macro-environmental analysis is habitually the first step of a strategic analysis and is sometimes referred to a PESTLE analysis. According to (Barrows and Neely, 2011, p. 151) “the PESTEL analysis enables managers to collect, synthesize and publish information pertaining to each macro-environmental factor affecting their organisation.” It is important to note that not all factors affect organisations in the same

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