Manheim Auctions

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Recommended: online buying and selling (e-commerce)

Executive Summary
Technology is improving at a rapid rate, in fact 86.75% of the United States’ population has an internet connection today in comparison to less than 44.1% in 2000 (Internet Stats, n.d.), Therefore, it stands to reason that Manheim Auctions, the world’s largest dealer only auto auction, (based on market share), should be selling more vehicles online. Manheim Auctions has a 50% market share in the used vehicle remarketing industry. This report analyzes the current and prospective profitability of Manheim Auctions. It examines its current business operations and tools in order to determine what could be done differently to increase online vehicle sales. The details of the report show the longevity of Manheim Auctions, its current …show more content…

This allows a buyer to dispute a purchase if its condition is not exactly what was promised.
5) Marketing: Advertising via email, mailers and internet banners in order to attract new customers.
6) Software and smart Phone Apps: Designed to give dealers access to all imaging, condition reports, bidding options and payment options.
7) Nextgear Capital: Limited inventory financing on dealer owned inventory purchased through the auction.
8) Deal Shield: No-questions-asked returns; No arbitration needed; Up to 21 days of coverage; Covers vehicle sale price and buyers fee

9) Ready Auto Transport: Manheim-owned; transportation can be arranged to transport vehicles from the auction to the buyer’s lot or port of choice. e-commerce involves more than just the valuable tools previously mentioned though. e-commerce involves accomplishing a range of business processes to support the electronic buying and selling of goods and services. (Marakas, 2013) Following through with these processes ensures a seamless online transaction as well as customer satisfaction. The diagram below shows the process that occurs on both the buyer’s and seller’s side when a vehicle is sold …show more content…

With so many employees and locations, changes in technology take longer to implement due to the cost involved in purchasing upgrades for all employees as well as training employees to use the new technology. Manheim does not have a strong online presence due to its focus mainly being on its live auctions. The used vehicle marketplace is very large which means Manheim needs to find ways to be present in all areas. While Manheim has been the leader in live auctions, it has been slow to react to industry changes such as the demand for online

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