Manpasand Beverages Ltd IPO (Manpasand Beverages IPO)
Incorporated in 1997, Manpasand Beverages Ltd is a Gujrat based fruit drink manufacturing company primary focus on mango fruit, which is the leading flavor for juice drinks in India. Company's mango based fruit drink, 'Mango Sip', is their flagship brand, which is focused towards customers based in semi urban and rural markets. They have also launched two new brands, 'Fruits Up' and 'Manpasand ORS'.
Gala Print City Ltd IPO (Gala Print City IPO)
Incorporated in 2010, Gala Print City Ltd (GPCL) is engaged in the business of printing and offering multi-colour offset printing services, single colour offset printing services, commercial printing services for calendars, catalogs, brochures, posters,
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Mangalam Seeds Limited IPO (Mangalam Seeds IPO)
Incorporated in 2011, Mangalam Seeds Limited is engaged in producing high quality seeds with specialization in spices and forage crops. Company offers a wide range of seeds in categories like research seeds and hybrid seeds. Research seeds are being produced by a backward integration process and offers natural nutrient qualities. These seeds require intensive research and are also called as pure seeds. Hybrid seeds on the other hand, are produced through open pollination and cross pollination process.
Power Mech Projects Ltd IPO (Power Mech Projects IPO)
Incorporated in 2007, Power Mech Projects Ltd is one of the leading integrated power infrastructure services companies in India providing comprehensive erection, testing and commissioning of boilers, turbines and generators ("ETC-BTG") and balance of plant ("BOP") works, civil works and operation and maintenance (O&M) services.
Company's operations include three principal business lines:
1. Erection Works;
2. Operation & Maintenance (O&M)
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Thus it has two segments, textile industry and packaging industry. SIL products are marketed under the branch 'Sysco'. It caters to the needs of Textile, FMCG, Pharmaceuticals and Food Sector.
Equitas Holdings Limited IPO (Equitas Holdings IPO)
Incorporated in June 2007, Equitas Holdings Ltd is Chennai based financial services provider focused on individuals and micro and small enterprises (MSEs). Equitas offers services to low income groups and economically weaker individuals operating small businesses and MSEs with limited access to formal financing channels.
Equitas is one of the 10 companies that have been selected by the RBI to set up small finance banks, niche lenders aimed at helping small businesses and farmers get easier access to funding.
Varun Beverages Ltd IPO (Varun Beverages IPO)
Incorporated in 1995, Varun Beverages Ltd is franchisee of carbonated soft drinks (CSDs) and non-carbonated beverages (NCBs) sold under trademarks owned by PepsiCo in India and internationally. The company produces and distributes a range of CSDs under the brands of Pepsi, Diet Pepsi, Seven-Up, Mirinda Orange, Mirinda Lemon, Mountain Dew, Seven-Up Nimbooz Masala Soda, Seven-Up Revive, and
Monsanto Vegetable Seeds is the world’s largest seed producer. The organization founded in 1901 with a chemical product Saccharin that has evolved over the past hundred plus years (Monsanto Vegetable Seeds, n.d.). The organization, always innovative has found itself in various businesses such as plastics, turf, pharmaceuticals, food, and most recently 100% dedicated to agriculture. A cast organization such as Monsanto has many facets; however, this paper will focus on the vegetable seed division (MVS) within Monsanto. In 2005 the firm primarily focused on corn, cotton and soybean seeds and entered into an entirely new domain of vegetable seed. While its previous product lines were primarily produced, distributed and sold in a relatively small radius, vegetable seeds embarked the firm on a complete new way to manage a supply chain whereas the products may be produced in Asia, cleaned in the U.S. and sold in Europe (M. Secrest, personal communication, June 20, 2011).
As a beverage touting superior hydration and health benefits, Vita Coco Coconut Water faces significant competition from many participants in the beverage industry. In the health-conscious Swedish market, successful beverages must appeal as beneficial to one’s wellbeing. Additionally, the active lifestyle of Swedish culture produces a strong demand for all natural, hydrating drinks. In 2012, the New Nutrition Business stated, “the current value of the European [coconut water] market is estimated to be worth $65 million” (Diggs, 2012). Therefore, as a new participant in the Swedish market, Vita Coco faces staunch competition from European brand Green Coco Europe GmbH. In addition to coconut water beverages, Vita Coco must also compete with sports drink titan Gatorade for the market share.
The Foods division is the world's largest maker and distributor ofjuice and juice-drink products. Brands include Minute Maid, Five Alive, Bright & Early, Hi-C And Bacardi.
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
On page 111, the power of Cultural and Political authority has been discussed. As Mountain Dew was grabbing share points for its brand, Coca-Cola Company’s senior management felt jealous and launched Surge supporting it with a clever campaign by Leo Burnett. However, Surge was abandoned by the consumers in less than two years. Mountain Dew remained on the top because Mountain Dew performed myths that resolve the acute anxieties in consumer’s lives. The Coca-Cola Company failed to understand how brand equity worked for Mountain Dew.
These flavours were also made available in the host countries like Sri Lanka and Bangladesh .Before the launch the campaign was considered to be an innovative measure and was a 360o communication of the campaign was done across multiple mediums ranging from print to TV to radio. The company aimed to increase the brand share through the campaign. The marketing manager Ved Vyas said ,” Event-focused branding is an effective marketing strategy to excite the consumer about any launch. It works even better if we offer something unique that is engaging and experiential. We are a global corporation and we pick and borrow ideas from other countries to devise strong marketing strategies. We are also considering the upcoming IPL matches as an opportunity and would come up with innovation and strategy around that time” . India was decided to be the key market, as we were hosting the event and Pepsi being the youth brand expected the sales to boost due close connection between World Cup, Youth and
Energy and Building technology - Offers a wide range of products and solutions from the areas of HVAC, solar energy and security systems
The company is based in Karachi, the commercial capital and port city of Pakistan, where a huge chunk of shipping trade occurs throughout the world. Bid Butt, the owner of the company, has an interesting background to the forming of the company that uses 4PL technologies, but with the unique feature that it is geographically well located. Butt came with at least two years of experience in working at Geodis, France’s leading logistics’ company, starting the company along with his partners for more than 2 million rupees ($19500), and then rocketed there with revenues worth 6 billion rupees ($62 million), and a handful of awards, including the All World Network Fattest Growing Company, that had made a big name in the Pakistani and global landscape.e2e Supply Chain Management, according to the website, claims to provide the following services as part of its 4PL Logistics operations process:
SIVA Shipping is the shipping arm of SIVA Group, an international conglomerate with headquarters in Chennai, India. SIVA Shipping operates out of offices in Singapore, Mumbai, Dubai and Oslo with more than 50 employees worldwide. SIVA Group is an ISO 27001:2005 certified company for implementing best practices in information security processes and systems. Portfolio Investments of SIVA Group includes Olive Farms in Argentina. SIVA entered the shipping business in 2008 with the acquisition of Norwegian company JB Ugland Shipping. SIVA Shipping has its offices in Singapore, Mumbai, Dubai, and Oslo. SIVA Bulk is one of major carriers of Coal into India and has emerged as a significant freight operator. SIVA Realty focuses on investments in agricultural, residential and commercial land banks. SIVA Realty’s assets include built-up space in IT parks, commercial & residential buildings & resort properties in India and abroad. SIVA Chemical, SIVA Gas, SIVA Tanker, SIVA Offshore and SIVA Bulk [formerly Crossbridge Shipping] are the five core business units of SIVA Shipping. SIVA Bulk (Formerly Cross bridge Shipping) is one of SIVA Shipping’s core business unit. SIVA Bulk Limited, Singapore, established in 2009, is a dry bulk operator providing global seaborne transportation solutions to a wide base of clientele both in Atlantic and Pacific
Dr Pepper Company is the oldest major manufacturer of soft drink concentrates and syrups in the United States. Dr Pepper is the company's principal brand. Cadbury Schweppes PLC acquired Dr Pepper/Seven-Up Cos. Inc. in March 1995. The new business will be called the Dr Pepper Company, which will focus on the Dr Pepper brand by handling all beverage system sales, which account for 75 percent of its business, in addition to related independent bottlers. The second operating group will be Cadbury Beverages/Seven Up Co., which will service independent bottlers not carrying Dr Pepper. Dr Pepper/Seven Up soft drink brands now hold about 16 percent of the U.S. market. Dr Pepper and Seven-Up are among the top 10 carbonated soft drinks, with Dr Pepper being the top non-cola soft drink. Other soft drink include: A&W Root Beer, Canada Dry, Schweppes, Welch's, Sunkist, Squirt, Crush and Hires (Levy 1999). According to the soft drink industry report, there is large sales growth recently in non-colas. Dr Pepper was number three in the industry. The reason is because non-colas have above-average caffeine level, and will be aimed at the 12-to 21-year-old market. Obviously, management sees this product as an opportunity to more fully participate in the growing popularity of non-colas.
Beverages are divided into diet category, 100% fruit juices, fruit drinks, water, energy drinks, tea and coffee etc. Coca-Cola is the leading provider of soft drinks in the world. It not only has the No. 1 selling soda with regular Coke, but its Diet Coke brand outpaced Pepsi for second billing. Within the pop category, Coca-Cola has a number of brand variants, including Dr Pepper and Sprite. The company also produces fruit juices and sports drinks. Emphasis on the soft drink industry, though, has contributed to Coca-Cola 's ability to distinguish itself as a quality provide. Coca cola has its market presence around 200 countries. Every year, The Coca-Cola Company launches hundreds of new products to meet the ever-changing tastes of consumers around the world. In 2014 alone, the company launched more than 450 new products. These recently launched beverages cover a wide selection of categories, including sparkling (Sprite Cranberry, a seasonal drink sold in North America), ready-to-drink coffee (a new offering from the popular Japanese brand Georgia), juice drinks (del Valle Peach Nectar from Brazil and Minute Maid Pulpy Pear from China), enhanced water (Aquarius Delight from Argentina) and a new beverage made from organic fruit (ViO Bio Limo from
This competitive advantage has been rendered sustainable as other players have found it difficult to catch up with the company's competitive strategy. In spite of this clear advantage, it was noted that the company faces some challenges being the world leader in soft drink distribution. The canning and bottling of the product which is done in many countries have now fallen into the hands of independent companies, thus it becomes hard for a given company to control the quality of the packaging
PepsiCo is a worldwide corporation that mainly produces refreshments and focuses on the food market. According to PepsiCo “Pepsi was introduced as ‘Brad's Drink’ in New Bern, North Carolina, United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was renamed Pepsi Cola in 1898” (par. 1). Pepsi is one of the favorite companies of American Citizens because it has merged with other products, it is one of the most profitable organizations in America, and their products are popular amongst the American population.
Pepsi Company (PepsiCo) owns many brands of beverages, snacks and other foods. Its major product, Pepsi Cola, is one of the most popular carbonated beverages. Besides that, PepsiCo owns the brands Quaker Oats, Gatorade, Frito-Lay, Tropicana, Mountain Dew, Naked, Mirinda and SoBe. In order to maintain, or preferable expand, its market share, PepsiCo constantly introduced new products under its brands. This is a marketing strategy known as Product Development. By modifying the formulas and ingredients, PepsiCo had invented and marketed more than 50 types of carbonated beverages under the brand of Pepsi. To name a few, Pepsi Free introduced in 1982, Pepsi AM introduced in 1989, Pepsi Tropical introduced in 1994, Pepsi Blue introduced in 2003, Pepsi Edge introduce in 2004, Pepsi Lime introduced in 2005, and Pepsi Ice introduced in 2007. Some of the products survive and being accepted by consumers, however large number of the new formula Pepsi had failed and been removed from the market shelves in as short as 6 months.
Coke Facts The Coca Cola Company Coca Cola India: Key Facts - Coca Cola Business, website: http://www.cokefacts.com/facts/facts_in_keyfacts.shtml