Managing Supply Chain Disruptions

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In March 2000, the Phillips Semiconductor plant (Albuquerque, NM) was shut down for six weeks after it was struck by lightning. The plant was responsible for producing electronic components for both Ericcson and Nokia. The six week shutdown led to a shortage of components and according to The Wall Street Journal, “company officials say they [Ericsson] lost at least $400 million in potential revenue” and “when the company revealed the damage from the fire for the first time publicly, its shares tumbled 14% in just hours” (Latour 2001). How is the severity of a supply chain disruption defined? An unplanned event slows down the flow (inbound/outbound) of products. The Phillip Semiconductor plant’s inability to ship conductors reduced Nokia and Ericsson’s ability to produce, distribute and sell products. In today’s business world, organizations frequently face difficult operating challenges. In order to meet customer demand, businesses need to develop an implementable strategy that directs the company during a crisis. Disruptions in the supply chain are one of the primary reasons these types of business strategies are needed. The number of natural or manmade disasters has risen considerably over the past ten years. According to an article in Armageddon Online, “during the 2000 to 2009 period, there were 385 disasters, an increase of 233 percent since 1980 to 1989, and 67 percent since 1990 to 1999” (2010). Some other common supply chain disruptors are transportation delays, port stoppages, and poor communication between the company and supplier. More times than not, these types of events cause a bottleneck effect in the company’s supply chain. The Need for Robust Strategy and Technology These unpredictable occurrenc... ... middle of paper ... ...e of dynamic pricing is how grocery stores reduce prices on goods that are close to or have met the shelf life stamped on the package. Assortment planning focuses on creating a display with the product that on entices customers to purchase the product. Silent product rollover is how some firms slowly and quietly add new products to the market. The idea is to continue to sell their product that is already part of the market without causing the customer to forget about the product because something newer is now available. Conclusion The technology and understanding make today’s supply chains more efficient and available than ever before. The slightest disruption in the supply chain can cost companies time, money and customers. This is the primary reason is imperative to construct a strategy/strategies that eliminates the effect of supply chain disruption.

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