Management Organization

Management Organization

History of the company

Ryanair, now firmly established like the largest budget airline of

Europe, began to operate in the year 1985 with the launch of a daily

flight among the airport of Waterford in the southeast of Ireland and

the airport of Gatwick in London. The flight was carried out with a

turbo prop bandeirante with capacity for 15 passengers. The company

had compromised to carry out cheap flights and to make possible that

everyone, in Ireland and in the RU could travel by airplane, not only

the rich. In the first year, the 57 employees of the company

transported some 5,000 passengers in their unique route.

In 1986, Ryanair broke the placard of high rates operated then, in the

route Dublin-London, by the two national airlines, Aer Lingus and

British Airways. Between 1975 and 1985, the route Dublin-London had

been stopped in, more or less, a 1 million passengers per year and was

characterized for charging one of the most expensive rates in Europe.

In 1985, before Ryanair to appear, the normal price of the roundtrip

bill Dublin-London was of £209. Ryanair began to lend its services May

23, 1986, with two airplanes turbo prop BA 748 and a roundtrip

inaugural rate of £94.99. The trip in airplane among Dublin and London

never would return to be the same thing. Ryanair the first European

airline went specifically created to offer short flights to under cost

in the intra-European routes. In the second year of operations 120

employees transported a little more than 82.000 passengers for two

routes.

During the three following years (from the '87 to '89) Ryanair grew

quickly and inaugurated many ...

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positions in the sectors of engineering and operations. These will

bring a new era of efficiency for costs and Ryanair will grow to a

rate of 25% annually offering lower rates.

For Ryanair there are many people outside the company that has

influence over it. Obviously the most important ones are the clients,

all the people that choose to fly through Europe using Ryanair.

Other stakeholders of Ryanair are the company that sells them the

airplanes, their competitors, the governments of each country, and

also the media, among the most important ones. Ryanair is competing

not just with other budget airlines, but also with well established

airlines; probably these ones are the ones that can affect the most

the performance of the company because they have a lot of power and

they are feeling threatened by Ryanair.