Located in the midst of the Mediterranean Sea, Malta was committed to becoming a unique tourism destination. The country and its sister islands, Gozo and Comino, offer an extensive range of characteristics, making the destination a memorable experience. From the surrounded location of the beautiful Mediterranean Sea, to the ancient sites and some of Europe’s best-known diving experiences, Malta gains tourists from around the world. With a sophisticated background, Malta strategically promotes their Maltese tourism in other countries. It remains a quiet island in the Mediterranean, but constantly depends on other countries to help bring in tourism. The tourism industry plays an important role in Malta’s economy; however, a constant dependency on other countries draws a concern. Overall, although Malta is one of the smallest southern European countries, it is large in character and the future of its tourism is just beginning.
Established only60 miles from Sicily and 180 miles from the African Continent, the Maltese Islands hold a range of characteristics. (Travel Away) Multiple qualities of this distinctive country help gain tourism each year. Tourists are mainly attracted to the historical, seaside and educational aspects of the islands. (Merrien) However, it also holds high-class hotel and food industries, which helps attract over a million tourists every year. (Waller) This popular, yet small island, measuring 17-miles long, and 9-miles wide, contains a population of some of the friendliest and most sophisticated 345,000 natives. (Malta - Home) Surrounded by beautiful beaches throughout Malta, the oldest known human structures in the world still stand in great condition, right beside medieval castles, nearly 400 churches and ...
... middle of paper ...
...Merrien, Nathalie. What Are the Strategies Deployed in Malta to Develop Its Tourism Industry? Universite Angers, 2013. Web. 2014.
Waller, Neil. "Malta Top 10 Attractions." - My Destination Malta. N.p., n.d. Web. 2014.
"Malta, A Sophisticated Cultural Destination." Travel Away. N.p., n.d. Web. 2014.
"Malta - Home." Malta - Home. N.p., n.d. Web. 2014.
"Visit Malta." News RSS 20. N.p., n.d. Web. 2014.
"Fortina Spa Resort Malta - 5 Star Hotel in Sliema Malta." Fortina Spa Resort Malta - 5 Star Hotel in Sliema Malta. N.p., n.d. Web. 2014.
"Expat Focus." Malta. N.p., n.d. Web. 2014.
"Malta Food and Wine." Wineries in Malta. N.p., n.d. Web. 2014.
"New Transport Service between Malta and Sicily." MaltaToday.com.mt. N.p., n.d. Web. 26 Apr. 2014.
Marketing Malta to Different Segments: How Medical Tourism Fits within MTA's Marketing Strategy. N.p.: n.p., 2011. PDF.
Tourism, in many developed countries, has reached a point of maturity where resorts which flouris...
Being aware that the tourism industry will continue to grow in the coming years, it is of particular importance that both the Maltese Island and also the United Kingdom continues to investigate this sector whilst trying to adapt effective policies. Investigating the targeted markets, the industry’s pitfalls, the contribution within the country’s economy whilst sustaining the environment should be the primary goals that every destination must to consider within the tourism policy.
In Malta, the government together with the Malta Tourism Authority (MTA) published two tourism policies. These were focused one from year 2007 to 2011 and the other one from 2012 to the present date till year 2016. In both tourism policies there are a number of objectives that needed and still need to be reached. These two tourism policies help the government to focus directly on these objectives and reach the goals in the stipulated time frame.
The discourse concerning the impacts of tourism in national development, economic and otherwise, has had both negative and positive connotations. Societies hosting tourist attractions are seen as the victims of the negative effects of tourism while the tourists seen as the perpetrators of the crime; bringing their culture and values and imposing them on the host societies. While these generally accepted stereotypical thoughts may be true in some instances, it is however misleading to hold these notions regarding the changes in the social and cultural aspects of a society. Whereas sociocultural changes may in part be due to tourism, it can also be due to other modernization and global factors such as international trade relations, military actions, migration etc (Sharpley R. and Telfer D., 2002).
For the introduction, brief information regarding my purchase and the travel and tourism industry is presented. It was then followed by the explanation of the 2 chosen theories from two different chapters.
The travel and tourism is one of the leading job creators in the world recently. The tourism industry hires about 98 million people directly, signifying over 3% of all employment. If indirect and induced impacts are included in the tourism industry, it contributes to around one in eleven jobs worldwide. Over the last two decades for example, Travel and Tourism has played a more and more important role in the economic development of many countries especially less-developed ones. Increased travel across the globe has been driven by growth in greater amounts of leisure time; improved and highly accessible transportation systems; real incomes and including supply chains; highly effective communication systems that enable marketing and a important number of the new tourism services. The more visitors go to destination, the more restaurants, hotels and additional tourism services are needed and the more jobs in Travel and Tourism are created to stimulate the economy of a specific country. For example, in 2011, India and China were responsible for about 48% of Travel and Tourism jobs worldwide, compared with 43% a...
It seems in recent years the tourism industry has grown rapidly bringing a lot of strengths to the sector. First of all in 2004 the world tourism revenue rose 10% to a record 622 billion dollars according to the world tourism organisation. The United States had the most revenue from tourism as their receipts rose 16% to $75 billion, followed by Spain with $45.2 billion and then in third France with $40.8 billion. Tourist arrivals rose globally by 11% to US760 million, the fastest rate of growth for some twenty years. (Bloomberg News, 2005)
According to the ‘World Tourism Organization’ (UNWTO), the tourism industry is one of the fastest growing sectors in the world, as it is estimated that by the year 2020, 7.8 billion people (roughly a quarter of the world’s population) will embark on a foreign trip (Bennett & Gebhardt 15). The Caribbean is said to be the most economically dependent on this industry, as the ‘Caribbean Tourism Organisation’ states that the industry forms the “economic backbone of most countries in the Region”(“Caribbean Tourism Industry” 1), implications for what tourism’s affect on the region have arisen and have prompted further research into matter. Since the 1970’s research regarding tourism in the Caribbean has attempted to determine the social, cultural, environmental, and economic impacts of tourism. Much of the research has found that there are in fact many negative adverse affects, and Jackson’s article asserts that, “Governments often commit money and other resources to support the growth and development of tourism and often turn a blind eye to its negative impacts” (574). The reason why tourism looks attractive (and thus turn a blind eye) to these Caribbean countries is because of “its potential to foster GDP growth, to create employment, to increase foreign exchange earnings, and attract capital investment” (Daye, Chambers, and Roberts 2). This paper will overview such impacts by first discussing a case study conducted in Jamaican resort town, Ocho Rios, with Sheere Brooks discussing the observed social, cultural and economical consequences of Jamaica’s reliance on the tourism industry and will finally look at tourism in relation to capitalism, with Robert Fletcher suggesting in his article that the tourism industry (and more specifically...
It was first built in the early 1990s for tourism purposes. In the late 1990s came the spas.
Tourism in Malaysia started from the 1960s and it is one of the new forces in the economic sector but the growth was slow. Then, a tourism master plan was added into the Second Malaysia Plan during 1971-1975 and this marked the beginning of tourism as the country’s economic contributor that has become the second highest foreign exchange earner for the country after the manufacturing sector (Robiah S., 2007). In the early growth of the industry, Visit Malaysia Year (VMY) is a major tourism event was launched by the Ministry of Culture, Arts and Tourism (MOCAT) in the 1990s that it was extended to include other attractions. The major markets for Malaysia tourism are the neighbouring ASEAN countries, China, South Korea, Japan, India, Australia and United States. This event was a huge success which more than 7 million international tourist arrivals were recorded with a growth of 53.6 per cent. Moreover, the slogan ‘Malaysia Truly Asia’ is a large advertising campaign sponsored by the Malaysian government which is internationally recognized as a uniquely Malaysian brand to promote tourism in Malaysia. The Malaysian tourism industry had faced with several challenges such as the unstable world economics, politics, SARS and challenge posed by the other ASEAN countries competing to draw tourists had initiated Malaysia to set its own strategy in diversifying the tourist attractions. However, according to the Malaysia Tourism Promotion Board (MTPB), which called Tourism Malaysia (2008) aims to encourage tourism and its related industries in Malaysia. It is expected that tourism would help promote new investments in the country, as well as provide increased employment opportunities. The growth of tourism would also contribute positively to t...
The Sultanate of Oman, the second largest country among the GCC nations, is a region blessed with natural beauty, diverse environment, rich culture and a warm society well known for its hospitality. Strategically located with a long coast, the country has strong political and economic stability unlike many countries in the region. In short, the country offers or has all ingredients for the prospective development of tourism, though the Sultanate’s economy is firmly built on its oil reserves.
Sharpley, R., and Telfer, D. J., 2002. Tourism and Development Concepts and Issues. Bristol: Channel View Publications.
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
The economy can be clearly identified as the most beneficial aspect of tourism. “According to recent statistics, tourism provides about 10% of the world’s income and employs almost one tenth of the world’s workforce” (Mirbabayev, 2007). In Australia alone, Tourism contributed $87.3 billion in 2012, and employed 908,434 (7.9%) people (Kookana & Duc Pham, 2013). Tourism is “one of the most profitable and rapidly developing industries in the world” (Popushoi, 2004). Every year the number of tourists increase dramatically and consequently the revenues from tourism will increase substantially.
At the present time, one of the inseparable parts of the economic growth is considered as tourism industry. Commonly, tourism is the movement of people to other places for business or leisure purposes as well as covers their activities. Holloway and Humphreys defines that the places where tourists come and spend their money are called as “tourist destinations” in other words “receiving areas”. Many countries have been improving tourism to overcome economic difficulties since it is growing fast. The industry activities have been demonstrated a general positive trend in the economy and it has already become the inherent part of economic development. In host countries, tourism has led to such positive consequences as the improved infrastructure,