Main Theme In The Old Rules Of Marketing Are Dead

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I believe the main theme of “The Old Rules of Marketing are Dead” is brand/image and presenting them well with the aid of communication and trust. Considering that a brand or symbol is usually the most visible part of the company, properly framing how the company wants the customer to perceive the brand is one of the highest priorities. However, it is possible for a marketer to create a number of catchy, memorable brands and even communicate them to the customer, but if the target market does not trust the brand due to inconsistency or otherwise, the brand is merely wasted. One of the first things Pierson mentions to avoid doing as a company is to move away from a brand’s core. As a marketer, I play one of the most important roles in maintaining

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