Mahindra Case Study

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A STUDY OF Mahindra and Mahindra Ltd Submitted By: Krishna Kant Agarwal
Under guidance of: Mr. Khushwant Gupta

BBA-5th Sem
Faculty Guide- Dr. Sachin Srivastava
(ABS, Lucknow)

(SUMMER INTERNSHIP REPORT IN PARTIAL FULFILLMENT OF THE AWARD OF FULL TIME BACHELORS IN BUSINESS ADMINISTRATION (2013-16)) AMITY BUSINESS SCHOOL
AMITY UNIVERSITY UTTAR PRADESH LUCKNOW

ACKNOWLEDGEMENT

“No man is indispensable but there are certain mortal without whom the quality work suffers. Their guidance becomes important in acquiring quality results.” As every work done needs to be followed by a deep sense of gratitude to those who made it through
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However, the component industry maintained a low but positive growth rate mainly due to its export performance. Over the years, the component industry has maintained a 10% - 12% share of exports in the total production. 4.5
Roads occupy an eminent position in transportation as they, as per the present estimate, carry nearly 65% of freight and 87% of passenger traffic. Although, India has 3.3 million kilometers of road network, which is the second largest in the world, the Indian highways are getting overpopulated. Traffic management and road sense also need attention.

COMPANY PROFILE

Mahindra & Mahindra Limited (M&M) is an Indian multinational automobile manufacturing corporation headquartered in Mumbai. It is one of the largest vehicles manufacturers by production in India and the largest seller of tractors across the world. It is a part of Mahindra Group, an Indian Conglomerate.

It was ranked as the 10th most trusted brand in India, by The Brand Trust Report, India Study 2014. It was ranked 21st in the list of top companies in India in Fortune 500 in 2011.

Its major competitors in the Indian market are Maruti Suzuki, Tata Motors, Ashok Leyland, Toyota, Hyundai, Mercedes Benz and

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