3 on the top ten list. The image on the right is the Toyota Corolla. The automobile sits on an elevated, mountainous region. “The Corolla is Toyota’s compact sedan that has been sold in the U.S. since 1969 and is consistently one of the best-selling cars in the world” (Stern et al., par. 1).
BMW has been ranked no1 by forbes.com as the most reputed company in the world in 2012. This was ranked on peoples willingness to buy, work for, recommend and invest where it is driven 40% by the perception of the products and 60% by the perception of the company.
The automobile industry in India is the eleventh largest in the world with an annual production of approximately 2 million units. The industry employs 13 million people and contributes 3.1% towards country’s GDP. Maruti Suzuki is the largest passenger vehicle company. TATA Motors is the largest commercial vehicle company and Hero Honda is the largest motorcycle manufacturing company in India Consumer behavior is the study of how a consumer thinks, feels, and selects between competing products. Moreover, the study of attitudes is critical to understanding the motivation and decision strategies employed by consumers.
India already ranks second globally in two- wheeler production, eleventh in passenger car production and thirteenth in the commercial vehicle segment. As a result of the expanding industrial base and increased spending power domestically, India has the potential to reach within the top five slots globally in all segments of automobile production. India is now a favoured location for auto majors due to the factors of being pivotal in manufacturing and providing qualified manpower at competitive costs. This is being augmented by the stasis of the Western auto market which has led to capacities shifting and capital flow towards the Indian side. The Auto component section is another off shoot of this industry with its turnover estimated to reach around 2.3 lakh crore in 2015-16.
Tata Motors is one of the top five automobile manufacturers in the world. TCS is a leading software company in India. TATA Tea is one of the world’s largest branded teas. Tata Chemicals is second largest soda ash manufacturer in the world. Brand Finance, ranked TATA at 57th among Top 100 brands in the world.
It is considered to be one of the most reputed Indian industrial houses with market leadership in many business verticals including utility vehicles, tractors (world's largest tractor company by volume), after market (India's largest multi-brand pre-owned car company), finance (largest rural Non-Banking Financial Company in India), Holidays (India's largest vacation ownership company) and IT (top 5 Information Technology service provider). He is included in
UV Scorpio, a product of Mahindra & Mahindra is one of the best selling SUV in India. In 1977. International Tractor Company of India merged with M&M to become its tractor division and managed to be the market leaders of Indian tractor market to this day. IN 2005. M&M entered into a joint venture with Navistar Inc USA to build a range of indigenously developed commercial vehicles for Indian terrain The Brand Trust Report ranked M&M has the 10th most trusted brands in India. It is a US $ 16.7 billion corporation employing more than 180,000 people all around the world.
It is the pioneer in each sector of automobiles industry. The organization is the world’s fourth biggest truck producer, and the planet’s second biggest transport maker. The organization’s 23,000 workers are guided by the vision to be ‘best in the way in which they work best in the items they convey and best in there quality framework and morals.’ In excess of 4 million Tata vehicles are driven on Indian streets. The organization’s assembling base in India is spread over Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh), Pantangar (Uttarakhand) and Dharwad (Karnataka). As well as in Argentina, South Africa, Thailand and the United Kingdom.
3.3 Profile of Direct Competitor General Motors’ direct competitor is the company that operates in SIC (Standard Industrial Classification) code 3711 – Motor Vehicles & Passengers Car Bodies. In this paper, the direct competitor of General Motors is the big three automobile companies with similar market share and accounted for total 60% of market share in the United States. Therefore, General Motors’ direct competitors are Ford Motor Company, Toyota Motor Corporation, and Fiat Chrysler. (See Exhibit 4) Among the four companies, Fiat Chrysler is the only one company that recorded the highest growth in market share in US from 2011 - 2015. This market share growth is relevant with its the revenue growth.
Even though, GM common stock decreased by around 15$ from 2011 to 2013, their stock increased back to the top at 40$ in Jan 2014, which means that the company’s new policy solved their weakness and threats, and supported their strengths and opportunities (GM Finance). According to the Company’s information, they had some strength such as huge market share, global presence and well-known brand cars. Firstly, I prefer to mention the market share of GM. Market share is significant objective of business, which shows the percentage of a market. Even though, General Motor’s market share has been dropped by 1.7% in 2012, comparing with previous year, this is still stand at 17.9%, which is large amount (business-standard).