Maha Cafe Case Study

BSBMKG501 Identify and evaluate marketing opportunities

Part 1: Research and identify possible marketing opportunities:

Review of the Marketing Plan:

I will discuss the local café Maha Café with its marketing plan and strategies. Below are its marketing plan:

 Increase customer purchasing frequencies through giving out the coupons and offering the specials

 Increase the up selling revenue through staffs’ recommendations and advices

 Target large size of the segments such as the corporates and tourist groups

 Intensify the sales by identifying the best performing products and conduct the marketing campaign

 Increase our customer satisfaction rating through the staff training and induction programs

Research relevant to the business and

Overview of this report are:

- identified marketing opportunities benefits, functions and applied impacts to the café

- explained internal and external business factors surrounding the identified marketing opportunities

- required business operations and technologies and resources to accommodate the identified marketing opportunities

1. For each of the marketing opportunities that you have identified, you must report on:

a) Alignment with the business’ objectives and goals objectives and goals as described in the Marketing Plan?

Marketing opportunities Alignment with the business’ objectives and goals

Marketing opportunity 1: joint ventures Help achieving organizational goals of sales growth of 10% annually

Marketing opportunity 2: licensing Help achieving organizational objectives of customer loyalty rate of 50% annually

Marketing opportunity 3: online business opportunities Help achieving organizational profits by a steady of 20%