Sporty women compared to high class conservative women probably do not have the same taste in perfume, as would a teenager compared to a 50-year old women. Jimmy Choo sells everything from perfume to shoes, the name itself on the product draws attention to women. Name brand things are important to fashion now, it all ties into why you should use the product, why you should spend the money on the product, and is this product one of the “in” things now. Call them materialistic or not, advertisers... ... middle of paper ... ...you get from this ad are appealing and make you want to run to Macy’s and spend the luxurious $78. I think these product sales are pretty high, and the social status you could get from using this product makes you want to buy it.
Models that are used in their commercials tend to be very beautiful, radiant skin, blowing hair, and slim body that will draw more attention to their products. It is insane how a seductive commercial can have so much influence and can increase sales. Commercials also uses famous celebrities who has a excellent body image and a big fan base to promote their brand. Cindy Crawford’s Meaningful Beauty products advertise using women who has stressed over having wrinkles and age spots who tried everything to get rid of the unwanted. She used before and after pictures of each client but stressed that the clients feel and look better after using her products.
The women of Hustler choose to pose in the magazine because they enjoy the money and glamour side. These beautiful women are getting money to pose and be sexy, and in no way do they feel degraded. However, when beautiful women are constantly seen with big breasts and tiny waist, sexy outfit and legs spread, society starts to view most women in a different light. Although Hustler allows some women to feel confident and sexy, the provocative photography and articles hurt women's self-confidence by presenting them unrealistic and insignificant. Those who model for Hustler Magazine live a glamorous lifestyle and are praised for their good looks.
As the clock ticks, girls desire to become skinnier, and their clothes become skimpier. One time, “plus size” model Marilyn Monroe, considered to be one of the most attractive women in the world, was viewed as sexy. Now, barely clothed posing supermodel Kate Upton is considered sexy (Weiner). Neither of these women should be denied their beauty, however, it is worth noting the evolution of media desire. Ultimately, media has a strong influence on what viewers perceive as sexy or beautiful.
Currently, over-drawn lips topped with a bold, heavy lipstick is a make-up trend. As teenage girls scroll through social media platforms, such as Instagram, they see “Instagram models” and celebrities just a little older than themselves sporting this look. In turn, they want to try out this same look, but do not have the 50 dollars these models and celebrities typically spend on a tube of lipstick. When the average teenage girl sees the advertisement for Burt’s Bees lipstick, they are drawn to buy the product. Odds are, they already trust the brand, as discussed in the previous paragraph, and they know it will be much more affordable than the lipsticks they see the girls on Instagram using.
The product reviews detail how effective each product is and if the dollar value is reasonable for t... ... middle of paper ... ...en need someone to tell them they are beautiful just the way they are (Bear 1). Glamour knows that with exceptional beauty, fashion, and health knowledge every woman can look and feel their best. The professional advice on men and relationships helps a woman expand socially, as do the various styles of news. By educating them on all of these levels, the magazine empowers women with the knowledge and capability to improve their quality of life. In doing this, Glamour magazine proves to be comprised of quality worthwhile journalism, equipped with factual and entertaining information that profoundly benefits all women.
Those who can afford a "house" on their right hand most certainly deserve to display it. The right hand ring is brilliant and the advertisement amongst the hundreds of others in W Magazine catches the attention of women who "must" prove their rank. This advertisement appeals to women's feelings, wants, needs, desires, values, and beliefs. Pathos is the theme of this advertisement and proves that appealing to a woman's right hand, is not a bad marketing move. This advertisement for the "right hand ring" is a diamond in itself.
COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society. Target Audience This advertisement appears in the Seventeen magazines, whose readers range in age between thirteen and twenty-five. The visual shows a young, blonde, Caucasian female who is attracting the readers to the COVERGIRL™ product. Placing this sort of ad in the Seventeen magazines is appealing to most young women due to the beautiful celebrity, Taylor Swift, who uses the same product. Also, the colors used, such as the pastel pinks, draws in the reader since they are very feminine colors.
Photographers use techniques from the cinema/cinematic, to create the desire of viewers/Buyer/Consumers. The cinematic techniques made it possible the way people lived and the... ... middle of paper ... ...r became more creative person in the fashion shoot, after the designer. The overall photograph would sell your garment to the best ability that the photographer could achieve. It was not just about being a beautiful model in the photograph, there had to be other ways of making the photograph appealing than the simple lacklustre way of being beautiful. Although, every woman wants to be beautiful, the photographer wanted to challenge the appearance of beauty.
The specific perfume Mademoiselle is a popular fragrance by Chanel that is fresh and young quite resembling young Coco Chanel. This bottle of perfume is considered a luxury being priced around 120$. Finding out the marketing plan of this certain ad all starts out with the core marketing concepts of every company. First and foremost, the reason I chose to do research on this ad is because I found it to be interesting since my favorite actress and brand were in one photograph for this ad. But the challenge started when I started thinking “how did this ad come together?” but I think I figured out the answer.