In March of 1996 the British beef industry was dealt an incredible blow when a European Union commission imposed a worldwide ban on the export of UK beef. The ban was imposed after an outbreak of mad cow disease (MCD) in Britain. MCD is the laymen term for Bovine Spongiform Encephalopathy (BSE), a disease that leads to deterioration of the brain tissue in beef and dairy cattle. It is the hypothesized link between MCD and Creutzfeldt Jakob Disease (CJD), the similar condition in humans, which led to the imposition of the export ban on British beef. This ban effectively crippled the UK beef export market in addition to sending a shock throughout Europe concerning beef safety. News of this ban spread throughout the world portraying images of infected cattle stumbling and falling unable to maintain their balance. While the scientific community was, at the time, unsure of the nature of the link between MCD and CJD, if any, the effects of the outbreak may have been much further reaching than Europe. It is arguable that North America was also impacted to some extent, whether long term or short, by the MCD scares. In the days that followed the ban on UK beef, beef futures in Chicago fluctuated as traders were torn between two economic forces. The first was the expected increase in demand. Markets formerly serviced by UK beef must now be filled with beef from other countries. The second impact deals with the adverse effects the outbreak could have on consumer demand. North American consumers were also exposed to a great deal of media propaganda as most, if not all, North American newspapers and television news broadcasts, national and local, carried stories of the outbreak and the horrific consequences of CJD. If concerns of food safety in the United States and Canada were never of concern there would have been no need for the United States Department of Agriculture and Agriculture and Agri-Food Canada to issue statements testifying to the safety of each of the countries respective beef. This paper looks at the short-term impact of the MCD media propaganda on consumer demand for beef in the United States. Due to the fact that the supply of beef in the United States is completely risk free, or at very most extreme minimal risk, in terms of MCD and the risk to the beef supply, the scientific side of the story need not be considered.
The beginning of Meat Inspection Act seemed to be at 1904, after “The Jungle” of Sinclair published. In fact, it started twenty years earlier, the regular law, used to satisfy Europe, the largest meat export market, but in 1865 Congress passed an act to prevent the importation of diseased cattle and pigs. Because of disease, European like Italian, French, and English restricted or banned the importation meat, and they turned to another supplier. Some bills were introduced but they failed to gather sufficient support. May 1884, Bureau of Animal Industry was established, it was doing good job in fighting Europe restrictions, helping the packers, but not helping the domestic consumers. March 1891, the first major meat inspection law was passed; some country removed the prohibitions on importing American pork. It distressed the European packing industry as well. So, they imposed more standards. Government had to do more action; major percent meat slaughtered was inspected. Some of companies exploited the law, but most of them, especially big companies agreed with the committee in 1902. In 1904, Smith, who was a great information aid to Sinclair, published a series of articles in The Lancet...
McCoy, J. J. How Safe Is Our Food Supply? New York: F. Watts, 1990. Print.
Mad Cow Disease, scientifically referred to as (BSE) Bovine Spongiform Encephalopathy, is a disease that affects those humans who eat the meat from infected cows. Mad Cow Disease is one of several fatal brain diseases called (TSE) Transmissible Spongiform Encephalopathy. (USDA) There was evidence of a new illness resembling the sheep disease scrapie. It was technically named BSE but quickly acquired the mad cow tag because of the way infected cattle behave. (CNN) In 1997, there was an award given to Stanley Prusiner, for concluding that a distorted protein called a prion was responsible for Mad Cow Disease, noted the long incubation period made it difficult to distinguish (Bryant). Another name for Mad Cow Disease is the new variant Cruetzfeldt-Jakob Disease (vCJD), similar to the Creutzfeldt-Jakob Disease, which is a deadly brain illness that strikes about one per million per year (USDA) due to genetic or unknown causes while the vCJD is contracted from eating infected cows (USDA). Both CJD and vCJD are so similarly named because of the similar effects from the illness.
Mad cow disease is caused by prions, "weird mutant proteins that are found in brain and spinal tissue"1. Another name for mad cow disease is called bovine spongiform encephalopathy (BSE) and the definition is "a progressive neurological disorder of cattle that results from infection by an unusual transmissible agent called a prion"2. It started from what is called a prion protein then it turned into a pathogenic, and then it starts to damaged the brain of a cattle. There's another name for this disease and it's called Creutzfeldt-Jakob Disease "a form of progressive dementia characterized by loss of nerve cells and degeneration of nerve cell membranes leading to the production of small holes in the brain. It is rare, degenerative, and invariably fatal"3. This disease happen in human causing lapses in the memory, mood swings similar to depression, lack of interest and social withdrawal3. It is said that this disease has no tr...
McDonald’s is killing Americans, at least that is what Morgan Spurlock believes. In his documentary Super Size Me he embarks on a quest to not only describe and use himself as an example of the growing obesity trend, but to offer the viewers with base-line nutritional knowledge that will allow them to draw their own informed conclusions. Spurlock's primary intention is to prove through self-experimentation that eating solely McDonald's food is dangerous. His secondary intention is to denounce the rising obesity rate in American by using statistics, his own research, and the opinions of experts. His broader message is for a general audience while he tailors select chapters towards more specific demographics such as parents or McDonald's themselves.
As consumers, we like to believe that the information we are told is truthful and unbiased however, this is not always the case in relation to the fast food industry. In his essay “Don’t Blame the Eater,” David Zinczenko builds a convincing argument by using logical reasoning that fast food companies should be more truthful with their caloric content. Zinczenko also uses this logical reasoning to show how ease of access and family structure can affect fast food consumption. However, Zinczenko’s use of hasty generalizations and cause and effect fallacies render his argument unconvincing overall.
On January 4, 2011 President Obama signed into law The Food Safety Modernization Act (FSMA). This law has shed new light on the safety and security of our food supply. The last update to the food safety laws in the United States was in 1938. The food safety modernization act pays special attention at trying to modernize the food safety policies in the United States in hopes to prevent problems and concerns before they happen. As we all know, most of our food comes from overseas or sometimes from your neighboring state. The food products travel by car, truck, airplane, boat, or even train. We are all very happy to be receiving our bananas from Costa Rica and all of our other fresh fruits and vegetables that are imported into the United States, but we never stop to think about what pathogens are contaminating our produce and other foods on the way over and if they are safe for us to eat. In an article by Neal Fortin, he states that the law also gives the FDA new standards to hold imported foods to the domestic food standards and it also encourages the FDA to establish and develo...
As a result, individuals in America have extra income to spend on desired items and help the economy to maintain its economic advantage. An increase in food prices would affect everyone’s level of disposable income and would reduce consumer spending in other industries. Therefore, decreased consumer spending would cause companies to downsize and unemployment would increase. After evaluating the consequences of these regulations it is evident that the success of our economy in America is far more important than ethical treatment of meat.
This analysis paper will analyze one advertisement picture that was produced by the mega food chain known as McDonalds. The ad is exuberantly promoting three cheeseburgers that the fast food chain is attempting to sell. The three cheeseburgers on the advertisement are the more popular attractions of the fast food chain including the “Angus Deluxe Third pounder”, the “Double Quarter Pounder with Cheese”, and the most famous one of all, “The Big Mac”. These three cheeseburgers have been the baseline for the McDonalds fast food chain ever since the restaurant opened. The burgers are also known world wide, making this advertisement is just a way to get the public to come and buy there food.
He begins his argument by commenting about kids suing McDonald’s for “making them fat” (Zinczenko 462). Zinczenko ponders the absurdity of this claim considering how food choices are based on personal responsibility. However, he then considers the overwhelming availability ratio of fast food to fresh food while sympathizing he was once obese himself (Zinczenko 462). Zinczenko uses the primary argument that fast food companies are deceiving consumers with misleading advertisement, hidden nutrition facts, and calorie risks. He believes companies are encouraging the public to eat their unhealthy foods by omitting alarming information and levying “good” deals. In consequence, fast food companies are increasing the chances of obesity and diabetes in consumers by stimulating poor eating
“Misuse of antibiotics could result in selection for resistant bacteria”. This gentle warning mentioned by the inventor of antibiotics, Sir Alexander Fleming, seems to have lost its meaning over the course of years. Antimicrobial resistance is a growing public health concern; antibiotics used in factory farmed animals raised for human consumption contributes to this problem. Scientific evidence confirms that by the consumption of meat that contains antibiotic-resistant microbes, some antibiotic resistant bacteria are transferred from animals to humans ("GAO"). Factory farming has its benefits, but issues arise due to the overuse of antibiotics in factory-farmed animals, and this essay aims to propose a solution by analyzing Denmark’s successful antibiotic banning policies.
“If you live in a free market and a free society, shouldn’t you have the right to know what you’re buying? It’s shocking that we don’t and it’s shocking how much is kept from us” (Kenner). For years, the American public has been in the dark about the conditions under which the meat on their plate was produced. The movie, Food Inc. uncovers the harsh truths about the food industry. This shows that muckraking is still an effective means of creating change as shown by Robert Kenner’s movie, Food Inc. and the reforms to the food industry that followed its release.
An analysis of 2013 advertising expenditures found that ?US companies spent $5.5 billion on fast-food advertisements and $6.8 billion on separate food, beverage and confectionary categories? (Henderson 191). The majority of these advertisements were focused on high-calorie and low-nutrient foods. McDonalds is generally regarded as the king of all burger chains; having brought fast food to the world and being the first company to ser...
What the American culture is used to is eating three meals with a few snacks in between a day, and two out of the three meals usually involve eating meat. Most people don’t realize the risks of eating meat. Today’s medical experts say that avoiding meat helps you avoid saturated fat. They have found out from studies that women who eat meat daily have a fifty percent greater risk of developing heart disease than vegetarian women and a sixty-eight percent greater risk in men (staff writer). People may not know about serious diseases meat can obtain such as, mad cow disease and foot-and-mouth disease. In the September 1999 issue of the Emerging Infectious Diseases, approximately 76 million food borne illnesses- resulting in 325,000 hospitalizations and 5,000 deaths occur in the United States each year from improperly cooked or diseased meat (Licher). That is a lot! You can also get salmonella poisoning from meat. People think that the problems come from eating red meat and are opting for fish over steak, but new evidence proves that fish can cause health problems too, risks that can’t be cooked away. This is a growing problem called histamine poisoning (Peck). Children are learning at a younger age that they don’t like meat, maybe because they don’t like the taste, or maybe it’s because they have a fear of eating their favorite cartoon or movie hero. For example, the pig from the movie “babe”.
When researching McDonald’s through online sources, it is clear that nutrition is a major concern of the public visiting the fast-food chain. Secondary research conducted shows that there are several case studies and other secondary source searches around the same topic. McDonald’s has often been the center of nutritional attention within the fast-food industry. Secondary research shows that the restaurant has recently made changes to the American Happy Meal to reduce the amount of French fries offered and replace the portion with fruit (Strom, 2011). In a study conducted by McDonald’s a secondary source reports the meal cuts calories by 20% for the children’s meal (Strom, 2011). This is a critical move by the organization on children’s obesity is currently a hot topic within food chains and attention is driven by the Obama administration. Secondary research also shows that although the public has major health concerns with the food chain, profits are increasing during a high point of an economic recession (Dahan & Gittens, 2008). Acco...