Macro Environment Essay

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Section A Question 1 Q.1.1) The Macro-Environment is the most external environment the business can operate in. It has uncontrollable factors on which the business cannot control. There are six variables that are going to be discussed. • Technological Environment. - Change in the environment is generally a manifestation of technological innovation. This originates in research and development by the main facilities, Businesses; Universities and Government. These technological innovations bring many great new, machinery, products, processes, methods, services and approaches to management. But unfortunately Johnson will need to keep up to date with this change as he mentions if someone or some competitor innovates and designs a new product that decreases the demand for a catalytic convertor that can lead to the liquidation of the business or decrease in demand for the product. • Economic Environment. - This relates to the factors that can have an affect on the flow of money into the business. These effects can be inflation rates, interest rates, exchange rates and consumer income. Johnson Matthey had a huge economic problem in 2008 when the banks had a crisis and major banks started to fail which lead to major organizations, small businesses and consumers not being able to obtain loans for investments or to buy cars which had Johnson’s product in them leading to a decrease in demand. Showing how powerful the economic environment is because with out finance there is no purchasing or expanding, which can lead to the failure of the business. • Social Environment. - This is the environment that is most subject to the influences of other variables mainly technology and the economy. Humans are the main products of society and being... ... middle of paper ... ...siness to raise huge amounts of financial resources. • Limited liabilities. This means only the financial liability of each shareholder is affected so that of his or her share is only effected and only what was bought under the business is liable for debt claim. • Transferability of shares allows the shareholder to sell his or her share easily and allow them to not be part of the business share if they do not want to. • There is unlimited space for growth in a public company due to the allowance of unlimited shares being sold allowing that money to be injected into a capital fund to help with the expansion and growth of the business. • The management of a public company is democratic and for that fact the shareholders are able to vote off directors and elect directors. The minority shareholders are protected under the companies act for domination and mismanagement.

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