Invention of MTV
MTV pioneered the music video, music television industry. The music video genre was taking its first steps in the 60s and 70s. MTV seized upon the idea, linked it with cable television and created a media icon. MTV has been the launching pad for the careers of stars for two decades. On the MTV model, other music television programs adopted the format such as BET, VH-1, and the Nashville Network. MTV has continuously pushed the envelope in music and social issues. Their success deserves to be studied. The story of the founding of MTV has valuable lessons for the media industry. This is a brief look at who did it, how they accomplished it and their adaptations to the changing nuances of the industry.
Linking music and the video is similar to the linking of sound and films in the early 20th century. It changed the way Rock and Roll music did business. Rock groups and soloists no longer had to sound good; they now had to look good close up. Professionals in video art and technology joined with professionals in the sound recording industry. The concept of the video jockey, VJ evolved. The term “yeah, I saw that song” was born.
Prior to the invention and distribution of cable television, rock and roll music was flourishing. The few television networks limited the convergence of music and television in existence at the time. The music video was an experiment and the resources the networks could provide limited it. Music and television usually converged on Saturdays with programs like “the Monkeys”, and the cartoon “the Beatles” in the morning, “American Bandstand” in the early afternoon, “Soul Train” in the late afternoon, and “Midnight Special” or “Don Kirshner’s Rock Concert” Saturday night....
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...deos, all the time”. Who knows what will happen in the future of music television. Either way MTV will find a way to dominate popular culture and help young kids fit into the society that MTV keeps creating and recreating.
Work Cited
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Denisoff, Serge R. Inside MTV. New Brunswick, New Jersey: Transaction Publishers, 1988.
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On MTV’S The Real World and Road Rules. Bowling Green State University: Bowling Green, OH.
http://www.mtv.com
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“Rockin in Time 4th Edition” David P. Szatmary, Prentis Hall INC. 2000.
“The Ultimate Encyclopedia of Rock” Carlton Books Limited, 1993, Michael Heatley Editor, p. 321-22.
During the 1950’s the musical genre of rock and roll was becoming vastly popular (Charlton). The television helped increase this genre’s fame by broadcasting new rock and roll music to the country. By 1954 about 83.2 percent of American households owned a television set (Baughman). TV was a fast and effective way of reaching millions of people which became quite useful to up and coming musical artists. Two television shows that dominated the air in the 50 's were, American Bandstand and The Ed Sullivan Show. These two shows greatly influenced rock and roll, because they changed the perception of rock and roll, provided performers with a large TV audience, and left a
Banks, Jack. Monopoly Television: MTV's Quest to Control the Music. (Colorado: Westview, 1996), p. 34.
Gregor Samsa awakes one morning to discover that he has been transformed into a repugnant vermin. One may never know what initiated this makeover, but the simple truth is that Gregor is now a bug, and everyone must learn to live and move on in this strenuous situation. In Franz Kafka’s The Metamorphosis, the characters that interact with Gregor, including his mother, his father, and his sister Grete, must come to terms with his unfortunate metamorphosis, and each does so by reacting in a unique way. Gregor’s family members are constantly strained by this unusual event, and all three of them are pressed to their breaking point.
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Most things have their beginnings in something small: a word, a breath, or idea; but not music. Music begins with a single vibration. It explodes and carries on, morphing worlds of unrelated personas. It lives rampantly in the mouths of millions of unruly and free-spirited teenagers, like a fever. The rock 'n roll trend that defiantly rose against the conformist ideology of the mid-twentieth century left remnants that commenced the start of a progressing society: a culture that redefined the rules of society and pushed social and moral limits while addressing social concerns.
“Love is whatever you can still betray. Betrayal can only happen if you love.” John le Carr. The novel Metamorphosis, by Franz Kafka is a story about the transformation of a man named Gregor who turned into a bug. The story takes place inside an apartment and describes the struggles Gregor goes through with his life and family. Throughout the entirety of the writing he is met with different challenges and obstacles. Grete, his sister and his parents have a unique bond that is not always the strongest. Gregor has not been close with his parents for awhile, but Grete especially at the beginning was the only person who truly cared about his predicament. This conflict results in the desertion of Gregor and the downfall of the family. These negatives compound, causing the his suicide. The Metamorphosis portrays how the betrayal of Gregor and Grete by their parents, and Gregor by his sister, leads to the demise of the family.
In the novel, The Metamorphosis, Kafka writes about a man who one day transformed into a bug. Kafka’s own feelings of nothingness caused this story to shape into this unique story. Kafka writes, “The dream reveals the reality, which conception lags behind. That is the horror of life – the terror of art” (qtd. In Kennedy and Gioia 299). Kafka said this as a rebuttal to a friend trying to pry information out of him about The Metamorphosis. Kafka meant that the true burden of art is that a person’s experiences will always heavily influence their creations, and that is horrifying. It is clearly shown in his writings that his personal experiences helped shape the story The Metamorphosis. Every little detail about Gregor’s life is a reflection of Kafka’s own life. Gregor’s family, job, and dreams all were influenced by Kafka’s personal experiences. His father was domineering just as Gregor’s father controlled him after he turned into an insect. He had a horrid job just as Gregor did, and he lived at his parent’s house for most of his life. Gregor’s dreams of being free from his job and parents were also Kafka’s dreams. Kafka’s reality is shown in his story, The Metamorphosis, through Gregor’s family and dreams of freedom.
On August 1st, 1981, the music industry ventured into the realm of television and transformed the way music is received today. A new network station called MTV, arrived on air for the first time. The production opened with a relatively old song called, “Video Killed the Radio Star,” by the Buggles. The industry for music on television introduced new bands and artists, and revived the fame of veteran musicians such as the Buggles, after their appearance. The fad brought a surplus of money to MTV and gave a voice to the young controversial generation of the 80s.
Social media is everywhere and very popular all over the world. Social media is used on computers, tablets, smartphones, etc and along with the use of social media there are privacy issues that come along with it. Social media is part of everyone’s life and is hard to give up. Even though we might not think there is isn’t anything wrong with it, there is which comes down to our privacy. Our privacy is being invaded when using these popular networking sites such as Facebook, Twitter, Snapchat, Instagram, etc. Social media is here to communicate with others and build relationships not invade our privacy.
When the documentary was produced, media exposure was limited to private and expensive mediums such as television, movies and radio. These outlets were plagued with marketing agendas designed to sell products under the guise of authentic music and entertainment. Formerly non-existent cultural archetypes such as the boy band, pop diva, and gothic artist were created and promoted by corporations with the intent to profit from their fame. This systematic fabrication of teenage culture was achieved through the monopolization of popular media by people and companies with money. This created a narrow and one-dimensional mainstream cultural media, limiting the prefere...
The music industry is an ever-evolving revolutionary entertainment industry for the masses. Music provides entertainment to all different masses due to the variety of genres produced. Music is a very profitable and complex industry. Music has expanded to a worldwide industry for musical artist to express their art through the form of song to the masses. Music not only appeals to the ears but to every aspect of a person. Music allows for individuals to explore and let their imagination expand as they here a song. Throughout the years the industry has undergone dramatic changes. Whether it is genres, forms of how it is distributed, or even the impact the artist have had. The industry is diverse and ever changing as the years continue. In the past 20 years the industry has changed with help of the technological breakthroughs and adoptions.
Franz Kafka’s stories and novels contain such disturbing situations that the word Kafkaesque has been created to define the most unpleasant and bizarre aspects of everyday modern life. A master of dark humor and an artist of unique vision, Kafka captures perfectly the anxiety and absurdity of contemporary urban society (Norton Anthology 1866). In 1912, Kafka produced his longest, as well as his most famous novella written, The Metamorphosis. Metamorphosis means change, which is something readers see a lot of in this novella. It is about a young man, Gregor Samsa, who wakes up and sees that is has been transformed into a bug. He, as well as his families, lives are completely turned upside down. They had all depended so heavily on Gregor, and
Capital Asset Pricing Model (CAPM) is an ex ante concept, which is built on the portfolio theory established by Markowitz (Bhatnagar and Ramlogan 2012). It enhances the understanding of elements of asset prices, specifically the linear relationship between risk and expected return (Perold 2004). The direct correlation between risk and return is well defined by the security market line (SML), where market risk of an asset is associated with the return and risk of the market along with the risk free rate to estimate expected return on an asset (Watson and Head 1998 cited in Laubscher 2002).
In final consideration the character Gregor was not a narcissistic man as we mostly assumed from his attitude in The Metamorphosis. He accepted his fate of becoming one of the misted hated and annoying insects known to man. As supported by scholarly journals, academic websites, and books I have verified my belief that the story The Metamorphosis was a true autobiographical piece of writing, and parts of the story reflected Kafka's own life. The protagonist of the story The Metamorphosis is a mirrored reflection of the author Franz Kafka's life experiences and encounters. Secondly the analysis of the story is addressed to all general population.