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Recommended: Ethical Activities Of Toyota

A. Introduction
Toyota Motor Corporation is a global automotive manufacturer in Japan. It dominates the auto industry by producing lower-price car for the lower-income customers. By understanding the six external environment factors (Legal/Political, Economic, Competitive, Technological, Social, and Demographic) that influenced Toyota’s performance, we can come up with some suggestions on how to maintain the positive impacts that boost the company’s sales and how to solve the negative impacts that adversely sway the company’s performance.

B. Selection
Toyota is the world's third largest car manufacturer, which plays an important role in the international auto industry. It is one of the superior in Canada automobile industry, not only because it has a great financial report, but also shown contribution to the society. We can see that Toyota gives back benefit to the society by donating money to the charity and science researches, and providing job opportunities for citizens. Toyota is more than just a car manufacturer, its success in being profitable and its commitment on the society attract our group to look deeper for its story. Therefore, we choose to analysis Toyota in this assignment.

C. External Environmental Analysis

1. Legal/Political
Companies can change their business strategies to satisfy consumers’ wants and needs; however, it is challenging for the companies to change the external environment that affect their sales performance. Legal and political factors are varies from different regions, and these elements could either stimulate the business’s growing or impair the sales performance.
Canadian government posted a strict regulation of motor vehicle manufacturing, “notices of defect and recall campaigns” (Notices o...

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...0228257D34305C599689A?7833xxx1397043399

www.toyota-global.com,. (2014). Looking to the Future of "People, Cars and Communities" | TOYOTA MOTOR CORPORATION GLOBAL WEBSITE. Retrieved 23 June 2014, from http://www.toyota-global.com/company/vision_philosophy/toyota_global_vision_2020.html

Tradingeconomics.com,. (2014). Canada Inflation Rate | Actual Value | Historical Data | Forecast. Retrieved 22 June 2014, from http://www.tradingeconomics.com/canada/inflation-cpi

Statcan.gc.ca,. (2014). The Daily — Labour Force Survey, May 2014. Retrieved 22 June 2014, from http://www.statcan.gc.ca/daily-quotidien/140606/dq140606a-eng.htm
Toyota Canada,. (2014). TOYOTA CANADA: Language. Retrieved 23 June 2014, from http://www.toyota.ca/toyota/en/company-info/corporate-social-responsibility/traffic-injury-research-foundation?woSessionId=SijWlTkvgMaL6Z7ezoLmbM&woInstanceId=1

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