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Describe the Strategic Management process. In strategically planning his next move, what decision choices between alternative courses of action does Ethan Williams, the new Director of TATI, need to consider in establishing Tasman Arts Training Institute’s competitive advantage?

Tasman Arts Training Institute (TATI) is a private training establishment in Nelson, New Zealand. It is one of the best-known community schools and there are many professional and successful artists that teaching courses in TATI, which makes a progressive quality reputation.

However, TATI is currently faced to financial difficulties due to low numbers of students. Therefore, trust recently employed a new director, Ethan Williams, to solve this problem. Ethan needs to have a good strategic management and decisions to resolve these issues, and turn TATI to become a successful and viable organization. In this essay, it will be briefly described the strategic management process and the next move in TATI.

Strategic management is the process of formulating and implementing strategies in organizations. Strategy formulation is the first strategy in strategic management, which is the process of creating strategy and that involves assessing existing strategies, develop new strategies and strategic plans. The second strategy in strategic management is called strategy implementation, which is the process of allocation resources and putting strategies into action.

In the strategy formulation, Ethan needs to identify and analyze the mission of TATI. The current mission will be solving financial issues and develop a sustainable growth strategy for TATI to become a successful training institutes in New Zealand. Ethan can use SWOT analysis to analyze the external and...

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...on strategy, which offers better products or even breakthrough products in the market. For instance, Ethan can introduce 3D printer in TATI so students can product new products and sell in TAT retail showroom.

In conclusion, if Ethan wants solve the financial issues in TATI, he will need develop a sustainable growth strategy to generate revenue outside of student fees. After analyzing the external and internal environment, it indicated that there is a potential market for a retail showroom, which focuses on International and tourist market. TATI should move toward to this direction in the future. Ethan can also use competitive advantage, such as differentiation strategy and cost leadership strategy to compete with other competitors. By using this strategic management process, TATI will be one of the successful and competitive training establishments in the world.