MGM Grand Advertising

In the modern day society, everyone is constantly surrounded by advertising. In a media-saturated society such as this, it is easy to let these messages fade out of our conscious mind. Nevertheless, a lot of effort and research go into making these advertisements as effective as possible, whether the viewer consciously recognizes it or not. For the purposes of this essay, a single advertisement from Rolling Stone. Specifically, the nonverbal elements of an ad for MGM Grand in Las Vegas will be looked at. In this advertisement, one of the first things that jumps out at the viewer is the banner in the center of the page. This banner features a slogan written in an alternating pattern of white, bolded letters and orange block letters. The words in orange draw the most attention out of anything on the banner; their bright color and large font size makes sure of that. Below this large message is a smaller message without any attention-calling qualities. The style of the lower message is much more muted and is written in small white letters. Finally, below the banner is a golden statue of a lion, similar to the logo for MGM. The next noticeable quality of the ad is the picture that is behind the banner and logo. In the picture, there are two women and one man dancing. The

The first of these shows a photo of the MGM Grand with a large golden statue of a lion out front and many decorative lights. The second photo shows a DJ with his hands up and a crowd full of people dancing. This almost appears to be a concert, but it is most likely trying to convey the club-scene of Vegas. The third photo shows two people in a pool. The man is in the water, while the woman is on an innertube. Finally, the fourth picture shows a concert. Here, a large number of people are focused on a stage with spotlights shining down and the screens in background seem to display a man with a