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1. Selling trendy and fashionable clothing at budget prices since it’s inception in the UK and beyond. Value for money remains unparalleled in high street fashion and boasts affordable options for consumers.
2. Primark’s strongest link is their customer loyalty due to distinctive products and unmatched prices. (Key Note b, 2013) Retail firms rely heavily on repeat business and Primark has mastered the art of “word-of-mouth.”
3. A strong and unique selling point is tax-free shopping for a widespread variety of merchandise that targets diverse demographics in a competitive mainstream market. (Gillespie, 2013)
4. Primark is the 2nd largest clothing brand in the UK and has emerged as a major force in UK’s retail market. (TNS, 2013)
5. Has adopted a cost leadership strategy to attract customers and retain existing clientele.
6. Finished the last year 2013, with a distinct 12% leap in sales. (The Guardian, 2014)
7. Increased like-for-like sales have risen to 4% in the first half of 2014; robust performance during the Christmas holidays last year when sales skyrocketed. (Retail Week, 201...

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