MAC Cosmetics

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Introduction:
The beauty sector is growing widely in the United States and globally. There are numerous successful cosmetic companies. MAC Cosmetics is one of those top brands, if not the best. This line of makeup was discovered by two people named Frank Toskan and Frank Angelo. The two artists invented the makeup line by cooking it up in their kitchen. Photography was the key aspect kept in mind with the invention of this makeup line. Prior to the invention, there was an absence of colors that photographed well. MAC stands for Makeup Art Company. Estee Lauder is the owner of this high-end makeup brand. The brand has taken the makeup industry by storm. It presents a uniquely bold image of itself. According to an article posted by Allure, Toskan and Angelo’s intention was to show that “makeup was experimental and transformational.” In 1984 these entrepreneurs had launched their line of makeup in Toronto. MAC products were being sold for the first time through a single counter in a department store.
One of the best cosmetic products MAC offers is eye shadow. They have a wide range of colors. The unique design behind the eye shadow is the intense pigments which are easy to apply. The advantage of using this product is the length of time the color stays on for. People choose to wear makeup for several reasons. Some wear it on a daily basis. Others wear it for a major event or due to their profession. For example, makeup is used widely on models. MAC colors work brilliantly during photo-shoots because they are made keeping the camera in mind. Bridal makeup is an important factor in weddings. Brides want colors that will stay intact due to the long day ahead of them. Another great product MAC offers is lipstick. The benefit of using ...

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...on shows, and vibrant advertisements in magazines and store displays. MAC should continue to specialize in makeup products and skincare products as they have built success upon these two lines. In the future, the brand should try to venture out to other lines. It is easier for established brand names to advertise and introduce a new line of products out in the market. The brand should continue to hold its motto of selling to all ages, races, and sexes because it shows they are committed to cater to any potential consumer interested. MAC should continue spreading the brand to all countries with growing beauty industries. This will make distributing the products far easier to consumers. Overall, MAC Cosmetics are unique, brilliantly crafted, and a global company which caters to all. The brand has all the qualities to continue growing and succeeding for years to come.

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