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Lululemon Athletica is a yoga retail store; it is a textile apparel clothing company founded in 1998. Lululemon is located in the United States as well as Vancouver, British Columbia, Canada. Lululemon opened their very first store in November of 2000, in the beach area of Vancouver BC called Kitsilano. Originally, Lululemon idea behind the store was for it to be a community where people could learn and discuss about healthy leaving through and yoga and their diet. However, it was impossible to help every customer that way since the store was very busy. Instead, Lululemon shifted their focus on educating their staff so well that they would able to positively influence the customers, their family and people around them in their community. In the beginning, their goal was only to have one store, but in the long run that changed and now they have multiple locations all over the world. The name Lululemon came from a survey they conducted. Lululemon mission statement is to create components for people to live longer, healthier. This company was created especially for women. Like every other business that exist, Lululemon Athletica has its ups and down. Lululemon is one of the major retail chains and clothing manufactures dedicated to yoga and fitness apparel. All of the Lululemon locations have strong ties to their local communities. They host in-store events from self-defense, goal-setting workshops to complimentary yoga classes which are led by their community ambassadors. Lululemon chose to value quality more than quantity; Lululemon also value building strong relationship with community and their customers. Lululemon’s primary competitors are small businesses that conduct yoga wear shops and retail shops located in... ... middle of paper ... ... follow: • Consumer spending may decrease due recession • Competition • Lululemon market size is small • Their product are very expensive Based on look, their product are not hard to imitate because there are numerous company that sell fitness wear that look alike. Quality wise, I believe that it would be hard to imitate since the company itself produces their fabrics. Even though their products prices are high, they still make a large profit due to the fact that they attract high income buyers. Also, due to the fact that they are they operate small stores with not many employees. Works Cited

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