Loft Customer Profile Essay

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Lofts customer profile includes women from the ages of 21-45. Customers have a steady mid-level income. These customers like to spend s moderate amount of money on clothes and accessories but applicate the value of a well-made product. Since the store has a big selection on business casual attire, you know that Loft women are educated and working full time. These are women who want to be stylish while working without spending too much money. Another group at women who shop at Loft are stay at home moms. These women are attracted to the lounge and more causal clothing items that Loft has to offer. These moms want to be comfortable but all look stylish. Looking and feeling good is a very big thing for stay at home moms so loyalty plays

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