The company I have chosen to base my assignment on is Taco Bell. “Live Mas” Spanish for “More”, Tacos Bells recent strategy for its slogan pitch has opened various questions according to the resent lawsuit filed in Nov. 2012. In the below narrative I will open dialogue and explore what the “Live Mas” could be in Taco Bells ingredients. The Taco Bell Corporation was founded in 1962 by Glen Bell, a former U.S. Marine in Downey, California serving what his customers called “Tay-Kohs”. Before Taco Bell was created the operation was first Bell’s Drive-In and Taco Tia in the San Bernadino area in 1954. How did taco Bell use their marketing strategy? What did the marketing mean to the organization? Consumer behavior. After researching the lawsuit it is …show more content…
A lawsuit was filed stating that Taco Bell used more filler than beef. This lawsuit was a potential huge crisis for Taco Bell and sells dropped. It had become a perception that Taco Bell used more fillers than beef. A woman claimed Taco Bell used less than fifty percent beef in their taco meat. If this proved to be a fact then Taco Bell would have a huge problem. The company president released facts on the taco meat which was eighty-eight percent beef. This made Taco Bell look like they were cutting cost by not using more ground beef in their products. Somehow this was the start of Taco Bell’s effort to communicate the truth and make an attempt to repair the damaged reputation Greg Creed the president of Taco Bell seemed to have understood the urgency of the situation of the lawsuit and the fragile ground his company stood on when it came to food quality. This image had challenged the company’s brand image and future profit. Taco Bell should have quietly addressed the issue to avoid any future negative publicity. Since the key factors in any stable corporation would be customer relations, brand management, customer communication, food and beverage reputation management, quick service
Lastly, the author informs readers that compared to Mexican food, Taco Bell’s food is cheaply made. Upon visiting a local Taco Bell restaurant, Burciaga orders a menu item and begins to consume the taco when he notices that the “meat was lukewarm and the cheese and shredded lettuce were cold.
“The passive American consumer, sitting down to a meal of pre-prepared or fast food, confronts a platter covered with inert, anonymous substances that have been processed, dyed, breaded, sauced, gravied, ground, pulped, strained, blended, prettified, and sanitized beyond resemblance to any creature that every lived (Berry 9).” This a great example that makes that makes us learn and think about when we eat a fast food product and also what it contains. This should a reason for us to be thinkful of the food products that we consume on a daily basis, and so do our
The company is driven by a strong set of values, even if some of those decisions increase its costs internally. This is especially the case with the sourcing of its ingredients and meats. In fact, the high-quality ingredients and advanced cooking methods used by Chipotle are second to no other fast-food chain. Among recent developments, the leader in fast-casual dining concepts plans to become absolutely GMO-free by the end of 2014. Although the aim is not new, it shows Chipotle’s commitment to bring fresh ingredients to the table. Besides offering high-quality meals to its customers, the portions are generously sized and the value is unmatched. There are very few places that can fill you up for less that $10 with quality food, and not junk. The triad of fresh, pure ingredients, cutting-edge cooking methods, and tremendous portions gives Chipotle a mouthwatering appeal.
The article is talking about how Taco bell is inventing something that was supposedly existing. But taco bell had different ways of selling their quesalupas to people, their target market is usually the younger crowd looking for cheap good tasting food. So of course the people are going to go to taco bell, and try everything new that they come out with. Taco bell was striving to be different from other fast food places and brain wash teens into thinking their fast food, food, is better than all of the other fast food places. The article says that they are trying to copy REAL Mexican food, and taco bell is brainwashing people into thinking they are coming out with all of this “NEW” Mexican food. When in reality it is all just copied from old
C. Thesis Statement- The purpose of this presentation is to demonstrate why Chipotle is an undisputed leader in the growing fast food casual.
Attention Getter: I was raised by a Mexican father and Salvadoran mother. They were proud of their Hispanic heritage and they always tried to find ways to incorporate their heritage into our Americanized environment. They did not want us to forget where our ancestors came from. One of the ways that they would incorporate their Hispanic culture was through the foods we would eat. In our house, we never eat macaroni & cheese, meat loaf, or hot dogs. My mom would always say when we would ask
The further you learned about the situation, not only did the corporation not get in trouble, but instead, made a hamburger filler that contained harsh chemicals such as ammonia, to get rid of bacteria in the meat. This was a very strong argument for Kenner because corporations should not have to go to so many extremes in order to keep with their plan. Instead they should just change their ways and create a better way to produce their food and instead of doing it for money, they should do it for the health of
In 1962, Glen Bell created Taco Bell, with 6,500 restaurants in the U.S. and with annual revenue in the billions. Glen Bell “became rich not through technological improvements but rather by franchising ethnic exoticism for consumers outside the Mexican community.” Therefore, he globalized the taco by catering it to Anglo-Americans that were curious about Mexican food, but did not want to enter Mexican communities. For this reason, he advertised “Mexican food” to non-Mexicans that were unaware of the cuisine and created a false image of Mexican food by presenting hard shell tacos as “Mexican food” to assimilate it into the Anglo-American diet. As a matter of fact, as these images of authentic Mexican food are invented so are the stereotypes that surround Mexicans. According to Pilcher, the image of the taco as “cheap, hot and dangerous reinforces racist images of Mexico” and “corporate advertisements are using demeaning images like Mexicans as outlaws or animals.” These stereotypes are denigrating the status of Mexican food and its people, and shows how a single food like tacos can incite these stereotypes and create a label for Mexicans. On the other hand, scholars show how Mexicans view the fast-food taco as a distortion of their cuisine presenting
Delicious, sweet, refreshing: just some of the few words that are used to describe the taste of soft drinks. For over 125 years, one of the most iconic soft drink brands in the world has been the Coca-Cola Company. However, when an image as iconic as the Coca-Cola logo is reimagined and placed in a new situation, its entire meaning can change. In this case, by transforming the Coca-Cola logo, the message of the icon is shifted from the original intention to convey its relatively recent controversy with racial discrimination.
In the article “The End of Food,” Lizzie Widdicombe describes an advancement of our food culture through a new product developed by three young men living in San Francisco’s Tenderloin district. After failing to produce new inexpensive cellphone towers on a hundred seventy thousand dollar investment, the three men went on to try and develop software with their remaining funding. While trying to maximize their funding’s longevity, they realized that their biggest budget impediment was food. In fact, it reached the point where their diet comprised of mostly fast food, and eventually they despised the fact that they had to spend so much time and money on eating. Due to this hardship, Rob Rhinehart, one of the entrepreneurs, came up with the
Chipotle Mexican Grill founder Steve Ells had a vision to “change the way people think about and eat fast food” (Gamble, Peteraf, & Thompson, Jr., 2015). He wanted to create a
“If you live in a free market and a free society, shouldn’t you have the right to know what you’re buying? It’s shocking that we don’t and it’s shocking how much is kept from us” (Kenner). For years, the American public has been in the dark about the conditions under which the meat on their plate was produced. The movie, Food Inc. uncovers the harsh truths about the food industry. This shows that muckraking is still an effective means of creating change as shown by Robert Kenner’s movie, Food Inc. and the reforms to the food industry that followed its release.
After analyzing the case of the Santa Fe Grill, I believe they should focus on concept and product testing, test marketing, opportunity assessment, customer satisfaction studies, and competitor analysis. These seem to be important to the overall success of their company, especially competitor analysis so they can see first hand who and what they are competing against. This would include seeing what the competitor is doing product wise, for customer service, and their marketing/advertising strategies and overall how they target their customers. It was said in the case that the success of the restaurant at first got started rather slowly and that the owners needed to understand how to drive customer satisfaction and loyalty. Therefore by conducting research on how to fix the problems, the brand can
The phrase, “We are what we eat” holds some essential validity and truth to it. Food is a constituent feature of our environmental ties to where we subside. It is a part of our daily lives. It can act as a form of communication with other individuals. Food can be an indicator of the nutrition idiosyncratic cultural groups are practicing. Notably, which ingredients hold higher placement of emphasis in consumption from a day to day basis. The way food is assembled or arranged has specific meanings in certain locations. From humble beginnings to global acknowledgment, the diffusion of Hispanic cuisine and some of it’s signature dishes will be analyzed under domestic and foreign context.
Accordingly, they arrived at these decisions that were enumerated and described below: (1) Establish the communications infrastructure necessary to de-escalate the situation • You, as the Public Relations Director of the Taco Bell Company, should hold a press conference immediately to clarify the issue. To put it differently, you will inform the public that the products that are being sold at Taco Bell restaurants do not contain any type of GMO. Furthermore, an emphasis must be put to the fact that Kraft Foods has a separate manufacturing plant that creates taco shells. • In addition, you must communicate as soon as possible to the key executives of Taco Bell Company and Kraft foods in order to mitigate potential damages to these organizations.