the world has witnessed booming growth within thepast decades or 2. Besides India with its reach historical past & varied geographical locations like hill stations & beaches has forever been a awfully enticing traveler destination. Efforts by the government. to push India as a main traveler destination within the world as paying dividends & there has been a precise increase within the volume of the international tourists visiting the country. a lot of encouraging has been the steady growth within the variety of Indians traveling at intervals the country each for the pleasure & business as fall out of the increasing levels of financial gain & education.
It is expected to grow at the rate of 8% between 2007 and 2016. Many international hotels including Sheraton, Hyatt, Radisson, Meridien, Four Seasons Regent, and Marriott International are already established in the Indian markets and are still expanding. SWOT Analysis STRENGTHS 1. Natural and cultural diversity : India has a rich cultural heritage. The "unity in diversity" tag attracts most tourists.
It is one of the most important tools for economic development. It has contributed a lot towards the development of the Indian economy in the following ways. a) Growth in the number of tourist every year: Tourism is one of the fastest growing industries all over the world. In India tourism has seen exponential growth
Firstly, the input of local residents increases due to a large number of foreign guests. Generally, extra income can be generated through selling souvenirs and handcrafts to visitors which are made by local craftsmen as tourists are highly willing to buy memorable goods and presents from that country. Also, tourists often use services of local guides or housekeepers when they rent house or room from individuals. Hence, the income of citizens living in receiving countries surges with tourism enlargement. In 2010, tourism created 919 billion US dollars revenue from selling goods and services to tourists because of 7 per cent increase in the number of visitors (UNWTO, cited in Boz, 2011).
Event tourism is an increasingly growing market of the tourism industry which can hold major economic and socio-cultural implications for both the host destinations travel and tourism benefits and also the event. Event tourism can be defined as the ‘systematic development, planning, marketing and holding of events as tourist attractions’ (Hertanu & Boitor, 2012). Event tourism can be attained in many forms ranging from corporate event tourism which comprises of events generally of a business nature including but not limited to seminars and conferences, trade shows and executive retreats/incentive programs to public events which comprises of events mostly targeted at the general tourist consumers which include events such as sporting events
Scientists have found there to be large economic, socio-culture, as well as environmental effects on urban life. Distinctly described by Dante and Petrarch as Il Bel Paese, the Beautiful Country, Italy is renowned for its diverse terrain, mild climate and culture rich in music and arts, religion, architecture, familial tradition, and cuisine. Tourists flock to this beautiful land making it one of the most visited countries in the world with over 46 million people visiting the country every year (Holloway 2014). Often coined as the “art cities,” Rome, Venice, and Florence, in particular, have seen a large growth of tourism in the last decade. Ultimately, this large influx of urban tourism has had a net positive economic impact on the cities.
2.1 Introduction The tourism industry is one of the largest and most diverse industries. Numerous destinations depend on tourism as a generator of incomes, employment, infrastructure development and the tourism sector has been the leading source of foreign exchange of 83% (Migration Policy Institute, 2011). The industry has faced endless growth and has become one of the principal productive players in the world. The reasons for people to travel are very complex and broad. As of late, travellers are visiting different places all across the globe, allowing many countries to experience steady growth in tourism.
INTRODUCTION Indian Hotel industry is contributing to our economy. Almost 95% of business is from domestic traveller and maximum share being of business travel accomodation. Simultaneously we have a large number of international budget hotel chain ready for a start – up in India. India government also has approved many hotel projects in the luxury segment. Travel and travel expectations of tourist have increased.
It promotes the development and marketing of a destination, focusing on convention sales, tourism marketing, and services (Ford & Peeper, 2008). Such organizations promote economic development of a destination by increasing visits from tourists and business travelers, which generate overnight lodging for a destination, visits to restaurants, and shopping revenues. They are directly responsible for marketing the destination brand through travel and tourism “product awareness” to visitors. Destination Marketing Organizations (DMOs) produce billions of dollars in direct and indirect revenue and taxes for their destination’s economies with their marketing and sales expertise (Destination Marketing Association International,
INTRODUCTION Tourism is one of the largest and dynamically developing sectors of external economic activities. Its high growth and development rates, considerable volumes of foreign currency inflows, infrastructure development, and introduction of new management and educational experience actively affect various sectors of economy, which positively contribute to the social and economic development of the country as a whole. According to recent statistics, tourism provides about 10% of the world’s income and employs almost one tenth of the world’s workforce. All considered, tourism’s actual and potential economic impact is astounding. Tourism industry growth has been a major contributor to increased economic activity throughout the world.