OBJECTIVE:
In Pakistan, tea is most popular beverage all over the country and holds an integral significance in local culture. It is one of the most consumed beverages in Pakistani almost every province and city and hotels and cuisines.
According to world market dynamics there are 115000 branded and 90000 unbranded Teas.
It won’t be wrong if said that Tea is a national beverage of Pakistan. There are many brands of Tea all over Pakistan. This study is aimed to determine consumer perception regarding major tea brands of Pakistan. The tea brands focused in this study are; Tapal, Lipton, Supreme and Vital.
This study aims to clearly define the difference of
…show more content…
Most Lipton users don’t like Tapal due to reference and taste. Lipton users perceive Lipton as a high quality and upper class brand due to its advertisement. It is considered as a youth brand. Lipton constantly use celebrities such as, hadiqa Qayani, etc. in their commercials to associate its brand with young generation. Lipton keeps emphasizing on revolution of taste in its advertisements where as the taste remains same. Nowadays it is showing revolution by message “Australia’s number one tea”. It has successfully associated itself with upper class and upper middle class. Tapal on other hand has various products for different age and cultural groups. Such as Tapal Chenak “Mohabat Karat Waran ji Cha” for sindhi users of Tapal. Nowadays, splash marketing is working with Tapal for a campaign named “Ek cup ka Zikar hai”. A gazebo setup is placed in different areas of Karachi to attract different consumers to Tapal Family mixture. With constant marketing, Tapal has successfully associated itself with consumers belonging to different cultures and positioned itself as Pakistan’s number one tea. To put more emphasize on this quality on Tapal, the company changed its slogan to “Truly
What makes a T.V. commercial memorable? Is it the product you remember or just the commercial itself? Many times it could be both, depending on the person that’s watching the commercial. Sitting down to watch the television is more than just enjoying your favorite TV show; it’s about seeing the different types of commercial that comes with it. Commercials will play a huge role in today’s society.
1. This advertisement features Taylor Swift, which is a celebrity spokesperson; she is supporting the company, “Diet Coke”. People that enjoy listening to Taylor Swift’s music will most likely buy this product, because they think that buying this product, diet coke will make them closer, and more like their favorite pop star Taylor Swift. This advertisement also features Pathos, an appeal to emotions, because Taylor Swift may be someone’s favourite musician or person in general. It also features ethos, an appeal to credibility, or character, because Taylor Swift is famous for her music, therefore she is well recognized throughout our society, and the music industry.
After all thousands of years of traditional tea drinking cannot easily be broken, for example, instead of offering flavored frappacinos and caramel macchiatos like we have here in the united states, Starbucks developed a range of Chinese tea’s flavors, such as green tea-flavored coffee drinks, that appeal to local tastes and began selling traditional desserts like Mooncakes. Another reason why Starbucks in China has become so successful is the cultural difference between American and Chinese consumers. The American consumers is always on the go and have the need to get their food and beverages as quickly as they can, Starbucks now lets consumers order their coffee with a mobile app and have ready to pick up in the store without waiting in the line. And the clients who do decide to have their coffee in the store are in a corner working on their laptops as a "Do Not Disturb Sign" going on with their business without interruption. In China however, Starbucks has a become a ideal social setting to meet up with friends and family. With chic modern interior, comfortable seating, and upbeat music, their locations appeal to the younger
To further analysis his point, Levitt illustrates Coca-Cola as an example of successful global corporation. Today, Coca-Cola is a well-known brand worldwide because many people
In 1971, the first Starbucks store opened in Seattle’s renowned Pike Place Market. In the beginning they made only one guarantee to their customers: Expect More Than Coffee (Starbucks, 2017). It is on that guarantee that they have built a connection with their customers that has solidified their success in a saturated market. Now they have more than 24,000 retail stores in 70 countries (Starbucks, 2017). Their extensive brand portfolio now includes the following: Starbucks Coffee, Seattle’s Best Coffee, Teavana, Tazo, Evolution Fresh, La Boulange, Ethos Water and Torrefazione Italia Coffee. In this report, I have made the choice to delimit this brand audit to only include the Starbucks flagship brand.
Two-thirds of the world’s population consumes tea.1 The three major types of tea are black, oolong, and green. These types of tea differ in how they are produced and if they are fermented. Black tea is produced by oxidizing the leaves. This method intensifies the flavor and turns the leaves a dark brown color. Oolong tea is made by partially exposing the leaves to air. It is considered to be an intermediate between black and green tea in terms of flavor and caffeine levels. Green tea is the only type that is non-fermented. It is produced using young tea leaves and sold for consumption after withering.2
On page 111, the power of Cultural and Political authority has been discussed. As Mountain Dew was grabbing share points for its brand, Coca-Cola Company’s senior management felt jealous and launched Surge supporting it with a clever campaign by Leo Burnett. However, Surge was abandoned by the consumers in less than two years. Mountain Dew remained on the top because Mountain Dew performed myths that resolve the acute anxieties in consumer’s lives. The Coca-Cola Company failed to understand how brand equity worked for Mountain Dew.
In his study states that 4P‟s applied by Sachet- water Vendors Product that is Product, Price, Place, and Promotion. Water quality focused , for both hand-tied and factory-produced sachet water, and the brand name and company reputation of factory-produced sachet water. From questionnaires directed to customers of sachet water, 80% felt that the water quality of factory-produced sachet water was good and only 33% felt the same for hand-tied sachet water. The reality is that factory-produced sachet water was generally considered to be “pure water” may have been a reason why 90% of the interviewees bought it despite it being more expensive when compared to hand-tied sachet water (90% also includes those who bought both hand-tied and factory-produced sachet water). Reasons for choosing specific sachet-water brands included the quality of the physical product itself, convenient availability, the brand name and company reputation. 40% of the respondents preferred “Voltic” sachet water. Voltaic, which has been in the Ghana market for the longest time, was established in 1995 and holds 65% market share in Ghana
Lipases are enzymes that break down the fats. Esters formed from glycerol and fatty acids are catalyzed and hydrolyzed by these enzymes. They are used in many biotechnological processes and have applications in food, cosmetics, detergents, pharmaceutical industries and industrial waste management. Numerous efforts have been done to isolate lipase producing microbes. Microbial lipases are commercially important, microbes like bacteria, yeast and fungi produce lipases. These microbes are found in diverse environment such as industrial wastes, vegetable oil processing factories, oil mill effluent and soil contaminated with oil. We can isolate these micro-organisms from above mentioned habitats and can increase their lipase producing activity by
Till now Pepsi’s brand strategies, marketing strategies and promotional strategies have been changed so many times. During the period from 1903 to 2014 Pepsi have faced numerous challenges from different soft drinking companies especially from its rival Coca-Cola Company. Pepsi have developed and remanufactured their brand in different times to beat Coca cola. Soft drinking beverage company not only face their generic competitors but also face different complementary drinking companies such as Tea, Coffee and mineral water.
“Consumers no longer want only a great product; they want to buy products from companies that align with their character and values” (Kent, n.d, para. 1). In 1886, Dr. John S. Pemberton was a pharmacist who created a drink consisting of mixing syrup with carbonated water (World of Coca-Cola, n.d). Frank M Robinson, was his bookkeeper and then partner, invented the innovated trademark, logo and script; still used today (World of Coca-Cola, n.d). Pemberton sold portions of the company to new investors who took the product and the brand to the next level. Three years later, the Coca-Cola Company was born making it the biggest and most recognized brand sold internationally. The selected product will examine the customer segment, assessing the
While tea is said to be healthier, it is the second most consumed morning beverage. Why is that? On an average day, only one in five American adults drink tea. The average tea drinker takes in more than twenty times more flavonoid antioxidants per day than non-tea drinkers. So those non-tea drinkers are missing out on their daily helping of flavonoid. Caffeine in tea isn't as much of an issue as it is in coffee.
This Marketing report comprises of information regarding Coffee Bean and Tea Leaf, a renowned coffee retailer founded in the US. This report begins with an introduction of the company that discuss the origin and elements that this report focuses on, then followed by the vision, mission and values of the coffee retailer for the coming years. Then, it discusses the situational audit of the company where in it provides information about the internal analysis using the strengths and weaknesses of the company. The external analysis continues in the form of a PESTEL analysis which focuses on the factors that affect Coffee Bean and Tea Leaf course of business. A further analysis will take the form of Porter analysis that defines the competition the
Traditionally homeopathic medicines used in Chinese culture have helped to create a consumer base which is more accepting of caffeine based sustainable functional beverages. Some definite examples to support our argument is the popularity of herbal teas which help in digestion. Also, Asian speciality drinks such as peanut milk and almond juice are popular as it is believed that vegetable protein from the beverages can prevent obesity. These consumer beliefs have opened the doors for functional and health-focused beverages like ours. RTD teas such as President, Master Kong and...
In England the respondents expressed the same opinion like Lithuanian respondents and, emphasizing the most important sensual attributes of PEPSI, 63% indicated the taste of PEPSI to be as the most essential quality for choosing the drink, 17% of the students in England believe that the smell is the most important feature for selecting the drink, 11% named the container of the drink, 6% consider the sound to be the most important and 14% of the respondents twice more than in Lithuania emphasize the shape and color of the drink as the most important quality. It becomes obvious that in England visual associations of PEPSI brand are stronger in comparison with Lithuania. The second feature of importance that was frequently mentioned in Lithuania was the taste of PEPSI as 41% of the respondents indicated it, 32% believed the container of the drink to be