Linkedin : A Social Media

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LinkedIn is probably one of the most misunderstood social media platforms out there. When people think social media, they think of Facebook, Twitter, and Instagram; and they automatically think that LinkedIn is the same as all the other platforms. They just create a simple profile, upload a profile picture, and post stuff that that they like. But when nothing results from this approach, many are left confused about what is the best approach to using it. To be clear: LinkedIn is NOT like other social media sites; it is not MySpace wrapped in a new shade of blue. LinkedIn is largely a professional network for networking professionals. Your profile here is not the same as a profile on Facebook. Essentially, a profile here is an online resume for the world to see. But don’t take that to mean that it doesn’t hold any power as an online media outlet. LinkedIn is without a doubt one of the most powerful tools any entrepreneur can utilize. LinkedIn allows you to connect with a whole new world of people who can hire you or who want to work with you. It allows you to establish your name in front of hundreds of thousands of professionals who are just as serious about what they do as you are. And it can help you forge lasting, meaningful relationships — but only if you do it correctly. LinkedIn: The mighty hammer to your Thor I know it’s a little odd to use a demi-god as a lead in, but it fits. I mean, you can’t really forge anything without some kind of hammer — be that a literal or figurative one. And thinking of yourself as a rough and tumble superhero can’t hurt either, right? But on a serious note, LinkedIn truly is an amazing platform that affords you the ability to connect with people who could become some of the m... ... middle of paper ... ...ns who perhaps had a new job or a work anniversary come up. Like their posts. Leave a comment. Congratulate them on their accomplishments. In short: Engage, engage, engage. Wrapping It Up Out of all the social networks out there, LinkedIn is one that tends to stump many. Though it is a social network, it’s very different from most other platforms out there. Getting connected and building relationships is huge for both solo-preneurs and big businesses who want to take their business to the next level. There are many more ways to milk LinkedIn for all it’s worth. This article covers just some of the basics on how to get connected and why you should spend a bit more time interacting with your connections. Would you like to know more in-depth methods to upping your game on LinkedIn? Let us know in the comments below and we just might keep the ball rolling on this one.

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