Prior to this assignment I had heard about LinkedIn many times but for some reason never created a profile. However, after being required to create a LinkedIn account I now realize the vast potential that it has to offer. For starters, it is one of the fastest growing social media platforms in the world. “LinkedIn’s global network adds approximately one new member every second” (Eyres, 2009). Secondly, it provides people the opportunity to network with professionals who may work in the same field as you or people who have similar skills. Your profile can be viewed by virtually anyone, which would be impossible to do with a traditional hardcopy resume. For example, one person who viewed my profile works as a marketer in Ottawa, Canada. Simply put, this social media platform is a fantastic way to “get your name out there” so to say. After creating my profile I decided to join a group called Social Media Marketing. It is a very active group with over 800,000 members and it took about one day for me to be accepted into the group. Question topics range widely from what type of impact social media has on marketing or the do’s and don’ts of online job surveys, just to name a few. One question that intrigued me read; choose one word to describe your brand, I answered “innovative”. My comment received one like from James Scott, an Executive Project Manager at Cloud Technology. Simply by commenting on these questions is a great way to generate awareness of your profile. Anyone who sees your comment could decide to then view your profile which is the ultimate goal for using this website. This type of constant interaction, in my opinion is LinkedIn’s greatest strength. I found these group questions to be very interesting and will definitely... ... middle of paper ... ...ist. Retrieved , from http://www.psychologytoday.com/blog/positively-media/200903/why-linkedin-works Conner, C. (2013, November 12). Fifty Essential Mobile Marketing Facts. Forbes. Retrieved , from http://www.forbes.com/sites/cherylsnappconner/2013/11/12/fifty-essential-mobile-marketing-facts/ Friedman, T. (2014, April 19). How to Get a Job at Google, Part 2. The New York Times. Retrieved , from http://www.nytimes.com/2014/04/20/opinion/sunday/friedman-how-to-get-a-job-at-google-part-2.html?hp&rref=opinion&_r=1 Warzel, C. (2014, February 21). LinkedIn Finally Tries To Fix Its Stalker Problem. BuzzFeed. Retrieved , from http://www.buzzfeed.com/charliewarzel/linkedin-tries-to-fix-its-stalker-problem Sullivan, J. (2012, July 2). ERE.net. EREnet RSS. Retrieved , from http://www.ere.net/2012/07/02/20-reasons-why-linkedin-will-be-the-1-recruiting-portal-of-the-future/
Corporate identity is among the top priorities, no matter whether the business is a small scale or lists in the elite echelon. Having profile pages on different platforms including Facebook, LinkedIn, and Twitter helps the businesses to stay connected with the existing customers. The best aspect of social media is that it gives an opportunity of direct engagement with the clients. With Facebook having around 1.2 billion members and Twitter having 250 million active users monthly, it is obviously the best channel for startups to raise awareness about their products, create connection and engaging with customers to drive revenues (Benwell, 2014).
The objective of the site is to permit enrolled individuals to create and archive systems of individuals they know and trust professionally. A LinkedIn part's profile page, stresses occupation history and education, has proficient system news sustains and a predetermined number of adaptable modules. Basic enrollment for LinkedIn is free. System individuals are called "connections." LinkedIn propelled in May 2003, helped to establish by Reid Hoffman, a previous Executive Vice President responsible for business and corporate advancement for
Marynell Maloney Law Firm, . "Is Facebook Turning You Into A Monster." EmilyVento. Blogger, 22 Mar 2012. Web. 16 Nov. 2015. .
The mission statement of LinkedIn impacts the performance and the reputation of the company where it promised to connect the world’s professionals and make them more productive and successful, where LinkedIn’s ...
Joos, J. G. (2008). Social media: New frontiers in hiring and recruiting. Employment Relations Today (Wiley), 35(1), 51-59.
“Mobile Technology Fact Sheet” Pew Research Internet Project, Pew Research Center, n.d. Web 1 May 2014
One of the biggest negotiations of all time between Microsoft and LinkedIn was witnessed earlier this year and with the involvement of Salesforce.com Inc., the negotiation had reached a massive amount of 26.2 billion USD (Salesforce PMULBBD., 2016). This paper discusses the complete breakdown of the negotiation between these two parties and highlights the important aspects and decisions which were made during the negations and how it would impact the future of both the companies.
My LinkedIn is incredibly under-utilized, and engaging myself with like-minded professionals on that platform is an incredible networking tool that I am not using. My profile is also thin, which could easily be beefed up with work samples and additional resources. These same tips can be effective on my Twitter and Facebook, as well as monitoring who I follow to make sure it is in line with my professional ideals.
The presence of social media in hiring decisions is something that has become more prevalent with technological advancements. As the usage of social media websites becomes more frequent, the use of these websites in hiring decisions also raises. Issues that arise with social media sites interfering with the hiring process include legality versus ethicality conflicts and discrimination due to specific social identities reflected on profiles of the individual applicants.
The use of social networking has both its advantages and disadvantages. One advantage is “an Internet social network can help you connect with other people who share your interest, and find resources to ga...
Schawbel, D. (2012, July 12). Facebook, LinkedIn, Twitter Factor In to How Job Recruiters Hire Candidates | TIME.com. TIME.com. Retrieved October 7, 2013, from http://business.time.com/2012/07/09/how-recruiters-use-social-networks-to-make-hiring-decisions-now/
Rowles outlines how companies have a far better understand and reach to target audiences, and defines mobile marketing as the new pinnacle and revolution in advertising
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
Social networks are increasing dramatically every year. Employers are turning to social networks because it is a tool to screen job applicant’s profiles. According to a survey conducted by jobvite.com (2013), 94 % of employers use social media profiles to recruit job applicants. This trend assists the applicants and recruiters. Job applicants should be judged by their social network profiles because social media give positive image about the candidate, prove the information in the resume, and help to identify if the person fits the culture of the company or not.
“Recruiting and Marketing are Top Benefits of Social Media.” HR Focus 87.1 (2010): 1: S1. ProQuest Research Library. Web. 24 Apr. 2014.