Levelcan Case Study

704 Words2 Pages

a) The market consists of families with children and a home who are in the need of a new trashcan or are looking to replace a trashcan or to get more trashcans for the home. b) To segment the market, the bases will consist of: a. Family size – big family or a small family; b. Income level – high income or medium-low income level; and c. Marital status – single parent or married. d. Based on the segmentation that we came up with, there would be eight different segments. These include: i. Big family with a high income level and married parents; ii. Big family with a high income level and a single parent; iii. Big family with a low income level and married parents; iv. Big family with a low income level and a single parent; v. Small family with …show more content…

Compared to the competition, LevelCan would be priced relatively similar to others (making it affordable) and have strong, long-lasting quality. Since it would be considered a more durable product, quality would be extremely important and we would want to emphasize the fact that it is build to last. We would also want to position it in a way that emphasizes its use; it is not only a trashcan, it helps to keep the family clean and organized as well. This would allow the product to be seen as affordable, high-quality, and helpful as well as being unique compared to the competition. This would help to differentiate us from others and allow LevelCan to be seen as a step up from competition. Therefore, our positioning statement would be: LevelCan is a perfect fit for homeowner families with children who are in need of a new trashcan or actively looking for a new one. LevelCan is not just an average trashcan, with state-of-the-art technology, it is the first of its kind and very unique compared to competing brands. But what makes LevelCan better? Well, it is priced similar to competing ones making it an affordable purchase. The quality of LevelCan is also very high, meaning that you won’t regret this purchase since it is made to last. And finally, being the only trashcan of its type, it has more than just one use; it is a

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