Lenora Swot Analysis Essay

966 Words2 Pages

The purpose of this SWOT analysis is to critically think about all aspects of our product. By analyzing our internal strengths and weaknesses, along with our external threats and opportunities, Lenora will improve their business plan. First strengths are analyzed, followed by weaknesses, opportunities and threats; Lastly recommendations pertaining to improving strengths already recognized by Pants. And changing a weakness into a strength.
Strengths
Our product, Pants. Is a unique product giving heated relief to women in need. The uniqueness of this creative product is a strength on its own. The product is able to sets itself apart from competitors because it has not been created before. This simple product has marketing strengths, including …show more content…

other companies may beat us to producing alternative products (developing product line). Another company stealing our idea is one of our biggest threats, as it would leave us with practically nothing to move to market with. Water, such as rain or from the washing machine is a threat, since it could ruin the heating element or cause the battery to malfunction. Pants. need to be confident that the heating system, including the battery can withstand the elements; this will help prevent malfunction, and even Lawsuits. Lawsuits from a battery malfunction may become a threat; Lawsuits are costly and may grant Lenora a distasteful reputation. It is important Pants. is properly tested and safe for …show more content…

branch out into other markets. Branching out into other markets will increase our potential sales making the financing of the product simpler. Refer to figure 1. Pants. can slightly alter their product, changing things such as brand name, Colors, patterns and materials. I also recommend Pants. hire a celebrity athlete to rep our product, so it is brought the main stream market. Following after several great companies including Nike and under armor, having a celebrity athlete on our side will help brand our product and give it recognition, reputation and have the perception of comfort to the consumer. I believe further research should be done in the comfort of the product. Our product is untested and comfort is a crucial focus of our product. I require being able to market a quality, comfort product; Lenora need to be confident Pants. Is thoroughly planed out.

Our product has countless great opportunities to gain entry into a fresh market. By focusing on a quality product with quality customer service I believe our product can be greatly successful. Strengths of our product out way our weaknesses. It is important Lenora as on organization focuses on our SWOT analysis moving forward, to better the product, and our

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