Leisure Travel In Malaysia

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CHAPTER 1: PROBLEM SETTING 1. Introduction Leisure can be loosely defined as the time spent out of work and domestic activity on activities such as recreation, cultural events, sports and social visits, (Ettema & Schwanen, 2012). Most people go for leisure travel far from their countries of residence with an aim to be off from their daily hustles. Leisure travel can be a long or short term depending on one's financial budgets. It is usually a moment to connect with nature, have fun and visit historical sites that could motivate them. According to Chan (2001), being happy, astonished and accomplished satisfaction in a leisure state could derive from such activities. Statistics gained from tourism Malaysia in the year 2012 stated that domestic and foreigner totaled up to 56,072,199 million. Domestic claims the amount of 29,901,325 million and foreigner claims the amount of 26,170,874 million. Out of the amounts stated on the statistic, Terengganu stated the amount of 1,178,719 million. As such for domestic stated 1,046,312 million and foreigner stated the amount of 132,520 thousand. The statistics from the Department of Statistics Malaysia stated that the population in the year 2010 and above, the number of senior people age 65 plus reaches 1,425.1, 5.0 %. Thus, it is estimated that in the near future of 2015 the number of senior people will reach 1,779.9, 5.8 %. Thus, it gives advantages for the service providers in gaining potential customers as this type of people seeks for better services and goods. Therefore, the increasing disposable income of senior people means great potential and significance to the consumer industries (Bai, Jang, Cai, & O’Leary, 2001; Faranda & Schmidt, 1999; Marvel, 1999). According to the factor as b... ... middle of paper ... ...ple thus making profit and enabling these people to grasp their leisure travel fully. Nevertheless, rather than the above discussion, this research is sorely based upon secondary data congregated from past research done in various countries. There is only one research that was done in Malaysia (Kamaruddin, 2008) and this study is sorely based on travel transportation and travel concerns of senior market. Thus, if there is a chance to further this research on elderly traveler motivation in Malaysia that could easily benefit the tourism industry to cater to these individuals. In order to have more specific data in the future research, a primary data research should be conducted. In other words, a wide range and full investigation of the scenario and travel pattern concerning senior market regarding their travel motivation and satisfaction towards leisure travelling.
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