Understanding the perceptions of business and leisure customers provides the hoteliers with a clear vision of their potential customers' needs. Any country, business or industry in this world are susceptible for economic, political problems or worldwide recession which leads eventually to a decline in business and leisure travel signal and the industry will face unparalleled competitive challenges and then only those who has good understanding of their customers will survive and prosper (Yavas and Babakus, 2005). However, Few studies have been conducted to compare business and leisure travelers and the importance they place on hotel attributes (Dolnicar and Otter, 2003). One of the studies showed that there are significant differences between …show more content…
Moreover, and according to a Survey of business travelers conducted by Travel Data Center's in US, they found that the purpose of the business trip has 4 reasons, the first is to make a sales call to a customer or attend a company meeting, attend a trade association meeting or meet the other people inside of outside of the company (Mccleary and Weaver, …show more content…
Moreover, most of the researchers used quantitative methods but on my opinion, qualitative approach would be better to understand in depth more about how they think, what they prefer or how they react and how they feel when it comes to specific criteria's such as hotels concepts and design. Finally, as a business man and founder of a Architect, Design and Art magazine in Middle east and be cause of my relations with a lot of business men and organizations, I found that business travelers needs always an efficient strategy of communication between their team or between them and other companies specially when they visit another country for business, and they were always talking about the business hotel services and how it has major effects on their image with their clients. I believe that with more observation and more interviews, I will be able to know more about their needs and
The sample represents all U.S. regions and several different hotel location types, including city (47.7%), suburb (15.2%), airport (15.2%), and resort (21.9%). The total data presented here are from hotel managers (N = 98) and hourly employees (N=66) who completed a baseline survey followed by daily diary telephone interviews for eight consecutive days.
Tourism is the key component that drives the growth in revenue for Cuba apart from the Tobacco and Sugar Cane industry. Meaning more jobs will become available within the next few years. This means more opportunities for the Travel and Tourism industry in Cuba to expand. As a hotel chain, adapting to the island’s standards is a must. A lot of hotels on the island, have their unique characteristics that may or may not influence people’s choices in staying in your hotel. This impacts the recommendations because people are likely to stay at a hotel that offers the amenities of an authentic Cuban hotel.
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Traditionally, the hotel industry has catered to the lodging, dining and other amenities of travellers or guests. The industry operates across the different value chain by offering services and facilities as per the preferences and paying capacity of guests’. Typically, players in this industry own assets and or franchise their brands or manage third party assets. The hotel business is highly capital intensive but at the same time highly competitive, this is due to the presence of a large number of players across the different value chain. The industry being highly regional in nature, the hotel business is directly impacted by overall economic or business activity and tourist movement
The travel industry is one of the most important and largest industries in the world. Every day, millions of people travel to short distances and long distances for leisure or business reasons. The world economy relies on traveling, and the economic success of a country highly depends on the state of the travel industry in that country. The U.S. travel industry is the biggest in the world and can be used as a demonstration of the importance of travel market for developed countries. Also, generational differences are visible and can be demonstrated by the research of the travel industry, which can be used for further research in the sociological fields. In short, the travel industry is a very complex and multi-sided field with a lot of objects
There is some evidences to prove that hospitality culture is significant to the hotel organization. The First aspect, hospitality culture can improve the hotel services level and increase the turnover level. Mattila (1999) and Stauss and Mang (1999) argued that the customer estimate the service would depend on hospitality culture.The hotel has strict discipline to manage the staff, and staff must comply with the institutions during their working time. According to Martin and Lundberg(1991), Bennigan's is a America restaurant chain, it created research to find out why consumers did not come to their restaurants. The consequence is that only 15 per cent of consumers did not satisfied with the food, but 67 per cent of the consumers are dissatisfied with the staff's attitude. For instance, customers receive satisfying services, so they will remember these services and want to receive those services again next time. Although this is not enough to evaluate the results of a hotel service, it can make a good impression in customers’ minds.
In this report the industry context will be analysed using three contrasting hospitality businesses. The contrasting hospitality businesses will be Wivenhoe House as a boutique hotel, Milsom’s, which describes itself as ‘relaxed bar/ brasserie and hotel’ (Milsoms, n.d.) and Novotel near tower bridge. The management structure will be compared in each of these three businesses and staffing deployment and operational characteristics will also be discussed. The three business’ products and services will be evaluated critically and recommendations will be given as well. Finally one guest satisfaction system will be chosen for each business and will be discussed to see if the system helps the business to respond to changing customer needs.
Recently Tourism has been recognized as a major drive or a contributor to the economic growth and the development of any country, especially the less-developed and developing countries. Tourism plays an important role in the economy of the countries, be it less; developing and developed country. It contributes to the economy in many ways, for e.g. creates jobs, poverty reduction, backs to the GDP of a country, enhance multiplier effect and economic linkages, etc. (Vanegas and Croes, 2003:14). In this essay I am going to elaborate more on the importance of the tourism as a factor and contributor to the economic growth.
This proposal is a case study about the causes of consumerism in hotel business in Australia. Case study will use interviews to gather data about consumer’s attitude and establish how hotels lure customers
Travel usually involves movement of people between relatively distant geographically location or We can also define travel as “ A way of traversing through one geographic location to other it can be for short term or long term or it can be permanent or temporary.” Although many traveler writer and scholars have defined travel in different ways still its remain an eternal question and the way a traveller define is always different than a tourist and a tourist define it different than a salesman.
(2015) explains the importance of stakeholders with the tourism industry by explaining how each stakeholder influences the industry in offering new destinations, packaging destinations for new clientele, remarketing vacation destination and additional tour companies. Each industry stakeholder has their own agenda in achieving success, but the industry needs to work together in order to achieve success due to the highly competitive nature of business. Economically the industry has been expanding and developing tourism by offering a wide range of destinations and package vacations globally. The industry stakeholders are listening to the customers and offering unique and exciting destinations, thus increasing sales and opening up the tourism industry into a new
Thanks to these factors, pricing becomes one of the primary uses with which hotels attract customers. However, due to customers’ independent nature, there influence over industry players is limited. In the high-end segment of hotels, price influence becomes even less as hotels find it easier to differentiate themselves from the competition and customers become less price sensitive coming to expect higher prices as a symbolism of superior quality and services. Lastly, corporate business and tour operators can exert more influence due to their large purchases but this affect is of a limited nature and does not extend across the whole
Who is the hotel’s target market and what services do they use to attract and satisfy this market?
The negative impacts that tourism creates can destroy the environment and all of its resources which it depends of for survival. Tourism has the prospective to create and bring useful effects on to the environment by donation the environmental protection conservation.
Working during the holidays isn’t always an enjoyable prospect. When your office chair is the front seat of a semi-truck driving through holiday traffic, it can be an even tougher pill to swallow.