Lego Social Responsibility

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For many years there have been discussions about corporate social responsibility (CSR). It is evident that individuals have been concerned with the way business conduct themselves when it comes to CSR and ethics. Not only what they can do with their products and services but what they can give back to society. Anita Roddick, founder of The Body Shop, talks about what should be most important. She states, “The business of business should not be about money, it should be about responsibility. It should be about public good, not private greed.” (The Body Shop, 2012)
Most consumers look at the companies CSR and then decide if they want to eat, shop, or use their service or merchandise. If such business do not conduct themselves ethically than
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Lego is well known in about 130 countries and it was founded in 1932 by Ole Kirk Kristiansen in Billund, Denmark. (Lego Group, 2015) With the Lego brand being well known throughout the world they facilitate children’s love of creativity and play. If someone was to look on to their website, they will find a wealth of information on this family owned business. Their code of conduct is one that reads like a children’s book. Their corporate social responsibility incorporates the values and most of all product safety which is widely known throughout the Lego companies, factories, and suppliers. This company does not just represent the profit of making great toys for kids but it stands up for all with the way they are being socially responsible. From helping with the environment to how they treat their employees around the…show more content…
They have a code of conduct, just like most major companies, but what is different is that they hold 3rd party audits to ensure they are adhering to this code. It starts with the ownership and management all the way down to the suppliers. Each person that has anything to do with Lego sees this code and signs away on the agreement. As the 3rd party auditors come around to each of the different areas around the world they are checking to ensure compliance. In one such instance a supplier in China was not compliant with Lego’s code and would not comply with it Lego pulled out until such a time that they will comply. This supply company was making workers work 4 times more than the legal overtime and then punish them when they needed to use the restroom. They would work 6-7 days a week with very little pay and then not pay them for weeks. (Chamberlain, 2011) Upon looking at their factories Lego uses robots to manage the day to day nitty gritty operations. By using robots the safety factor is taken out to a degree because they is no life loss is something catastrophic happens. The employee level of motivation and satisfaction is what Lego uses to ensure that they are doing the right thing. Also by diversifying their workforce the opportunity to solve and adapt change within the company is greater
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