Legitimization Of Digital Technology And Social Media In Communication Theory

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Legitimization of digital technology and social media in communication theory courses were examined through seven sources. Understanding how digital technology and social media are used to communicate is vital for an individual’s communication skills. Contrary to face-to-face communication, social media has altered the way people approach communication context and settings. Digital technology and its high prevalence will continue to grow as a staple of communication worldwide as a result of instantaneous delivery, mass audience reach, easiness, online identity revealing, and influential impact. These characteristics not only change personal communication, but worldwide societies and the work force. Together, these findings show that acquiring…show more content…
Effective distribution of stories, images, and videos requires understanding of the use of social media and the varying platforms. Employees must learn how to appropriately connect with the mass audiences. Social media is not only transforming communication, but the way companies advertise and market products. Studying and observing why users use certain platforms is important to adjusting marketing strategies for success. Social media provides insight to many mass audiences, especially Millennials and Gen Z (Duhè,…show more content…
Communicating with social media is essential to better understand surrounding peers and culture, for it can reveal many characteristics based on what a user posts. Knowledge of how digital technologies work will help individuals develop critical thinking skills when analyzing communication context. Social media and digital technologies will continue to be highly prevalent in communication due to their instantaneously, electronic delivery, mass audience reach, easiness, online identity revealing, and influence on decision making. By understanding this staple way of worldwide communication individuals will be able to enhance their communication skills to better their future

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